31. “I´m planning a Wedding
and it’s a lot of work!”
“It takes a lot of time!”
“There a lot of stuff that
need to be done.”
The Consumer’s Conflict
Example #1
33. Emotion.me was founded by a couple of entrepreneurs that was getting
married while working hard on their business. They didn't have time, so
they hired a wedding planner, which is a very expensive service.
Here they've noticed a gap where technology could be applied to make
the life of brides and grooms easier.
Example #1
The Resolution
34. “Band t-shirts are kinda
boring…”
“Is there any innovation
that could make it
more FUN?
The Consumer’s Conflict
Example #2
36. Example #2
The Resolution
Johnny was a guy who thought band t-shirts were way too dark and boring.
He decided to put some cupcakes on it as a joke. Guys thought it was funny,
girls thought it was cute. He started to sell them from his truck and after a
few years he opened shops he calls “Bakeries”.
37. “I want to share
things on the internet
but I don’t want people I
know to see it.”
“Facebook has too many
social rules… Boring.
The Consumer’s Conflict
Example #3
39. Some people got sick of the fact that all the motivation there is behind social networks
content publishing is ego and vanity. Whisper arises an anonymous social platform for
people who want to creatively share and connect with others over experiences, feelings,
thoughts and dreams that they can't communicate anywhere else.
Example #3
The Resolution