LEGO® SERIOUS PLAY® is a process that uses LEGO bricks to envision, prototype, and explore solutions to complex problems. Participants build models representing their ideas and visions, and use the models to tell stories and make sense of information in a way that fosters empathy, shared understanding, ownership, and imagination. The process involves skills building, identifying identities, mapping landscapes, exploring scenarios, considering emergent possibilities, and developing guiding principles. The goal is to help groups co-create strategies in an engaging hands-on way.

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LEGO® SERIOUS PLAY®
in a Nutshell.
©K.Elster,StrategicPlay®2015

2. What people sometimes think
LEGO® SERIOUS PLAY® is about:
Adults playing with LEGO®.
©K.Elster,StrategicPlay®2015

3. What LEGO® SERIOUS PLAY®
is really about:
LEGO® SERIOUS PLAY® is a process to
envision, prototype & explore new solutions.
©K.Elster,StrategicPlay®2015

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LEGO® SERIOUS PLAY® is a „Swiss Knife“
Strategy Process which we use"
with our clients for a variety of use cases...
©K.Elster,StrategicPlay®2015

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Innovation
Team
Optimisation
Project Kick
Off
Branding
Service Design
Leadership
Development
Business"
Re-/Design
And so much
more...
© K. Elster, StrategicPlay® 2015

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What is so
special about
LEGO®
SERIOUS
PLAY®?

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In LEGO® SERIOUS PLAY® we think with
our hands and prototype our thinking.
© K. Elster, StrategicPlay® 2015

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We create models to represent our
ideas or visions, using special LEGO®,
metaphors and storytelling.
©K.Elster,StrategicPlay®
2015

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Everybody builds, everybody tells a story.
The LEGO® model is as important as the
story being told with it.
©K.Elster,StrategicPlay®2015

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The LEGO®
Model is the
STORYLINE.
Empathy
Shared Understanding
Ownership
Imagination
U
P
© K. Elster, StrategicPlay® 2015

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The LEGO® models help us to"
make sense of complex information.
©K.Elster,StrategicPlay®2015

12. For a succesful LEGO® SERIOUS PLAY®
workshop the participants need a safe space to
address meaningful questions.
©K.Elster,StrategicPlay®2015

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How to envision"
and co-create STRATEGIES
with LEGO® SERIOUS PLAY®
© K. Elster, StrategicPlay® 2015

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Skillsbuilding
Scenarios
Identity
Emergences
Landscape
Simple Guiding
Principles
The LEGO® SERIOUS PLAY®"
Strategy Process has certain steps.

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Step 1: SKILLSBUILDING
©K.Elster,StrategicPlay®2015

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Skillsbuilding § The Warm Up for head and
hands
§ The participants learn to
prototype and share their
thinking, using LEGO®
§ Short challenges for quick
learnings
§ Slowly diving deeper into the
topic of the workshop
Step 1: SKILLSBUILDING

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Step 2: IDENTITY
©K.Elster,StrategicPlay®2015

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Identity § Given meaningful and
challenging questions, the
participants model and share
their thinking
§ The quality of this step
defines the success of the
workshop
Step 2: IDENTITY

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Step 3: LANDSCAPE
©K.Elster,StrategicPlay®2015

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Landscape § CoCreating the ecosystem
around the topic
§ The participants‘ different
perspectives lead to a unique
shared understanding and
new insights
Step 3: LANDSCAPE

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Step 4: SCENARIOS
©K.Elster,StrategicPlay®2015

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Scenarios
Step 4: SCENARIOS
§ Exploring future
developments
§ Playing with the future by
defining more and less
probable future scenarios

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Step 5: EMERGENCES
©K.Elster,StrategicPlay®2015

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Emergences § Playing hands-on with the
future, using scenarios and
the LEGO® SERIOUS
PLAY® model
§ Adding the real time aspect
by learning from what might
emerge in the system, and
how to prepare for that,
starting today
Step 5: EMERGENCES

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Step 6: SIMPLE GUIDING PRINCIPLES
©K.Elster,StrategicPlay®2015

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Simple Guiding
Principles
§ Converging the insights and
discoveries
§ Creating principles to guide
actions and decision-making
in order to achieve the new
strategy
Step 6: SIMPLE GUIDING PRINCIPLES

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LEGO® SERIOUS PLAY® is hard fun and great to...
© K. Elster, StrategicPlay® 2015

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http://www.strategicplay.de/
email service@strategicplay.de
tweet @strategicplay
facebook.com/strategicplay
Thank you for your time!
If you want to use or learn
LEGO® SERIOUS PLAY®,"
let us know!
©K.Elster,StrategicPlay®2015