Everybody generally agrees that it's a good idea to use the internet to grow their business. But we often get stopped by "yeah, buts". You know, when someone says, "Yeah, I know I can grow my business through my website, but..."
How often are you "yeah, butting" your business's growth? It's time to stop letting big "buts" get in the way and stop potential sales from falling through the cracks
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Don't Let Big “Buts” Keep You From Growing Your Business Online
1. 1
Stoney G deGeyter
DON'T LET BIG “BUTS” KEEP YOU FROM
GROWING YOUR BUSINESS ONLINE
OVERCOMING HESITATIONS, ROADBLOCKS AND OTHER FAULTY ASSUMPTIONS THAT
CAUSE YOUR ONLINE BUSINESS STRATEGY TO FALL THROUGH THE CRACKS.
?
3. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
This is not a “Yeah But!”
EVERYONE HAS A “YEAH, BUT…”
4. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Nor is this…
EVERYONE HAS A “YEAH, BUT…”
5. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
What is a “Yeah, Butter”?
EVERYONE HAS A “YEAH, BUT…”
Yeah, I need
SEO…
But nobody is
looking for my
website.
6. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
What is a “Yeah, Butter”?
EVERYONE HAS A “YEAH, BUT…”
Yeah, social
media is
valuable…
But my customers
aren’t on Twitter.
7. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
What is a “Yeah, Butter”?
EVERYONE HAS A “YEAH, BUT…”
Yeah, I want
to grow my
business…
But my budget is
tied up in phone
books.
8. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Yeah, But… I Don’t Want To Grow My Business
EVERYONE HAS A “YEAH, BUT…”
YEAH, BUT…
It’s time to bring your
business up to speed!
10. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is an investment?
YEAH, BUT… I CAN’T AFFORD WEB MARKETING
What if…
Every $1 you spent
received a $10 return?
Could you afford that?
11. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Start small, then reinvest your success
YEAH, BUT… I CAN’T AFFORD WEB MARKETING
12. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
It’s all about priorities
YEAH, BUT… I CAN’T AFFORD WEB MARKETING
Stagnation
Growth
14. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
You have no need to advertise
You don’t need to
network
You’re sick of answering
your phones
You’re not interested in new
business
You’re retiring
You don’t need web marketing when…
YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT
15. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
You need web marketing when…
YEAH, BUT… WE’RE DOING JUST FINE WITHOUT IT
You don’t
know if your
advertising is
profitable
You can
only handle
so many
networking
events
You miss the
sound of
your phone
You’re on the
prowl for
new business
You could
always use a
new dollar
17. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
You’re screwed
YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
Or maybe not…
18. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Many local web marketing firms
YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
All of which are at least half as good as PPM!
19. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
See what I did there?
YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
20. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Start with just an hour a day
YEAH, BUT… I DON’T HAVE TIME FOR WEB MARKETING
22. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Not searching or just not finding?
YEAH, BUT… NOBODY COMES TO MY WEBSITE
23. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Your website isn’t a brochure
YEAH, BUT… NOBODY COMES TO MY WEBSITE
24. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
It’s not always about getting sales
YEAH, BUT… NOBODY COMES TO MY WEBSITE
Branding
Authority
Expertise
26. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
How advertising stacks up?
YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
27. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is very trackable
YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
28. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Proven return on investment
YEAH, BUT… I ALREADY ADVERTISE SOMEWHERE ELSE
33. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Tommy’s wisdom on guarantees
YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
“I can get a good look at a T-bone by sticking my head up a bull's
[you-know-what], but I'd rather take a butcher's word for it.”
34. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is like being a lawyer
YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
Knowledge Influence Competition
35. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is like being a doctor
YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
Health
Diagnose
Mend
Exercise
36. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
Web marketing is like being an advertiser
YEAH, BUT… THERE ARE NO GUARANTEES OF SUCCESS
Prepare Plan
Execute Measure
38. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
People search for solutions, not brands
YEAH, BUT… I ALREADY RANK FOR MY NAME
Most potential customers don't know your company name… yet!
39. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
You might be seeing personalized results
YEAH, BUT… I ALREADY RANK FOR MY NAME
Search &
Browse
History
Social
Connections
Current
Location
40. DON'T LET BIG “BUTS” KEEP YOU FROM GROWING YOUR BUSINESS ONLINE @StoneyD
The end
While we’re talking about big “buts”