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THE 2015 INTERNET
TRENDS REPORT –
Simplified & Designed.
created by
The impact of
Internet has been
extraordinary and
broad…but it’s just
the beginning.
people now use the internet.
(That’s 39% of the world!)
2,800,000,000
of millennials say their smartphone
never leaves their side.87%
Internet user growth
and smartphone
subscription growth is
strong but slowing.
A lot of space for innovation and
growth can be found in the
following sectors:
Education Healthcare Government
Internet
Trends
2015
Growth rates in mobile advertising for
leaders is still high but slowing.
Advertising
Video viewing and 

vertical viewing on 

mobile is growing.
Vertical viewing
increased 29%
compared to 5% 

5 years ago.
Expect seamless integration of 

“Buy” Buttons optimized for mobile.
BUY
(Particularly with Twitter, Facebook and Google.)
A focus on doing things not just
faster, but differently.
Business Solutions
Reinventing business processes through apps:
Mail Clients Offline Payments Online Payments
Business Analytics Human Resources
“Messaging and notifications are the key
components of every meaningful mobile app.”
Messaging and
Communication
most used apps globally
are messaging apps.
Non-smartphone users are likely to
onboard through messaging platforms.
6+ of ...
Asia’s messaging apps
lead the way to show
US companies what to
do next.
Development of additional services
and use as an ...
Content is becoming increasingly
user-generated and curated.
User-Generated
Content
Increasing amount of
user-generated content
Images Video
Content
Sharing
Audio
Videogame
Streaming
Stories Reviews
Changes in connectivity and technology 

are changing the ways people can work.
Online
Marketplaces
Individuals can now do
commerce in increasingly
efficient ways.
Online platforms are
enabling growth in
product commerce
and...
Consumer drone use is global
and rising rapidly.
Drones
Consumer
drones are
selling but
commercial
use is the big
opportunity.
Precision
Agriculture
Mining and
Quarrying
Infrastr...
There is a lot of innovation in consumer
spending categories.
Consumer Spending
The top 3 consumer spending categories are
also the weakest user experience markets -
This has led to innovation.
Housing ...
Innovation is alive and well.
China
WeChat
549M users
Massive Scale
and Engagement
Major Video
Distribution Channel
Government
Services
Booking
Appointments
P...
Xiaomi
China’s leader in smartphone shipment
SMARTPHONE GROWTH
+227%
Y/Y in 2014 Smartphone
Retail Store
Connection
Remote...
India is quickly becoming a mobile business target,
as the third largest market of Internet users at 243M.
India
of India’s Internet traffic
is through mobile.
(Only second to Nigeria.)

and 41% of India’s e-commerce is
done through mobi...
#1Largest market 

for monthly active
users on WhatsApp
#2Second largest market for
monthly active users on
Facebook and L...
2015 Market Value ($B)
Top 10 Global Internet
Public Market Leaders
Tencent
6 $190B
eBay
7 $73B
Baidu
8 $72B
Priceline
9 $63B
Salesforce.com
10 $49B
Apple
1
$764B
Google
2
$373B
Alibaba
3
$2...
Want to
know more?
www.kpcb.com/internet-trends
Read the full report:
You might also want to check out:
www.stinsondesign.com @stinsondesign 1.888.960.9851
SOURCES
SELECT ICONS
medialoot.com
g...
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KPCB 2015 Internet Trends Report - Simplified & Designed.

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Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.

Publié dans : Internet, Technologie
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KPCB 2015 Internet Trends Report - Simplified & Designed.

  1. THE 2015 INTERNET TRENDS REPORT – Simplified & Designed. created by
  2. The impact of Internet has been extraordinary and broad…but it’s just the beginning.
  3. people now use the internet. (That’s 39% of the world!) 2,800,000,000
  4. of millennials say their smartphone never leaves their side.87%
  5. Internet user growth and smartphone subscription growth is strong but slowing.
  6. A lot of space for innovation and growth can be found in the following sectors: Education Healthcare Government
  7. Internet Trends 2015
  8. Growth rates in mobile advertising for leaders is still high but slowing. Advertising
  9. Video viewing and 
 vertical viewing on 
 mobile is growing. Vertical viewing increased 29% compared to 5% 
 5 years ago.
  10. Expect seamless integration of 
 “Buy” Buttons optimized for mobile. BUY (Particularly with Twitter, Facebook and Google.)
  11. A focus on doing things not just faster, but differently. Business Solutions
  12. Reinventing business processes through apps: Mail Clients Offline Payments Online Payments Business Analytics Human Resources
  13. “Messaging and notifications are the key components of every meaningful mobile app.” Messaging and Communication
  14. most used apps globally are messaging apps. Non-smartphone users are likely to onboard through messaging platforms. 6+ of 10
  15. Asia’s messaging apps lead the way to show US companies what to do next. Development of additional services and use as an e-commerce platform. Kakao Talk WeChat LINE
  16. Content is becoming increasingly user-generated and curated. User-Generated Content
  17. Increasing amount of user-generated content Images Video Content Sharing Audio Videogame Streaming Stories Reviews
  18. Changes in connectivity and technology 
 are changing the ways people can work. Online Marketplaces
  19. Individuals can now do commerce in increasingly efficient ways. Online platforms are enabling growth in product commerce and rapid growth in service commerce.
  20. Consumer drone use is global and rising rapidly. Drones
  21. Consumer drones are selling but commercial use is the big opportunity. Precision Agriculture Mining and Quarrying Infrastructure Inspection Disaster Response
  22. There is a lot of innovation in consumer spending categories. Consumer Spending
  23. The top 3 consumer spending categories are also the weakest user experience markets - This has led to innovation. Housing Transportation Food Airbnb Uber Instacart
  24. Innovation is alive and well. China
  25. WeChat 549M users Massive Scale and Engagement Major Video Distribution Channel Government Services Booking Appointments Paying 
 Utilities Passport Applications
  26. Xiaomi China’s leader in smartphone shipment SMARTPHONE GROWTH +227% Y/Y in 2014 Smartphone Retail Store Connection Remote Control 
 for Home Devices + +
  27. India is quickly becoming a mobile business target, as the third largest market of Internet users at 243M. India
  28. of India’s Internet traffic is through mobile. (Only second to Nigeria.)
 and 41% of India’s e-commerce is done through mobile. 65%
  29. #1Largest market 
 for monthly active users on WhatsApp #2Second largest market for monthly active users on Facebook and LinkedIn +
  30. 2015 Market Value ($B) Top 10 Global Internet Public Market Leaders
  31. Tencent 6 $190B eBay 7 $73B Baidu 8 $72B Priceline 9 $63B Salesforce.com 10 $49B Apple 1 $764B Google 2 $373B Alibaba 3 $233B Facebook 4 $226B Amazon 5 $199B
  32. Want to know more? www.kpcb.com/internet-trends Read the full report:
  33. You might also want to check out: www.stinsondesign.com @stinsondesign 1.888.960.9851 SOURCES SELECT ICONS medialoot.com google.github.io/material-design-icons/ CONTENT
 http://www.kpcb.com/internet-trends http://techcrunch.com/2015/05/27/the-mary-meeker-internet-trends-2015-report/

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