The United States cosmetic industry is the largest in the world estimating a total revenue of $54.89 billion. Employing over 53,000 people, the leading company is Procter & Gamble. The following statistics outlines the cosmetic industry market outlook and trends.
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Cosmetics industry
1. Cosmetics Industry : Statistics and trends
The United States cosmetic industry is the largest in the w orld estimating a total revenue of $54.89 billion. Employing over
53,000 people, the leading company is Procter & Gamble. The follow ing statistics outlines the cosmetic industry market outlook
and trends.
Cosmetic Product Categories
Total global beauty sales have increased 14% in 2012 w ith the follow ing revenueper category.
1. Makeup Sales – $932 million
2. Skincare Sales – $844 million
3. Fragrance Sales – $501 million
Total Market Share by Category
4. Facial Skin Care – 27%
5. Personal Care – 23%
6. Hair Care – 20%
7. Make-up – 20%
8. Fragrance – 10%
Women Consumers
1. Women spend an average $144 a year on beauty.
2. By region, the w est spendsthe most on beauty at $154.
3. 57% of w omen have purchased skincare productsat Walmart of Target in the last 6 months.
4. 10% of customers generate 80% of revenue.
5. 45% of w omen cut backon skincare during the recession.
6. 20% of Americans have a household income of $100K plus, representing 70% of total consumer w ealthier.
Distribution Segments
7. Drugstores (20,000 companies) – $220 billion
8. Spa Services (18,000 facilities) – $13 billion
9. Department Stores (3,500 stores) – $70 billion
10. Cosmetic Retail (13,000 stores) – $10 billion
Top 5 Largest Beauty Brands
1. Olay – $11.8 billion
2. Avon – $7.9 billion
3. L’Oreal – $7.7 billion
4. Neutrogena – $6.2 billion
5. Nivea – $5.6 billion
Emotional Attachment
1. Nearly half of w omen in the United States feelthat w earing makeup makes them in control.
2. 82% of w omen believe w earing make-up makes them feelmore self confidence.
3. 86% of w omen find that w earing makeup improves their self image.
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