Pillars of Business Planning

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Introductionary lecture that covers most of the things you'd better think of when you starting your business ideas implementation

Business

Section: Problem / Opportunity
• State of the Art
• Problems
• Complications
• Wrongs
• Opportunities

Section: Solution / Product
• Mission
• Innovation
• Key Features
• Value Proposition
• Use Cases

Section: Business Model
• Making money
• Pricing Policy
• Direct / Indirect

Section: Market
• Clienets, Users
• Turnover
• Trends
• Fragmentation
• Niche / Gap Analysis

Section: Competition
• Key Players
• Comparison
• “Unfair” Advantages
• Sustainable Advantages
• Handling Copycats

Section: Technology / Intellectual Property
• Know-How
• Intellectual Property
• Keep it Understandable

Section: Prototype
• Features
• Little bugs are OK
• Proof of Concepts
• First Clients
• Short-term Plans

Section: Strategy
• Vision
• Operations
• Development
• Milestones
• Growth Potential

Section: Financing / Investment Needs
• Financial Projections
• Investment Needs
• Exit Strategy

Section: Team / Management
• Background
• In Idea’s context
• Role
• Structure

Section: SWOT Analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
• Internal / External
• Interconnections

Section: Fatal Flaws / Risk Management
• “Plan B”
• Thought-out Idea
• Maturity
• Bullet-proofing
• Peace of Mind

Appendix: Financial Projections
• Budget
• Revenues
• Highlights
• Bottom-Up approach
• References
• Include “Plan B”

Guy Kawasaki / Garage Technology Ventures:
• http://blog.guykawasaki.com/2006/01/the_zen_of_busi.html
• http://www.garage.com/resources/writingexecsum.shtml
• http://www.garage.com/resources/perfectingpitch.shtml
Index Ventures:
• http://indexventures.com/approach/index/category/8
Worthy Resources

• www.fotolia.com (via stockpodium.com)
• www.photoxpress.com
• Diana Ruseva
Photo Credits

E-mail : georgi.kadrev@stockpodium.com
Mobile : 089 9001 887
Contact Info

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Pillars of Business Planning

1. Pillars of Business Planning Georgi Kadrev, FMI, SU, March 2010

2. Any Questions Left

3. Section: Problem / Opportunity • State of the Art • Problems • Complications • Wrongs • Opportunities

4. Section: Solution / Product • Mission • Innovation • Key Features • Value Proposition • Use Cases

5. Section: Business Model • Making money • Pricing Policy • Direct / Indirect

6. Section: Market • Clienets, Users • Turnover • Trends • Fragmentation • Niche / Gap Analysis

7. Section: Competition • Key Players • Comparison • “Unfair” Advantages • Sustainable Advantages • Handling Copycats

8. Section: Technology / Intellectual Property • Know-How • Intellectual Property • Keep it Understandable

9. Section: Prototype • Features • Little bugs are OK • Proof of Concepts • First Clients • Short-term Plans

10. Section: Strategy • Vision • Operations • Development • Milestones • Growth Potential

11. Section: Financing / Investment Needs • Financial Projections • Investment Needs • Exit Strategy

12. Section: Team / Management • Background • In Idea’s context • Role • Structure

13. Section: SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats • Internal / External • Interconnections

14. Section: Fatal Flaws / Risk Management • “Plan B” • Thought-out Idea • Maturity • Bullet-proofing • Peace of Mind

15. Appendix: Financial Projections • Budget • Revenues • Highlights • Bottom-Up approach • References • Include “Plan B”

16. Guy Kawasaki / Garage Technology Ventures: • http://blog.guykawasaki.com/2006/01/the_zen_of_busi.html • http://www.garage.com/resources/writingexecsum.shtml • http://www.garage.com/resources/perfectingpitch.shtml Index Ventures: • http://indexventures.com/approach/index/category/8 Worthy Resources

17. • www.fotolia.com (via stockpodium.com) • www.photoxpress.com • Diana Ruseva Photo Credits

18. E-mail : georgi.kadrev@stockpodium.com Mobile : 089 9001 887 Contact Info

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