1.
World class business development support

2.
VISION MISSIONVISION
Support the building of new global
growth companies by attracting the best
innovators and entrepreneurs offering
MISSION
Actively support the formation and
growth of 12 new technology export
companies in Stockholm each yearinnovators and entrepreneurs, offering
them world class business development
support and networks.
companies in Stockholm each year.
ORGANIZATION
A non-profit company owned by the
LOCATION
3 l ti Ki t S i CitA non profit company, owned by the
Electrum Foundation; a collaboration
between industry, research and the
City of Stockholm. Our main partners
3 locations: Kista Science City,
KTH Valhallavägen in Stockholm and
Karolinska Science Park, Flemingsberg
are Innovationsbron and KTH.

3.
The STING team
.By offering support within business development, financing and networking, we want to
create the right conditions for startups to conquer the world.

4.
The STING process
Business Incubator
Business Lab
Screening
of projects Business Accelerator Go GlobalStartup
1-3 months 6 months 12-18 months
Financing
Follow-on venture
capital investors
Public financing
system
Almi, Innovationsbron,
Vinnova, Swedish
Inhouse channels
Vinnova, Swedish
Energy Agency

5.
STING´s value creation
Incubator program running from 6-24
months
Extensive support from business coach
STING unique Toolkit
– Business development
Extensive support from business coach
(1/2 – 1 day per week)
– Close relationship between a company and its
main business coach
– Team development
– Product development & IP issues
– Sales & Marketing strategy
– Branding and PR
– Handpicked business coaches with solid
backgrounds as executives in technology
companies/venture capital industry.
– Focus on milestone plan and pace
– Internationalization
– Industrialisation of products
– Etc.
Attracting talented people “STINGAttracting optimal financing (”soft”
and ”hard”)
Network
Office and infrastructure
Attracting talented people “STING
Search for Talents”
Office and infrastructure
SpeedSpeed
FinancingFinancing
Business
development
Business
development
Go Global
perspective
Go Global
perspective
SpeedSpeed

6.
Individual coaching based on milestoneplan and unique set of tools for specific situations
STING´s value creation
Milestone Jan Feb March April May June July August Sept Oct
Team developmentTeam development
Business plan
Are we in the same boat?
The Journey: Revison of total businessplan
IPR
Selling
The Journey: Revison of total businessplan
How to protect the business
g
Recruitment
Base Camp: Selling awarness Sales training
Search for talents
Product development
Financing
Industrialisation plan
Internationalisation
Financing strategy and plan How to sell to investors
Go Global
R d
Go Global
St d
Go Global
GO!Ready Steady GO!

7.
In-house recruitment service to build a winning
team. STING Companies receive support rightp pp g
trough the entire recruitment process:
PROCESS MANAGEMENTPROCESS MANAGEMENT
SEARCH
SELECTION
HIRING

8.
STING´s own funding sources
Invests 50 - 400 000 Euro/company
Focus: pre product and pre customer
High risk and high return possibilitiesg g p
Normally the first external investor
Both private investors and public organizations
30 carefully selected business angels, all with entrepreneurial
background
Contribute both capital and extensive experienceContribute both capital and extensive experience
Usually investing together, 2-6 persons, and 20 000 – 100 000
Euro each

9.
Requirements
Verified, high-priority customer needs/issues that
can be solved by the innovation
A large and growing international market
B i id b d i ti ith b iBusiness idea based on an innovation with obvious
value for the customer
Good possibility to package the innovation into a
scalable productp
Strong entrepreneurial team or willingness to
develop an excellent team.
Selection process Verified, high-priority customer
needs/issues that can be solved byEvaluates 150 200 projects per year mainly within needs/issues that can be solved by
the innovation!
Evaluates 150-200 projects per year, mainly within
ICT, Internet/media, medtech and cleantech
Only 8 percent of screened projects are accepted
each yeary
Extensive evaluation process; technical due
diligence, references from customers and assessment
of the team
Strictly confidentialStrictly confidential

10.
Selected STING stories
Online video-based
advertising system,
Thin film solar cells. 20 employees. The
only solar cell production in Sweden.
g y ,
customer in seven
countries and offices in
Sweden, Paris and
LondonLondon.
Nano replication. 80 employees,
production plant in France and 22 MEuro
VC capital attracted
Optimizing raw-material consumption. In
one year gone from 0 to 15 employees.
German power giant RWE co ownerVC capital attracted. German power giant RWE co-owner.
Infrared detectors, annual turnover over
SEK 30 million, 20 employees and
f
USB key for quick, easy and secure login.
Serves approximately 5 000 customers in
70 countriesworld-leader in its field. 70 countries.

11.
Accumulated public vs private financing (MSEK)
MSEK
Public Financing Private Financing

12.
Number of STING companies and employee growth
Number of admitted companies
Number of employees in active companies

13.
Overall portfolio development
No. companies

14.
Accumulated turnover in active companies (MSEK)

15.
Admitted companies by industry

16.
Incubator companies’ origin

17.
Key figures

18.
STING´s own funding sources (until dec 2009)

19.
Main partnersp
Resource Providers Entrepreneurial partnersResearch partnersIndustry partners p pResearch partnersIndustry partners
Location partner

20.
STING is closely linked to the
Royal Institute of Technology
Inspiration Verification Tech transfer Incubation Expansion
y gy
KTH INNOVATION
Stimulate
Educate
S t
Start-Up
BusinessScout
ideas
Verify
Ideas
Business
Lab
Business
Accelerator
C li tiCommerszalisation
KTH is an indirect owner of STING and an investor in STING Capital I
KTH has outsourced its incubation function to STING
KTH Innovation the Tech transfer office of KTH provides STING with high quality deal flowKTH Innovation, the Tech transfer office of KTH, provides STING with high quality deal flow
STING has access to office space and lab facilities at the KTH Campus
STING is well connected among researchers at KTH providing important cutting edge knowledge
STING has a close relationship with later stage investor KTH Chalmers Capital
STING is partner in a number of “research centers of excellence” at KTHSTING is partner in a number of research centers of excellence at KTH

21.
Contact
Pär Hedberg, CEO and Business Coach ICT
Mobile: +46 708 55 03 18
par.hedberg@stockholminnovation.com
Raoul Stubbe, Business coach ICT
Mobile: +46 706 55 27 74
raoul.stubbe@stockholminnovation.com
Magnus Rehn, Business Coach Cleantech
Mobile: +46 705 12 05 48,
magnus.rehn@stockholminnovation.com
Maria Nilsson, Coach Recruitment,
Marketing & PR Network Manager STING
Business Angels
Mobile: +46 708 36 22 31
Olof Berglund, Business Coach Medtech
Mobile: +46 706 35 98 15
olof.berglund@stockholminnovation.com
Mobile: 46 708 36 22 31
maria.nilsson@stockholminnovation.com
Jessica Stark, Marketing and
Communications Manager
M bil 46 703 33 32 43Ulf Brandels, Business Coach Internet/media
Mobile: +46 706 56 19 87
ulf.brandels@stockholminnovation.com
Ivar Strömberg Business Coach ICT/Medtech
Mobile: +46 703 33 32 43
jessica.stark@stockholminnovation.com
Martin Gemvik, Investment Manager &
Partner STING CapitalIvar Strömberg, Business Coach ICT/Medtech
Mobile: +46 701 81 10 11
ivar.stromberg@stockholminnovation.com
Partner STING Capital
Mobile: +46 705 78 95 62
martin.gemvik@stingcapital.com
www.stockholminnovation.com