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Week 8 lecture on business models

  1. 1. UNDERSTANDING BUSINESS MODELS Steven Noble
  2. 2. “consider how digital technologies are changing the workplace and work practices currently and may further change them in the near future” THIRD REFLECTION
  3. 3. “consider how digital technologies are changing business models and may further change them in the near future” WHAT STEVEN HEARS
  4. 4. Source: unknown author, France, 1900 or 1901
  5. 5. Source: Khan Academy website, 2013
  6. 6. Business model: “how a company creates values for itself while delivering products or services for its customers” DEFINITION
  7. 7. Or, with a not-for-profit: “how an organisation sustains itself while creating value for its stakeholders” DEFINITION
  8. 8. A MODERN CLASSIC
  9. 9. BUSINESS MODEL CANVAS Source: Osterwalder & Pigneur, Business Model Generation, 2010
  10. 10. BUSINESS MODEL CANVAS Source: Osterwalder & Pigneur, Business Model Generation, 2010
  11. 11. CUSTOMER SEGMENTS Source: JenniferTrovato, Unsplash.com
  12. 12. BUSINESS MODEL CANVAS Source: Osterwalder & Pigneur, Business Model Generation, 2010
  13. 13. BUSINESS MODEL CANVAS Source: Osterwalder & Pigneur, Business Model Generation, 2010
  14. 14. VALUE PROPOSITIONS Source: Pawel Kadysz, Unsplash.com
  15. 15. BUSINESS MODEL CANVAS Source: Osterwalder & Pigneur, Business Model Generation, 2010
  16. 16. BUSINESS MODEL CANVAS Source: Osterwalder & Pigneur, Business Model Generation, 2010
  17. 17. CHANNELS & CUSTOMER RELATIONSHIPS Source: Johnny Lam, Unsplash.com
  18. 18. BUSINESS MODEL CANVAS Source: Osterwalder & Pigneur, Business Model Generation, 2010
  19. 19. BUSINESS MODEL CANVAS Source: Osterwalder & Pigneur, Business Model Generation, 2010
  20. 20. ACTIVITIES, RESOURCES & PARTNERSHIPS Source: gozha.net, Unsplash.com
  21. 21. BUSINESS MODEL CANVAS Source: Osterwalder & Pigneur, Business Model Generation, 2010
  22. 22. BUSINESS MODEL CANVAS Source: Osterwalder & Pigneur, Business Model Generation, 2010
  23. 23. COSTS & REVENUE Source:Alejandro Escamilla, Unsplash.com
  24. 24. BUSINESS MODEL CANVAS Source: Osterwalder & Pigneur, Business Model Generation, 2010
  25. 25. DIGITAL DISRUPTION Source:Alejandro Escamilla, Unsplash.com
  26. 26. BOOK PUBLISHING: BEFORE Source: Osterwalder & Pigneur, Business Model Generation, 2010
  27. 27. Source: Osterwalder & Pigneur, Business Model Generation, 2010
  28. 28. BOOK PUBLISHING: BEFORE Source: Osterwalder & Pigneur, Business Model Generation, 2010 Broad audience
  29. 29. BOOK PUBLISHING: BEFORE Source: Osterwalder & Pigneur, Business Model Generation, 2010 Broad audience Retail network
  30. 30. BOOK PUBLISHING: BEFORE Source: Osterwalder & Pigneur, Business Model Generation, 2010 Broad audience Retail network Hits and broad content
  31. 31. BOOK PUBLISHING: BEFORE Source: Osterwalder & Pigneur, Business Model Generation, 2010 Broad audience Retail network Hits and broad content Content acquisition, publishing and sales
  32. 32. BOOK PUBLISHING: BEFORE Source: Osterwalder & Pigneur, Business Model Generation, 2010 Broad audience Retail network Hits and broad content Content acquisition, publishing and sales Publishing knowledge; content
  33. 33. BOOK PUBLISHING: BEFORE Source: Osterwalder & Pigneur, Business Model Generation, 2010 Broad audience Retail network Hits and broad content Content acquisition, publishing and sales Publishing knowledge; content Publishing and marketing costs Wholesale revenues
  34. 34. BUSINESS MODEL CANVAS Source: Osterwalder & Pigneur, Business Model Generation, 2010
  35. 35. BOOK PUBLISHING:AFTER Source: Osterwalder & Pigneur, Business Model Generation, 2010 Niche authors; niche audiences
  36. 36. BOOK PUBLISHING:AFTER Source: Osterwalder & Pigneur, Business Model Generation, 2010 Niche authors; niche audiences Lulu.com
  37. 37. BOOK PUBLISHING:AFTER Source: Osterwalder & Pigneur, Business Model Generation, 2010 Niche authors; niche audiences Lulu.com Communities of interest; online profile
  38. 38. BOOK PUBLISHING:AFTER Source: Osterwalder & Pigneur, Business Model Generation, 2010 Niche authors; niche audiences Lulu.com Communities of interest; online profile Self-publishing services; market for unique content
  39. 39. BOOK PUBLISHING:AFTER Source: Osterwalder & Pigneur, Business Model Generation, 2010 Niche authors; niche audiences Lulu.com Communities of interest; online profile Self-publishing services; market for unique content Platform development; logistics
  40. 40. BOOK PUBLISHING:AFTER Source: Osterwalder & Pigneur, Business Model Generation, 2010 Niche authors; niche audiences Lulu.com Communities of interest; online profile Self-publishing services; market for unique content Platform development; logistics Platform; print- on-demand infrastructure
  41. 41. BOOK PUBLISHING:AFTER Source: Osterwalder & Pigneur, Business Model Generation, 2010 Niche authors; niche audiences Lulu.com Communities of interest; online profile Self-publishing services; market for unique content Platform development; logistics Platform; print- on-demand infrastructure Platform management and development Sales commissions (low); publishing service fees
  42. 42. • Steven Noble • steven@testivate.com • http://testivate.com • @steven_noble • 0404 041 928 THANKS! AND LET’S STAY INTOUCH

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