How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Swansea Digital Marketing

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On Thursday 17th October 2019 I spoke at Swansea Digital Marketing (a.k.a. Swansea SEO) at Old Havana in Swansea, South Wales. An adapted version of the talk that I gave at Freelance Heroes Day earlier in the year, this version has more of a personal branding/networking slant to it (with a few SEO-related tips in it for good measure) and was more broad in its targeting: agency employees, small business owners, in-house staff, etc. (i.e. not just freelancers).

Business

@steviephil Swansea SEO
( )
How To
Yourself
Online Personal Branding & Networking Tips

@steviephil Swansea SEO
It's the About Me slide!
I'm Steve!
I do SEO!
And other stuff!
Blah blah blahedy blah!
😵

@steviephil Swansea SEO
Tip #1
Don't get professional photos done
on a green background…!

@steviephil Swansea SEO
SEO for 10+ years
(Since Jan 2009)

@steviephil Swansea SEO
Freelance SEO for 6+ years
(Since May 2013)

@steviephil Swansea SEO
Blogger @ SEOno
(Since 2011)

@steviephil Swansea SEO
Organiser of
Cardiff SEO Meet
(Since 2016 -
14 events so far)

@steviephil Swansea SEO
Welsh ICE member & mentor

@steviephil Swansea SEO
Self-published author
Anti-Sell (2019)

@steviephil Swansea SEO
Tip #2
Do stuff that'll get you remembered

@steviephil Swansea SEO
https://www.facebook.com/groups/freelanceheroes/permalink/2277308245823682/

@steviephil Swansea SEO
https://www.facebook.com/groups/freelanceheroes/permalink/2299485693605937/

@steviephil Swansea SEO
https://www.facebook.com/groups/freelanceheroes/permalink/2399076586980180/

@steviephil Swansea SEO
The best way to sell is not to sell

@steviephil Swansea SEO
Here's some more tips!

@steviephil Swansea SEO
Tip #3
Networking = business networking events

@steviephil Swansea SEO
Networking is what you make of it

@steviephil Swansea SEO
Tip #4
Become a part of
'semi-related' communities

@steviephil Swansea SEO
Big SEO conference (twice!)
Audience size: 500 (combined)
No. of direct enquiries: 1

@steviephil Swansea SEO
Small local web dev meetup
Audience size: less than 50
No. of direct enquiries: 6

@steviephil Swansea SEO
Other examples:
WordPress communities
Ecommerce/online business communities
Startup communities
PR communities
Design communities

@steviephil Swansea SEO
I've been to / joined:
Web developer conference
Cardiff-based entrepreneurship group
Freelancer communities
My coworking space's members group
(Not just SEO groups/communities)

@steviephil Swansea SEO
What works for you…?

@steviephil Swansea SEO
Tip #5
Don't just join / go to stuff -
run stuff

@steviephil Swansea SEO
Run a meetup/conference
Run a webinar
Run a podcast
Run an online community
Run a Twitter chat
etc. etc. etc.

@steviephil Swansea SEO
Tip #6
Struggle to network offline?
Do it online

@steviephil Swansea SEO
Forums
Blog commenting
Facebook groups
Twitter chats
Webinars
Podcasts(?!)

@steviephil Swansea SEO
Tip #7
Get your own blog/website

@steviephil Swansea SEO
Better for SEO if:
You get your own domain
You post on your own site
(not just Medium*/LinkedIn)
* Medium's 'Import Story'

@steviephil Swansea SEO
Tip #8
Blog your speaking gigs

@steviephil Swansea SEO
https://seono.co.uk/2019/05/18/anti-sell-freelance-heroes-day-talk/

@steviephil Swansea SEO
Upload & embed slides
(SlideShare or Speaker Deck)
Embed tweets
Upload photos
Embed video (if applicable)
Add your own comments

@steviephil Swansea SEO
Tip #9
Create resources for your target audience

@steviephil Swansea SEO
SEOno.co.uk/coworking

@steviephil Swansea SEO
TechEvents.Wales

@steviephil Swansea SEO
Tip #10
Be a good person / keep your cool

@steviephil Swansea SEO
“You are confused”

@steviephil Swansea SEO
Being nice works both ways
Don't be a d*ck ↓
↑ Don't retaliate
to d*ckishness

@steviephil Swansea SEO
Tip #11
Be you, not just your company

@steviephil Swansea SEO
“People buy from people”

@steviephil Swansea SEO
Consistency
across
platforms

@steviephil Swansea SEO
Final Tip
Don't sell!

@steviephil Swansea SEO
The dream
(networking nirvana):
Eventually, people will sell you FOR you
…so you don't have to

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How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Swansea Digital Marketing

1. @steviephil Swansea SEO ( ) How To Yourself Online Personal Branding & Networking Tips

2. @steviephil Swansea SEO It's the About Me slide! I'm Steve! I do SEO! And other stuff! Blah blah blahedy blah! 😵

3. @steviephil Swansea SEO

4. @steviephil Swansea SEO Tip #1 Don't get professional photos done on a green background…!

5. @steviephil Swansea SEO SEO for 10+ years (Since Jan 2009)

6. @steviephil Swansea SEO Freelance SEO for 6+ years (Since May 2013)

7. @steviephil Swansea SEO Blogger @ SEOno (Since 2011)

8. @steviephil Swansea SEO Organiser of Cardiff SEO Meet (Since 2016 - 14 events so far)

9. @steviephil Swansea SEO Welsh ICE member & mentor

10. @steviephil Swansea SEO Self-published author Anti-Sell (2019)

11. @steviephil Swansea SEO Tip #2 Do stuff that'll get you remembered

12. @steviephil Swansea SEO

13. @steviephil Swansea SEO …But anyway

14. @steviephil Swansea SEO Sales

15. @steviephil Swansea SEO Sales

16. @steviephil Swansea SEO Sales

17. @steviephil Swansea SEO https://www.facebook.com/groups/freelanceheroes/permalink/2277308245823682/

18. @steviephil Swansea SEO https://www.facebook.com/groups/freelanceheroes/permalink/2299485693605937/

19. @steviephil Swansea SEO https://www.facebook.com/groups/freelanceheroes/permalink/2399076586980180/

20. @steviephil Swansea SEO But why?

21. @steviephil Swansea SEO

22. @steviephil Swansea SEO

23. @steviephil Swansea SEO

24. @steviephil Swansea SEO

25. @steviephil Swansea SEO F*ck that.

26. @steviephil Swansea SEO Screw that.

27. @steviephil Swansea SEO The best way to sell is not to sell

28. @steviephil Swansea SEO Here's some more tips!

29. @steviephil Swansea SEO Tip #3 Networking = business networking events

30. @steviephil Swansea SEO

31. @steviephil Swansea SEO No!

32. @steviephil Swansea SEO

33. @steviephil Swansea SEO

34. @steviephil Swansea SEO Networking is what you make of it

35. @steviephil Swansea SEO Tip #4 Become a part of 'semi-related' communities

36. @steviephil Swansea SEO

37. @steviephil Swansea SEO Big SEO conference (twice!) Audience size: 500 (combined) No. of direct enquiries: 1

38. @steviephil Swansea SEO

39. @steviephil Swansea SEO Small local web dev meetup Audience size: less than 50 No. of direct enquiries: 6

40. @steviephil Swansea SEO Other examples: WordPress communities Ecommerce/online business communities Startup communities PR communities Design communities

41. @steviephil Swansea SEO I've been to / joined: Web developer conference Cardiff-based entrepreneurship group Freelancer communities My coworking space's members group (Not just SEO groups/communities)

42. @steviephil Swansea SEO What works for you…?

43. @steviephil Swansea SEO Tip #5 Don't just join / go to stuff - run stuff

44. @steviephil Swansea SEO

45. @steviephil Swansea SEO Run a meetup/conference Run a webinar Run a podcast Run an online community Run a Twitter chat etc. etc. etc.

46. @steviephil Swansea SEO Tip #6 Struggle to network offline? Do it online

47. @steviephil Swansea SEO Forums Blog commenting Facebook groups Twitter chats Webinars Podcasts(?!)

48. @steviephil Swansea SEO Tip #7 Get your own blog/website

49. @steviephil Swansea SEO

50. @steviephil Swansea SEO

51. @steviephil Swansea SEO Better for SEO if: You get your own domain You post on your own site (not just Medium*/LinkedIn) * Medium's 'Import Story'

52. @steviephil Swansea SEO Tip #8 Blog your speaking gigs

53. @steviephil Swansea SEO https://seono.co.uk/2019/05/18/anti-sell-freelance-heroes-day-talk/

54. @steviephil Swansea SEO Upload & embed slides (SlideShare or Speaker Deck) Embed tweets Upload photos Embed video (if applicable) Add your own comments

55. @steviephil Swansea SEO Tip #9 Create resources for your target audience

56. @steviephil Swansea SEO SEOno.co.uk/coworking

57. @steviephil Swansea SEO SEOno.co.uk/coworking

58. @steviephil Swansea SEO TechEvents.Wales

59. @steviephil Swansea SEO TechEvents.Wales

60. @steviephil Swansea SEO

61. @steviephil Swansea SEO Tip #10 Be a good person / keep your cool

62. @steviephil Swansea SEO “You are confused”

63. @steviephil Swansea SEO Being nice works both ways Don't be a d*ck ↓ ↑ Don't retaliate to d*ckishness

64. @steviephil Swansea SEO Tip #11 Be you, not just your company

65. @steviephil Swansea SEO vs.

66. @steviephil Swansea SEO “People buy from people”

67. @steviephil Swansea SEO Consistency across platforms

68. @steviephil Swansea SEO Final Tip Don't sell!

69. @steviephil Swansea SEO

70. @steviephil Swansea SEO The dream (networking nirvana): Eventually, people will sell you FOR you …so you don't have to

71. @steviephil Swansea SEO

72. @steviephil Swansea SEO anti-sell.com

How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Swansea Digital Marketing

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How to (Anti-)Sell Yourself - Online Personal Branding & Networking Tips | Swansea Digital Marketing