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The Future According to Crop Circles and Waffles. Rachel Smith [email_address]
<ul><ul><li>Ancient: First used to label railroad cars </li></ul></ul><ul><ul><li>One dimensional: data limitations </li><...
<ul><ul><li>Limited data </li></ul></ul><ul><ul><li>Market is adopting open standards, rather than proprietary solutions <...
<ul><ul><li>High Capacity Color Barcode (HCCB) technology </li></ul></ul><ul><ul><li>Proprietary (licensed by Microsoft) <...
Crop Circle. Waffle.
<ul><ul><li>&quot;Quick Response&quot; code - can be decoded at high speed  </li></ul></ul><ul><ul><li>Created by subsidia...
 
 
 
<ul><ul><li>Books and electronics are most commonly QR-purchased items </li></ul></ul><ul><ul><li>Grocery and personal car...
<ul><ul><li>Coupons are most sought items at 37% </li></ul></ul>
<ul><ul><li>Brand interaction </li></ul></ul><ul><ul><li>Drives traffic to mobile sites </li></ul></ul><ul><ul><li>Print b...
<ul><ul><li>Links to nominated-artist videos </li></ul></ul><ul><ul><li>Obviously, not enough videos linked to Arcade Fire...
<ul><ul><li>QR Code used to promote &quot;Odd Future&quot; </li></ul></ul><ul><ul><li>50,000 YouTube hits within 24 hrs </...
<ul><ul><li>Virginia Museum of Fine Art  </li></ul></ul><ul><ul><li>Features 15 pieces of art  </li></ul></ul><ul><ul><li>...
<ul><ul><li>Application for MATA: Maps/Schedules </li></ul></ul><ul><ul><li>Purchase Fast Pass </li></ul></ul><ul><ul><li>...
<ul><ul><li>To possibly increase ticket sales for terrible movies </li></ul></ul><ul><ul><li>To make Lost fans love vampir...
<ul><ul><li>Enhance real estate listings </li></ul></ul><ul><ul><li>Promote Inside Scoop </li></ul></ul><ul><ul><li>Additi...
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Rachel Smith www.stiqrd.com  @rachgsmith
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Ignite Memphis: The Future According to Crop Circles and Waffles

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"Quick Response" or QR codes hold more data than a traditional barcode scan and are gaining wide use in marketing.

Publié dans : Technologie
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Ignite Memphis: The Future According to Crop Circles and Waffles

  1. 1. The Future According to Crop Circles and Waffles. Rachel Smith [email_address]
  2. 2. <ul><ul><li>Ancient: First used to label railroad cars </li></ul></ul><ul><ul><li>One dimensional: data limitations </li></ul></ul><ul><ul><li>Data restricted to attached object: non-transferable  </li></ul></ul><ul><ul><li>Can hold a maximum of 20 digits </li></ul></ul>1D Barcode
  3. 3. <ul><ul><li>Limited data </li></ul></ul><ul><ul><li>Market is adopting open standards, rather than proprietary solutions </li></ul></ul><ul><ul><li>2,335 alphanumeric characters </li></ul></ul><ul><ul><li>Cannot read Japanese characters - FAIL. </li></ul></ul>2D Barcode
  4. 4. <ul><ul><li>High Capacity Color Barcode (HCCB) technology </li></ul></ul><ul><ul><li>Proprietary (licensed by Microsoft) </li></ul></ul><ul><ul><li>Data fetched from server, not embedded  </li></ul></ul><ul><ul><li>8 symbols in QR codes required for 1 byte, while in MS Tag only 4 symbols required </li></ul></ul><ul><ul><li>But awesome 1988 sweater graphic. </li></ul></ul>Microsoft Tag
  5. 5. Crop Circle. Waffle.
  6. 6. <ul><ul><li>&quot;Quick Response&quot; code - can be decoded at high speed  </li></ul></ul><ul><ul><li>Created by subsidiary of Toyota, Denso-Wave in 1994  </li></ul></ul><ul><ul><li>Can contain up to 7,089 characters of data  </li></ul></ul><ul><ul><li>  Data can be updated without impacting marketing initiative </li></ul></ul><ul><ul><li>Analytics </li></ul></ul>QR Code - FTW! QR Code - FTW!
  7. 10. <ul><ul><li>Books and electronics are most commonly QR-purchased items </li></ul></ul><ul><ul><li>Grocery and personal care items are most commonly scanned items  </li></ul></ul>
  8. 11. <ul><ul><li>Coupons are most sought items at 37% </li></ul></ul>
  9. 12. <ul><ul><li>Brand interaction </li></ul></ul><ul><ul><li>Drives traffic to mobile sites </li></ul></ul><ul><ul><li>Print becomes dynamic </li></ul></ul><ul><ul><li>Better tattoos </li></ul></ul><ul><ul><li>Awesome cupcakes </li></ul></ul>
  10. 13. <ul><ul><li>Links to nominated-artist videos </li></ul></ul><ul><ul><li>Obviously, not enough videos linked to Arcade Fire </li></ul></ul>
  11. 14. <ul><ul><li>QR Code used to promote &quot;Odd Future&quot; </li></ul></ul><ul><ul><li>50,000 YouTube hits within 24 hrs </li></ul></ul><ul><ul><li>Download track </li></ul></ul><ul><ul><li>Purchase album </li></ul></ul>
  12. 15. <ul><ul><li>Virginia Museum of Fine Art  </li></ul></ul><ul><ul><li>Features 15 pieces of art  </li></ul></ul><ul><ul><li>Directs to ticket purchasing </li></ul></ul><ul><ul><li>Unveil Banksy? </li></ul></ul>
  13. 16. <ul><ul><li>Application for MATA: Maps/Schedules </li></ul></ul><ul><ul><li>Purchase Fast Pass </li></ul></ul><ul><ul><li>Service disruptions </li></ul></ul>
  14. 17. <ul><ul><li>To possibly increase ticket sales for terrible movies </li></ul></ul><ul><ul><li>To make Lost fans love vampires, too.  </li></ul></ul>
  15. 18. <ul><ul><li>Enhance real estate listings </li></ul></ul><ul><ul><li>Promote Inside Scoop </li></ul></ul><ul><ul><li>Additional photo galleries </li></ul></ul>
  16. 19. Scanners
  17. 20. Rachel Smith www.stiqrd.com  @rachgsmith

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