Hidden Lost Cities case study. About an interactive game that provides an imaginative experience for children.

2. ADVENTURE IN THE BOOK is an interactive journey for children.

3. It’s very simple to play: access www.minischin.com.br and pick up your character.

4. The story begins when a long waited excursion to the Museum of Mysteries finally happens...

5. A tomb that glows subtlety captures your attention.

6. You feel that you must get a closer look. A tomb that glows subtlety captures your attention.

7. Suddenly as you reach the tomb, it opens and drags you to a secret world. É lá que de repente uma tumba brilha e chama atenção. You feel that you must get a closer look.

8. Oooh!

9. This is a fantastic hidden world with interconnected pyramids, magical lands, new friends and one mission...

10. You must find and fight Findus Refrigeran. He is an evil monster planning to destroy Terrassabor. The whole world will be doomed to live with only bitter tastes eternally if you don’t succeed!

11. The player chooses between many paths along the way. Thus allowing many different stories to be played!

12. The carbonated drink Mini Schin play important roles within playful activities encountered throughout the story.

13. In the end you can save your story and print it in as a mini-book.

14. 52 people worked for over 6 months to develop the project. There are 42 screens, 4 playful activities and 84 possible stories. 1 2 4 5 G1 6 7 8 15 12 9 10 11 9 19 9 14 16 18 20 G3 26 17 9 32 28 25 13 23 24 22 G4 G4 G4 G4 33 3 27 21 G2 37 30 34 29 35 31 7 28 38 39 40 36 26 12 11 7

15. RESULTS Over 1.400.000 visits in 6 months 79% of children went all the way to the end of the story The average time spent in the site is of 23 min 39 sec The project was finalist at the recent 2008 Cannes Lions International Advertising Festival held in Cannes, France !

17. Tell to sell! storieswelike.blogspot.com