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Building Great User Experiences Into Your Products ProductCamp DC 2010
Who the heck is this dude? **Actor Fisher Stevens and Professional Snowboarder Steve Fisher beat me. My Personal Site: htt...
Building Great User Experiences Into Your Products ProductCamp DC 2010
“ User Experience (abbreviated: UX) is the quality of experience a person has when interacting with a specific design. Thi...
A Great User Experience Creates a Solid Foundation for Your Product. Source: http://michael.hightechproductmanagement.com/...
User Experiences are Comprised of These Four Cornerstones. So are Products.
Listen to a guy named Jesse James. Call on the Five Elements. Five Elements of User Experience. Created by Jesse James Gar...
“ There is a fundamental difference between how the product should be used and how people really use it.”
Users Come in All Shapes and Sizes. Source: http://piras.blogautore.espresso.repubblica.it/files/2010/03/refaceme-southpar...
Users are Not Sheep. But A Great User Experience Is a Shepherd.
Don’t Assume What Your Customers Want. Ask them.
Don’t Just  Create a Product. Create an Experience. Coca-Cola Multi-Media Vending Machine. Created by Sapient. Source: Car...
People and Penguins Are Social Beings. Your Products Should Be As Well. Penguins: http://www.plantcph.dk/
Employ a Narrative Approach
Test Your Product in the Wild… It Provides Powerful Insight to Achieve Your Goals.
As You Evolve Your Product, Listen to Customers So You Don’t Head in the Wrong Direction.
Hire Product “Presidents” not Product “Managers”.
1.) Excellent Communication Skills 2.) Ability to Lead without Authority 3.) Ability to Learn Fast 4.) Great Business Acum...
Questions?
Sites and Tools <ul><li>Jesse James Garrett </li></ul><ul><ul><li>http://www.jjg.net/ </li></ul></ul><ul><li>Good Product ...
 
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Product camp dc 2010 building great user experiences into your products

Given at ProductCamp 2010, this session talks about product management as a nexus of multiple disciplines - marketing, information architecture, strategy, development, pricing and branding to mention a few. Most critical in product acceptance and adoption is the user experience. Learn the best practices to integrate a stellar user experience into your product.

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Product camp dc 2010 building great user experiences into your products

  1. 1. Building Great User Experiences Into Your Products ProductCamp DC 2010
  2. 2. Who the heck is this dude? **Actor Fisher Stevens and Professional Snowboarder Steve Fisher beat me. My Personal Site: http://www.ThatStevenFisher.com Based in Northern Virginia 15+ Years in Product Management, Marketing and User Experience Products/Projects: Network Solutions, Appsolve, VISA, Sybase, Slipstream Air, Federated Power Steven Fisher (#3 out of 546 Steven Fisher’s on the Web**) This Presentation: http://www.slideshare.net/stevenfisher Writer at SolutionsArePower.com and GrowSmartBusiness.com
  3. 3. Building Great User Experiences Into Your Products ProductCamp DC 2010
  4. 4. “ User Experience (abbreviated: UX) is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact, such as a cup, toy or website, up to larger, integrated experiences such as a museum or an airport.” User Experience Network (www.usnet.org) User Experience Defined
  5. 5. A Great User Experience Creates a Solid Foundation for Your Product. Source: http://michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html
  6. 6. User Experiences are Comprised of These Four Cornerstones. So are Products.
  7. 7. Listen to a guy named Jesse James. Call on the Five Elements. Five Elements of User Experience. Created by Jesse James Garrett. Source: JJG.net
  8. 8. “ There is a fundamental difference between how the product should be used and how people really use it.”
  9. 9. Users Come in All Shapes and Sizes. Source: http://piras.blogautore.espresso.repubblica.it/files/2010/03/refaceme-southpark-01.jpg
  10. 10. Users are Not Sheep. But A Great User Experience Is a Shepherd.
  11. 11. Don’t Assume What Your Customers Want. Ask them.
  12. 12. Don’t Just Create a Product. Create an Experience. Coca-Cola Multi-Media Vending Machine. Created by Sapient. Source: CargoCollective.com
  13. 13. People and Penguins Are Social Beings. Your Products Should Be As Well. Penguins: http://www.plantcph.dk/
  14. 14. Employ a Narrative Approach
  15. 15. Test Your Product in the Wild… It Provides Powerful Insight to Achieve Your Goals.
  16. 16. As You Evolve Your Product, Listen to Customers So You Don’t Head in the Wrong Direction.
  17. 17. Hire Product “Presidents” not Product “Managers”.
  18. 18. 1.) Excellent Communication Skills 2.) Ability to Lead without Authority 3.) Ability to Learn Fast 4.) Great Business Acumen 5.) Love for Products of All Types 6.) Eye for Details 7.) Skills to Do the Routine Stuff When Needed Source: http://michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html Seven Shared Traits of Great UX Designers and Product Managers: http://michael.hightechproductmanagement.com/2006/12/seven_traits_of_successful_pro.html
  19. 19. Questions?
  20. 20. Sites and Tools <ul><li>Jesse James Garrett </li></ul><ul><ul><li>http://www.jjg.net/ </li></ul></ul><ul><li>Good Product Manager (Books & Articles) </li></ul><ul><ul><li>http://www.goodproductmanager.com/resources/ </li></ul></ul><ul><li>Transitioning from UX to Product Management </li></ul><ul><ul><li>http://www.boxesandarrows.com/view/transitioning-from </li></ul></ul><ul><li>Utlimate Guide to A/B Testing </li></ul><ul><ul><li>http://www.smashingmagazine.com/2010/06/24/the-ultimate-guide-to-a-b-testing/ </li></ul></ul><ul><li>Building Great User Scenarios </li></ul><ul><ul><li>http://www.hceye.org/HCInsight-Nielsen.htm </li></ul></ul><ul><li>10 Steps to Personas </li></ul><ul><ul><li>http://www.hceye.org/downloads/Persona-Lene.jpg </li></ul></ul><ul><li>10 Commandments of User Experience </li></ul><ul><ul><li>http://www.slideshare.net/nickf/the-ten-commandments-of-user-experience </li></ul></ul>

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