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Ppc ppt

  1. 1. WHAT IS PPC ? PPC's full form is Pay per click and it is also known as cost per click . In PPC advertising advertisers pay the publisher when the ad is clicked by consumer. The most common form of PPC ads are displayed on search engine results pages (SERPs) .
  2. 2. Why PPC Do ● Instant result ● Total control over your campaign and your costs ● Targeted ● Pay only for performance ● Timing
  3. 3. Step in PPC work ● Website analysis ● Keyword search ● Campaign Structure ● Campaign Management
  4. 4. Website Analysis Website analysis is very useful before starting any PPC campaign on that website. It is important to make sure that the website hasn’t got any problems Irrelevant content. Irrelevant keywords. Navigation Problem. Slow loading Speed.
  5. 5. Keyword search There are Five Match types of keyword search ● Broad Match ● Exact Match ● Phrase Match ● Broad Match Modifier ● Negative Keywords
  6. 6. Match Type Punctuation To trigger your ad Example on ● exact match ● [keyword] an exact term and [adopt kittens close variations of chicago] that exact term ● broad match ● None synonyms, related adopt kittens searches, and chicago other relevant variations broad match +keyword close variations +adopt +kittens modifier but not synonyms +chicago or related searches phrase match "keyword" a phrase and close "adopt kittens" variations of that chicago phrase negative match -keyword searches without -puppies the term
  7. 7. Campaign structure
  8. 8. Campaign A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.
  9. 9. Ad group A set of keywords, ads, and bids that is a key part of how your account is organized. Each ad campaign is made up of one or more ad groups.
  10. 10. Ad An ad typically includes a link to your website and a description or promotion of your product or service. A small four line ads consisting headline,two short line of text and URL
  11. 11. Example of Top ads and side Cookie Cutter Outlet www.CinciCakeandCandy.com Hundreds of Amazing Shapes! Low Prices - Fast Delivery... Cookie Cutter Outlet - Hundreds of Amazing Shapes www.CinciCakeandCandy.com Low Prices - Fast Delivery...
  12. 12. Rules of making Ads ● Headline: 25 character ● Description line : 35 character ● Description line :35 character ● Display URL : 25 character ● Destination URL :1024 char
  13. 13. Types of Ads ● Text Ad ● Image Ad ● Wap Ad ● Specialized search Ad ● Product listing Ad ● Display Ad ● Dynamic search Ad
  14. 14. Campaign management Any Pay Per Click (PPC) campaign requires constant research, testing and evaluation, as well as considerable PPC campaign management in order to provide the greatest return on investment (ROI).
  15. 15. Goal of campaign management ● Reduce your cost - per - click ● Protect your brand ● Raise your quality score ● Target your local market ● Produce more qualified leads for less money ● Return on investment
  16. 16. Campaign monitor ● Ad position ● Click through rate ● Cost per click ● Conversion ● Quality score ● Website
  17. 17. Overview An advertising model unique to INTERNET . A small four line ads consisting headline,two short line of text and URL One of the most powerful way of advertising U can pay when ads get clicked on