1. WHAT IS PPC ?
PPC's full form is Pay per click and it is also known
as cost per click .
In PPC advertising advertisers pay the publisher when
the ad is clicked by consumer.
The most common form of PPC ads are displayed on
search engine results pages (SERPs) .

2. Why PPC Do
● Instant result
● Total control over your campaign and your costs
● Targeted
● Pay only for performance
● Timing

3. Step in PPC work
● Website analysis
● Keyword search
● Campaign Structure
● Campaign Management

4. Website Analysis
Website analysis is very useful before starting any
PPC campaign on that website. It is important to make
sure that the website hasn’t got any problems
Irrelevant content.
Irrelevant keywords.
Navigation Problem.
Slow loading Speed.

5. Keyword search
There are Five Match types of keyword search
● Broad Match
● Exact Match
● Phrase Match
● Broad Match Modifier
● Negative Keywords

6. Match Type Punctuation To trigger your ad Example
on
● exact match ● [keyword] an exact term and [adopt kittens
close variations of chicago]
that exact term
● broad match ● None synonyms, related adopt kittens
searches, and chicago
other relevant
variations
broad match +keyword close variations +adopt +kittens
modifier but not synonyms +chicago
or related searches
phrase match "keyword" a phrase and close "adopt kittens"
variations of that chicago
phrase
negative match -keyword searches without -puppies
the term

7. Campaign structure

8. Campaign
A set of ad groups (ads, keywords, and bids) that
share a budget, location targeting, and other settings.

9. Ad group
A set of keywords, ads, and bids that is a key part of
how your account is organized. Each ad campaign is
made up of one or more ad groups.

10. Ad
An ad typically includes a link to your website and
a description or promotion of your product or
service.
A small four line ads consisting headline,two short
line of text and URL

11. Example of Top ads and side
Cookie Cutter Outlet
www.CinciCakeandCandy.com
Hundreds of Amazing Shapes!
Low Prices - Fast Delivery...
Cookie Cutter Outlet - Hundreds of Amazing Shapes
www.CinciCakeandCandy.com
Low Prices - Fast Delivery...

12. Rules of making Ads
● Headline: 25 character
● Description line : 35 character
● Description line :35 character
● Display URL : 25 character
● Destination URL :1024 char

13. Types of Ads
● Text Ad
● Image Ad
● Wap Ad
● Specialized search Ad
● Product listing Ad
● Display Ad
● Dynamic search Ad

14. Campaign management
Any Pay Per Click (PPC) campaign requires
constant research, testing and evaluation, as well as
considerable PPC campaign management in order to
provide the greatest return on investment (ROI).

15. Goal of campaign management
● Reduce your cost - per - click
● Protect your brand
● Raise your quality score
● Target your local market
● Produce more qualified leads for less money
● Return on investment

16. Campaign monitor
● Ad position
● Click through rate
● Cost per click
● Conversion
● Quality score
● Website

17. Overview
An advertising model unique to INTERNET .
A small four line ads consisting headline,two short
line of text and URL
One of the most powerful way of advertising
U can pay when ads get clicked on