To prevent mobile apps being discarded after first usage, it is extremely important that apps offer the right information at the right time, in the proper context. Various technologies are available to achieve this, in this presentation we will focus on beacons and augmented reality (AR). Beacons are small, bluetooth low-energy devices that can be used to detect mobile device proximity with high accuracy, allowing you to provide tailored, just-in-time communication with the user of your mobile app. This presentation includes a number of demos of location-aware apps, and introduces a generic beacon platform included with Oracle Mobile Cloud Service that allows you to quickly and easily build mobile apps with such types of microproximity services. It also provides examples how AR can be combined with beacons to further enhance the user experience.

1. Copyright © 2015 Oracle and/or its affiliates. All rights reserved.
Building Loca@on-Aware Apps Using
Oracle Mobile Cloud Services
Oracle Enterprise Mobility in Ac3on
Steven Davelaar
Cloud Solu@ons Architect
Oracle Mobile & Cloud A-Team
@stevendavelaar
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2. Copyright © 2015 Oracle and/or its affiliates. All rights reserved.
Safe Harbor Statement
The following is intended to outline our general product direc@on. It is intended for
informa@on purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or func@onality, and should not be relied upon
in making purchasing decisions. The development, release, and @ming of any features or
func@onality described for Oracle’s products remains at the sole discre@on of Oracle.
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3. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. 3
Agenda
• Introduc@on to Loca@on-Based Services and Beacons
• Use Cases with demo’s
• Using Oracle MCS to build LBS apps

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4 Copyright © 2015 Oracle and/or its affiliates. All rights reserved.
The World Has Gone Mobile
150 the average number of
@mes a person look as their
mobile each day
We look at
our phones more
than we look at
our loved ones
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Always on, always connected, context driven
Mobile – The new Engagement Channel
MY KEYS
My Keys

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Endless opportuni3es
Loca@on-Based Services
• Proximity Marke@ng
• Loca@on Guides
– City, Museum, Campus, Airport, etc
• Car Parking Assistance
• Hospital Nursing
• Hotel Check-In
• Dinner Services
• Fraud Preven@on

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Loca@on-Based Services – Some Technology Op@ons
• Global Posi@oning System (GPS)
– Worldwide coverage
– Accuracy 3-8 meters
• WIFI
– Signal Strength WIFI Access Points
• Beacon Technology
– Small device sending low-energy
bluetooth signal
– Micro-proximity accuracy ( < 1 meter)
– No internet connec@on needed

8. Copyright © 2015 Oracle and/or its affiliates. All rights reserved.
• Bluetooth Low Energy ‘BLE’
• Op@mized for small bursts of data.
• Impressive bafery Life
• Some vendors add sensors
• iBeacons: Apple’s protocol for using beacons
• AltBeacon: OS beacon specifica@on
• Eddystone: Google’s open beacon format
• Iden@ty (iBeacons)
– UUID: B9407F30-F5F8-466E-AFF9-25556B57FE6D
– Major: 15987 (op@onal)
– Minor: 49849 (op@onal)
More About Beacons
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Use case: Retail Marke@ng

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Understanding iBeacon Regions, Ranging & Monitoring
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• Beacon Region
– Beacons are grouped into regions
– NOT related to geographic proper@es
• Monitoring
– Scans beacon regions: enter/exit region
events
– Works in foreground, background
– Works even when app is killed
• Ranging
– Scans individual beacons
– Works only in foreground
– More granular: returns list of beacons in
range with es@mated distance

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Beacons and Augmented Reality
18
Retail
Museum

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Demo Time…

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Demo’s
• Beacon Management Plamorm
• Oracle HQ Campus Crawler
• Smart Shopping
• Hospital Nursing

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Demo 1 - Beacons Management Console
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• Iden@fy a Loca@on
• Associate a Service
• Associate a Beacon
Support for GPS /Beacon Driven Triggers

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Beacons Management Console - Loca@ons
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Beacons Management Console- Beacons
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Beacons Management Console – Beacon Auto-Detec@on
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Beacons Management Console – Services and Files
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Beacons Management Console - Categories
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Beacons Management Console – User Profiles
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Demo 2 – Beaconize a Campus
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Campus Crawler
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Campus Crawler – Accessing Public Service
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Campus Crawler- Accessing Private Service
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Demo 3 - Beaconize a Shopping Mall
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Registra@on
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Profile Crea@on
34
Select Categories
user is interested
in

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Start Loca@on Monitoring
35
GPS for
Outdoor
Beacons for
Indoor

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Receive Targeted Content
Na3ve Push No3fica3ons, Tap through for more info…
Current
Beacon
Region
Shop
Name
Adver@sement
Tap

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Receive Targeted Content
Na3ve Push No3fica3ons, Tap through for more info…
Different
Beacon
Region

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Demo 4 - Beaconize a Hospital
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Hospital Nurse Assistance
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Hospital Nurse Assistance
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Building Loca@on-Aware Mobile Apps – Complicated?
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Client Dev Tools
Integra3on
Security
Mobile Services
Monitor & Analyze
Mul3ple Environments
Beacons Management

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Oracle Mobile Plamorm
Mobile Applica@on
Framework
Mobile Security Mobile Cloud Service
Simplifying Enterprise Mobility
Integrate, Monitor &
Analyze
Develop Secure, Deploy &
Manage

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• Centralise mobile integra@on in the
cloud
• Design mobile specific APIs
– Shape & expose services and APIs
• Pre-built mobile services
– Push no@fica@ons
– File Storage
– Database
– Offline synchroniza@on
– Loca@on services
• Integrated security
Oracle Mobile Cloud Service
Making mobile simple

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• Analyze business impact
• Client agnos@c development tools
• Diagnos@c and logging
• Built-in con@nuous delivery SDLC
– Development, stage, produc@on areas
– Artefact versioning
Oracle Mobile Cloud Service
Making Mobile Simple

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MOBILE APPLICATION
FRAMEWORK
Others
Mobile APIs /
SDKs
SECURE
MOBILE
CLOUD SERVICE
Oracle Mobile Cloud Service
Users
Built-in APIs
Offline Sync
No3fica3ons
User Mgmt
Objs
Storage
Public Cloud
Connectors
3rd Party API
Data Shaping
Custom
Logic
Orchestrate
ON-PREMISE
PACKAGED
APPLICATIONS
CUSTOM
APPLICATIONS
CLOUD
Custom API
Oracle Cloud
Enterprise SaaS
On-premise
Outside-in, Mobile First
Inside-out, Service first
Analy3cs
Diagnos3cs Usage Engagement
Con3nuous Development
Monitoring SDLC
ICS
OSB / SOA
Na3ve

46. Copyright © 2015 Oracle and/or its affiliates. All rights reserved.
Oracle Cloud
Cloud/Internet
On-Premise
MCS
Client SDK
Custom APIs Mobile Backend Connectors
Plamorm APIs
Oracle Mobile Cloud Service
REST APIs

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Geo Services
Beacon-
Enabled Apps
Oracle Mobile Cloud Service
Beacon Management Mobile Backend
Loca@on
API
Beacon
Mngt API
Beacon Management Architecture
Storage API
Service Files
Beacon Mgt
Console
Database API
Beacon Mngt
DB Tables
Analy@cs API
Beacon Entry
Events

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DB API Used for Beacon Management Data Model
MCS Beacon Management – Under the Covers

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Storage API Used for Beacon Service Files
MCS Beacon Management – Under the Covers

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Custom REST API Used for Management App and Client Apps
MCS Beacon Management – Under the Covers

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Analy3cs API Used to Analyze/Monitor App Usage
MCS Beacon Management – Under the Covers

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Analy3cs API Custom Events Used to Analyze Beacon Effec3veness
MCS Beacon Management – Under the Covers

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Analy3cs API Custom Events Used to Analyze Beacon Effec3veness
MCS Beacon Management – Under the Covers

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• Today’s demos are built against Oracle MCS 1.2
• New Oracle MCS 2.0 release has na@ve support for loca@on-based services
– Support for places (loca@ons), devices (like beacons) and assets
• Future MCS versions (plans might change, nothing commifed)
– Extend loca@on-based support
– Include beacon management console
54
MCS Beacon Management – Current Status

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Oracle MCS 2.0 – Loca@on Services

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Oracle MCS 2.0 – Loca@on Services

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• Get Oracle MCS (trial) license
• Use new Client Data Model (CDM) in Oracle MAF 2.3.1
– CDM consumes MCS Beacon Plamorm RAML file
– Auto-generates offline persistence layer with beacon config data
• Use Cordova iBeacon Plugin
– Range/Monitor for Beacons
– Google for “oracle ibeacon maf”
57
MCS Beacon Management – Geung Started
Building a beacon-enabled client app using Oracle MAF

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• Support for any type of communica@on
– Push no@fica@on, Info pages, video, audio
• Type of communica@on configured server-side
– No need to redeploy app when beacon-driven communica@on needs to change
• User preferences for tailored communica@on
• Analy@cs to provide insight in beacon effec@veness
• Simple REST API to quickly build beacon-enabled apps
• Beacon management console for easy administra@on
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MCS Beacon Management – Summary