In this webinar Storage Switzerland and Caringo, providers of cloud and object storage, will discuss why preservation, distribution and delivery is so critical for M&E IT and also why it is so challenging to deliver. More importantly, we will discuss practical solutions to these challenges so IT departments can lead their organizations to more monetization opportunities.

1. Preserve, Distribute and Deliver Data
Overcoming M&E's Three Biggest Data Challenges
On Demand Webinar
Learn:
● Why data preservation, distribution and delivery is M&E IT’s top priority
● What challenges preservation, distribution and delivery present
● How to overcome those challenges with Object Storage
For audio playback and Q&A go to:
http://bit.ly/MEChallenges

2. ● Analyst firm focused on storage, cloud
and virtualization
● Knowledge of these markets is gained
through product testing and interaction
with end users and suppliers
● The results of this research can be
found in the articles, videos, webinars,
product analysis and case studies on
our web site:
http://storageswiss.com
Who is Storage Switzerland?

3. Our Speakers
George Crump is the founder of Storage
Switzerland, the leading storage analyst focused on
the subjects of big data, solid state storage,
virtualization, cloud computing and data protection.
He is widely recognized for his articles, white papers,
and videos on such current approaches as all-flash
arrays, deduplication, SSDs, software-defined
storage, backup appliances, and storage networking.
He has over 25 years of experience designing
storage solutions for data centers across the US.

4. Our Speaker
Adrian J Herrera is the VP of Marketing at Caringo.
He has held a number of senior marketing, business
development and strategy positions at enterprise
cloud storage, consumer cloud storage and digital
media companies including Nirvanix, Yahoo Music,
Musicmatch and Xing Technology. He holds a BS in
Information Systems from Chapman University and
an MBA specializing in Entrepreneurship from San
Diego State University.
The Cloud & Object Storage Platform

5. Who Is Caringo?
Object Storage Experts
10+ Years
Swarm 9
The Cloud and Object
Storage Platform
500+ Deployments

6. Polling Question
Are you evaluating Object Storage?

7. • Data is growing (obviously)
• Consumption patterns are
changing
• Moving from broadcast (one to
many) to on-demand (one to few)
• The need to retain, potentially
forever, is justifiable
• Access of content, new or old,
must feel instant
The State Of Data In Media &
Entertainment

8. • Scale, both in terms of capacity
and number of objects, is critical
• Ongoing data verification
• Long-term accessibility
• No proprietary protocols
• The simpler the better (HTTP,
Object, NFS)
Addressing Preservation

9. • Data needs to be pushed
close to users when possible
• Reduce latency
• Increase scale (number of users
that can access)
• Data needs to be centralized
as it ages
• Access still needs to be fast
Data Distribution

10. The Result?
Monetization Of Digital Assets
As A Service

11. • Too many moving parts
• Most environments have multiple
servers/apps/repositories
• Data has to either be moved
• Or app has to manage accessing multiple
repositories
Most clients access via HTTP, but...
• Requests are converted to object, NFS or SMB
The Latency Challenge For Delivery

12. • Object Storage
Basics
• TCO
• Scale (capacity and
objects)
• Data Verification
Object Storage Solves M&E
Challenges
• Object Storage Advanced
• Native Data Distribution
• Native Data Management (best-of-
breed solutions)
• Efficient protection
• Systems can now be flash or HDD
• Access types are improving
• Native NFS
• HTTP

13. © 2016
Using Object Storage to
Reduce Latency and
Enable Content
Distribution & Delivery

14. © 2016
You now need to provide long-term storage
and instant access to all content.

15. © 2016
Companies That Do This Well

16. © 2016
The Common Thread
Object Storage

17. © 2016
Caringo Swarm, More Than ‘Just’ Storage
Web traffic is
already HTTP
Streaming
enabled through
range reads
Many users, many
parallel sessions
Built-in
content management
and protection
Cut storage costs up to 75%

18. © 2016
Content Delivery—Before Swarm
Web Server
VOD Server
Caching
Proxy
App Server
Media/Access
App
App Data
Database
BEFORE
Media Web
Server
Media
Database

19. © 2016
Content Delivery—With Swarm
Web Server
VOD Server
Caching
Proxy
App Server
Media/Access
App
App Data
Database
BEFORE
App Server
WITH SWARM
Web Server
VOD Server
Caching
Proxy
Media Web
Server
Media
Database
Media
Database

20. © 2016
End User, Admin & Dev Experience, Equally Important
Web Server
VOD Server
Caching
Proxy
App Server
Media/Access
App
App Data
Database
BEFORE
App Server
WITH SWARM
Web Server
VOD Server
Caching
Proxy
Media Web
Server
Media
Database
Media
Database
Eliminate Media Web Server, Access App and Database
✓1 Tier of Infrastructure to scale
✓Reduce latency up to 40%

21. © 2016
Swarm Plugs Into M&E & Content Delivery Workflows
• CDN
• Apps
• Users
• Mobile
• Responsive Design
Web Server
VOD Server
Caching Proxy
App Server
Media
Database
HTTP
Range
Reads
Incoming
Requests
Direct Ingest
(camera)
Asset
Management
Broadcast
& IP Video
Encoders &
Digital Right
Management

22. © 2016
Use Cases
• Audio, documents, photos and video
• Evolve hardware and power conservation
Long-Term Archive
• Audio, video
• Erasure Coding
Streaming Media
• Photos, thumbnails & videos
• Low-latency, long-tail content
Social/User-Generated Content

23. © 2016
In Summary

24. Thank you!
Storage Switzerland
http://www.storageswiss.com
StorageSwiss on Twitter:
http://twitter.com/storageswiss
StorageSwiss on YouTube:
http://www.youtube.com/user/storageswiss
Caringo
https://www.caringo.com
Caringo on Twitter:
https://twitter.com/CaringoStorage
Caringo on Facebook:
https://www.facebook.com/CaringoStorage

25. Preserve, Distribute and Deliver Data
Overcoming M&E's Three Biggest Data Challenges
For complete Audio and Q&A please register for the On Demand Version at:
http://bit.ly/MEChallenges