Steve Sponder

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Founder of sponder, a digital consultancy that helps brands make the right decisions about their digital strategies, whether the objective is growth, optimisation or digital transformation. Over 20 years of digital experience, gained from advising global brands on digital strategy, and extensive digital know-how, gained from launching and building some of the first digital, social and content marketing agencies in the UK. Experience ♦ AstraZeneca ♦ Activision Blizzard ♦ B&Q ♦ Call of Duty ♦ Celebrity Cruises ♦ CooperVision ♦ Cunard ♦ FatFace ♦ Gap ♦ GSK ♦ Lush Cosmetics ♦ National Trust ♦ Nintendo ♦ Ocean Spray ♦ Old Mutual ♦ P&O Cruises ♦ Roche ♦ Royal Caribbean Cruises ♦ SABMiller

marketing media social media social media marketing planning social creative content marketing new media digital media meme riding advertising news jacking idea toolkit concept digital headstream programmatic advertising programmatic buying earned media ponbe channel planning marketing strategy media planning account planning paid owned earned marketing and advertising entertainment transmedia time location ideas concepts data analysis" "market advertising" "online media" reality" strategy" "marketing codes" marketing" "mobile "ingame "augmented trends "social "qr channel" networks" "digital brand outposts steve sponder strategy social currency reputation management digital pr branded content

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Programmatic: Re-targeting and Look-alike Targeting

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