This document provides an overview of session 2 of a social media training course. It outlines the topics that will be covered, including managing multiple social media accounts, team management of social media, brand tracking, and simple video if there is time. Tools for multi-posting like Hootsuite and Co-Tweet are introduced and exercises are provided to use Hootsuite for posting, research, and timed multi-posting.

1. (an introduction to) Social Media for Enterprise (The Alternative, Alternative Version) Session 2

4. Your Social Media Strategy

7. The Hashtag? #sm4e Tweetwalls and website embeds Go to learning wiki (My Tees Uni) http://visibletweets.com / http://www.anothertweetonthewall.com /

8. Social Media Reach & Profile @ mentions in twitter RT – retweets in twitter Likes on Facebook Comments on Facebook Hits on website/blog Comments on blog

11. www.paper.li

12. Multi Posting Tweetdeck Hootsuite Co-Tweet

13. Caution

14. Your 3 Prime Tools

15. Multi Posting

16. Multi Posting Co-Tweet: multi author like Hootsuite but focused entirely on Twitter (Ping FM). However a very powerful company specific tweet platform. A kind of a Twitter switchboard

18. Practical Exercises There is not enough time to look at all the methods and tactics in today's session so we will explore these and your particular needs in bespoke sessions for your organisation

19. Exercise – Using Hootsuite

20. Multi Posting HOOTSUITE (Possible route for non management postings) 140 Chars 420 Chars Unlimited

21. Multi Posting

22. Timed Multi Posting (a PR “drip feed”)

23. Research Using Hootsuite

24. Practical Exercise -Social Research Keep an eye on your competitors “ Competitors Name” sucks OR hate OR OR ? OR problem OR issue OR expensive OR broken OR :-(