1. The Golden
Opportunity
Retailers Are
Missing
This Holiday
Season
(and why it’s not too
late to start)

2. The holidays
are all about
making
spirits
bright…

3. And ugly sweaters.

4. BUT for
retailers it’s
about jingling
some bells.

5. Some cash register bells that is.

6. However far too
many retailers
are not doing
the one thing…

7. That could make their
registers sing like a…
In a…

8. And it ALL
comes to down
to four simple
words.

9. Engage
Empower
Brand
Ambassadors

10. W
H
Y
?

11. These are retailers’
most devoted,
passionate, loyal
and VOCAL
customers.

12. They will
gladly tell
their friends
& family all
about your
brand.

13. And when they do…
those same friends
& family pay
attention to what
they have to say.

14. Be it
trust or
influence consumers rely,
and most importantly take action
based on the recommendations
they receive from people they
know.

17. Especially if it is
from one woman to
another…

18. W
H
Y
?

19. "...there’s no one a woman trusts more for
advice, recommendations and guidance than
another woman in her circle.”
– Lisa Stone, CEO, BlogHer, a leading news, entertainment and information network for women online

20. And one more
teeny, tiny
reason
…

21. Women
account for
85% of all
consumer
purchases
including everything from
autos to health care
*she-conomy.com

23. So what’s a
retailer to
do?

24. Offer your brand
ambassadors specials,
exclusive deals – anything to
get them speaking about and
sharing news and
information on your brand
with their friends and family.

25. Oh, lest you
think it’s too
late for THIS
holiday
season,
consider
this:

26. With roughly three weeks until
Christmas in 2012, 36 percent*
of gift givers—66 million
Americans—hadn't begun
shopping. In fact, most people
had more than half their shopping
left to do.
*Consumer Reports

27. So don’t just sit there…
go forth and engage and
empower your brand
ambassadors today.

28. Thank you for your time…
Questions, please Tweet me
@steveolenski or email me
steveolenski@yahoo.com

29. Named one of the Top 100 Influencers In
Social Media (#41) by Social Technology
Review and a Top 50 Social Media Blogger by
Kred, Steve Olenski is a senior creative
content strategist at Responsys, a leading
marketing cloud software and services
company. He is a also a member of the
Editorial Board for the Journal of Digital &
Social Media Marketing and co-author of the
book StumbleUpon For Dummies.