The document summarizes a mentoring program called "Film's Cool" that gives students the opportunity to build academic skills related to film with support from industry professionals. The program is based at the La Swap Consortium and covers four schools in Camden. It uses mentors and education facilities to promote film education and help students start careers in the film industry. Videos and reports from sessions will be posted online to keep people updated on the program.

2. An Overview
“Film’s Cool” is a mentoring programme designed to give
the opportunity to use and build on academic skills already
learned with the support and experience of industry
professionals.
“Film’s Cool” is based at the La Swap Consortium. It
covers four schools in Camden, and, utilising a network of
mentors and education facilities, is designed to promote
film education and assist the next generation of film
professionals into the next stage of their careers.
We will post videos and reports from each session to keep
you close to the action and up to date all the way through
until the final pitch.
Information is provided within.

3. Acland Burghley Media Youth Mentoring in partnership with
Lost Tribe Productions
Course Outline – “Horror” Film Campaign
What: A 10 week Apprentice-style media challenge for A-Level students in
North London in which they conceive of and create a new media based
marketing plan for a new horror – and pitch it to a judging panel.
Where: An after-school centre at Acland Burghley School in Tufnell Park, 2 min
walk from Tufnell Park tube station
Who: 40 16/17 year olds, split into groups of no more than 4, 1 media studies
teacher (Oliver Rosen), 3-4 media mentors, (Mentors TBC) and a panel of judges
When: During the autumn term
Outcome: Complete campaign including teaser trailer and film poster will all
stagee of production embedded within a new media framework, Blog, Facebook,
My Space. All Research and Planning to be Blogged online.
Mentor involvement: The mentors will ideally be involved in as many of the
sessions as possible:
1. Session 1: 27th September, 3:45 – 5:15pm.
Mentor & Media Studies Teacher will set the brief for the ʻyouth horror
film challengeʼ engaging the group in a discussion about the target
audience, the choices of content and the guidelines for how to ʻrun a
pitch.ʼ An overview of media industry and personal experience in
the industry will be relevant in this session. HUGH SPURLING,
FRANK HIGSON, FILM CLUB CHAIR, THE GUARDIAN, LOCAL
PRESS, OLIVER ROSEN

4. 2. Session 2: 4th October, 3:45 - 5:15pm.
Writing synopsis/storyboard based on horror conventions. This
session will focus on developing the narrative and plot of the Horror
film as well as defining the key characters that will appear. This
session will also focus on defining the name and providing the
synopsis, which will be key for the final pitch. BEN HARRIS,
OLIVER ROSEN
3. Session 3: 11th October, 3.45-5-15pm
Groups are to develop voice-over for film trailer while linking it to the
storyboard, Horror and trailer conventions must be evident.
Organisation of shoot is secondary focus in this session, shooting
schedules etc. Students will plan production logs, and equipment
needed for the shoot to be conducted in the 6th session. This session
does not strictly need a mentor. JESSEY OʼMAHONEY, HUGH
SPURLING, OLIVER ROSEN
4. Session 4: 18th October, 3:45-5:15pm.
Production Film work session. This session is about the reviewing and
reshooting footage needed for the trailer. First rushes will be
downloaded onto Final Cut Pro. Opportunity for still photo shots to be
used to create the print based campaign. Mentors will feedback on
initial ideas and offer advice for sound, as well as guide the
production. CHARLIE WARE, AARON CLOEBY, OLIVER ROSEN
5. Session 5: 1ST November, 3:45-5:15pm.
Production session. This second session is also about the shooting of
footage needed for the trailer. Editing can commence. Mentoring
would aid the audio and visual editing and provide master
classes. CHARLIE WARE, AARON CLOEBY, OLIVER ROSEN
6. Session 6: 8th November, 4:30-5:30pm at Lost Tribe –
Meeting with high profile Media Mentor and will focus on talking
through the concepts developed thus far. The mentor will feedback
on the branding and marketing ideas developed to date, and will
speak about industry practice. They will also offer some advice
for the final pitch to the panel. BEN HARRIS, HUGH SPURLING
7. Session 7: 15th November, 3:45-5:15pm.
Production session based on feedback from for the print based
campaign, consistency must be evident. Photoshop skills essential
alongside marketing techniques that the campaign would employ.
Mentors will feedback on final ideas and offer advice for the pitch
holistically. AARON CLOEBY, OLIVER ROSEN,

5. 8. Session 8: 22nd November, 3:45 - 5:15pm.
Market Research session. This session will focus on building insight
into the target audience and identifying what is ʻhotʼ and what is ʻnotʼ,
what will attract and engage a youth audience. Opportunity to explore
conventions and narrative structure. Target audience profiles will be
drawn up and the content will be outlined so insight into this area
is important. ICON
9. Session 9: November 29th 3:45-5:15pm
Final preparations for the pitch for a new Horror Film will be planned
including: Target Audience Profiles, Synopsis Outlines, Teaser
Trailers (will receive final edit) Film Poster, Magazine Front Cover and
any other resources they feel appropriate. Developing pitch style and
form is essential in this session. Mentor involvement will aid
delivery style and key points to make in the finale.
10. Session 10: TBC, 4:00-5:30pm
The FINALE! Prior to the panel, the mentors will answer any final
questions from the group and then lead them into the panel
presentation. High Profile mentor will lead the celebrity panel and
deliver the feedback to the young people, particularly around how
to improve their skills in pitching ideas/concepts to a professional
audience. Hand out project certificates.

6. Examples of Blogs with Film’s Cool
Blogging is a key skill in the Online Age to promote awareness of products and
provide opinion. Here is how they have been used in Film’s Cool. Visit these
sites to get an idea of the length and breadth of work taking place.
http://nessasaryhorrorblog.blogspot.com/
http://midnightmassacre2.blogspot.com/
http://horrormoviejoey.blogspot.com/
http://louisaswithenbankhorror.blogspot.com/
http://jackdalzielabs.blogspot.com/

7.
Proven Success.
Acland Burghleyʼs Media Department won the London Education Partnership
Award 2010 for the ʻYour Hiredʼ Project in 2010.
Details of ʻYour Hiredʼ are included in the following pages.
We hope to make Filmʼs Cool an even bigger success.

8. London Education
Partnership Awards
WinnErs 2010

9. London Education
Partnership Awards
WinnErs 2010
I was delighted to be invited to chair this year’s Judging Panel for the
London Education Partnership Awards. It is worth remembering why the
awards were set up: despite the fact that more of London’s young people
than ever are gaining GCSEs, A-levels and vocational qualifications, not
enough of them fulfil their early promise by going on to higher education.
The same is true of many of the capital’s adults. This loss of high achieving
citizens has profound implications for the continuing success of this great
city; our businesses, financial institutions and professions need to recruit
from among the best. We cannot afford to lose the talents of those whom
we know could succeed, given the right environment and encouragement.
One of the clearest messages coming from many of this year’s excellent
finalists is how important it is to enthuse children and young people
with the idea of higher education, making it possible for them to achieve
their ambitions.
We were also struck by the energy and drive of so many of the people
and projects we looked at; that comes from schools, universities, business
and the voluntary sector, the teachers and others who make these
programmes possible. They make education exciting and dynamic and
they really are changing lives, by lifting the aspirations and achievements
of so many young people and adults, especially in some of London’s
most disadvantaged communities.
These partnership awards reflect the importance of working together to
achieve our shared ambition of improving progression to higher education
but also to make London the world’s leading city for learning and creativity.
We have been tremendously impressed by the work of this year’s finalists.
We think you will be too.
Our congratulations go to all of them.
Professor David Woods

10. Creative journeys:
excellent professional practice in
curriculum support for arts and design
SPOnSOr – UnIvErSITy Of ThE ArTS
Acland Burghley school, Camden
in collaboration with Channel 4 and Media
Trust, the school created and embedded
an eight-week challenge into its Aim Higher
intervention programme. its cross-curricular
nature influenced positive outcomes in teaching
and learning across a number of subjects.
Both students on the Gifted & Talented register
Acland burghley’s and students from the Widening Participation
commitment to raising cohort were chosen to take part in the
aspirations collaboratively challenge, titled “You’re Hired!”. Marrying
has been strengthened the two groups into one challenge allowed
through the external for different roles and outcomes.
partnership with Channel 4
and Media Trust. This award “You’re Hired!” is designed to focus on
will serve as a constant media related skills such as production and
reminder of the importance marketing. Beyond the development of integral
of high aspirations and the cross-curricular skills, achievement took the
commitment of those central form of the chance of conducting work
to achieving them. experience in the Channel 4 offices.
OLIvEr rOSEn
AIM-hIGhEr COOrDInATOr
ACLAnD bUrGhLEy SChOOL

11. Our Award Sponsors
For more information and to enter the awards,
visit www.lepawards.org.uk

14. Contacts
If you would like more information or are an industry professional that
would like to support our mentoring project please contact:
Mr. Oliver Rosen
Acland Burghley School
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