Culture is everywhere we look, and (perhaps more importantly) everywhere we don’t look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications (indeed, if you aren’t familiar with a specific geographic and historical set of experiences, the presumably clever title for this talk will instead be perhaps bland). In this presentation, Steve will explore the ways we can experience, observe, and understand diverse cultures to foster successful collaborations, usable products, and desirable experiences.

1. Culture: You’re Soaking In It @ steveportigal

4. American Lens on Global Experiences Amsterdam Kyoto London Paris Bangalore Taipei California Istanbul Indonesia

5. American Lens on Global Experiences Amsterdam Kyoto London Paris Bangalore Taipei Toronto Istanbul Indonesia Canadian

6. What is Culture?

7. What is Culture?

10. You’re Soaking In It?

12. Madge: The Cultural Bridge Francoise Tilly Marissa Madge Madge

15. What is Normal?

19. Regional Cultures

20. Justin Guariglia on Planet Shanghai

26. Politicalmaps.org

27. User/Customer Cultures Flickr: anikarenina

28. User/Customer Cultures

29. User/Customer Cultures

30. Company Cultures Belkin, 1982 Belkin, 1983 Belkin, 2010

32. Profession Cultures

33. Profession Cultures

34. Profession Cultures

35. Profession Cultures

36. Profession Cultures

37. Profession Cultures

38. Profession Cultures

39. Profession Cultures

40. Profession Cultures

41. Not Yet Time to Eat

69. The Native Effect

70. Collect Your Own Stories

71. Collect Your Own Stories

72. Collect Your Own Stories

73. Collect Your Own Stories

74. Collect Your Own Stories

75. Bringing More Culture into the Organization

76. Company Culture Meets Customer Culture Executives at Harley-Davidson are also Harley riders, and spend time with their consumers. There is no distinction between executives, dealers, and consumers. They are all part of the same group of authentic enthusiasts. Clif Bar founders are passionate about outdoor activities and environmentalism. They are actively involved and encourage their customers to join them in their efforts, enabling people to be more active and reach their aspirations.

79. Inauthenticity Dooms Culture Change Projects

80. I AM CANADIAN

81. One new thing I learned today is… I’ve got an example I’d like to share! Yeah, I’ve got a question for ya…

82. @steveportigal [email_address] +1-415-894-2001 Portigal Consulting www.portigal.com Thank You!