Strategic Productions is a next-generation production and consultancy firm that fuses creativity with message control and digital distribution and engagement.

2. What IS StP?
STP IS A NEXT GENERATION, digital
production and strategy company that
fuses creativity with message control
and distribution for causes, campaigns,
and companies.

3. HOW DOES StP DO THIS?
Integration: Distribution strategies collide
with content creation and development.
Cross-industry talent: LA creatives, DC
experience, NYC press and influencers.
ROI: Bottom line accountability customized
for a digital space.

4. "PSI has a reputation
for creating innovative, edgy and effective
communication campaigns but producing "When we needed to
those campaigns requires quickness, flexibility get our message on climate change legislation
and access to a diverse talent network. That's in the news cycle we hired StP and they came
something that StP is able to deliver in a way through on every front -- StP delivered a
that many traditional, larger firms cannot." funny, creative video that made news in less
- Population Services International than 36 hours and a got our message in front
of a targeted audience."
- Service Employees International Union
At StP, we get it.
Good content and measurable online results are inseparable.

5. Trick Question: #1
speed and flexibility
HOW DOES A massive firm with
cost-per-hour editing suites and out-
sourced production make a cost
efficient web video in less than a
day?
THEY DON’T.
If the morning paper gives you an
idea, StP can deliver the video within
24 HOURS.

6. Trick Question: #2
creativity
REMEMBER THAT HILARIOUS political ad that your
friend sent you and you sent to your whole email list?
NO, YOU DON’T.
That never happens. The best digital content does
not come from a marketing machine. It comes from a
funny person, an inspiring idea or a really cool
animator.
That’s why these people are the StP talent network.

7. Trick Question: #3
results
Where would Singin’ In The Rain be
without MGM?
Dead in the rain. Great content is slim to
nothing without a great distribution plan to
match.
The best digital distribution plan is one that
leverages a diversity of relationships,
personal networks and employs targeted
advertising.

8. case study: ohio senatorial campaign 2010
“The Shirt Off Their Backs”
• In 2010 StP created a web viral
campaign targeting Rob Portman.
• It took 2 days to go from concept to
execution to being featured on MSNBC.
• The video got 60,000 views in 3 days.
60,000

9. Case Study: Sarah Doesn’t Speak for Me
All time highest viewed EMILY's List video. 125,00 views
Millions of impressions in earned media. ...in two days

10. Case Study: Sarah Doesn’t Speak for Me
MAD SUCCESS!
Creative Concept + Leveraging StP’s + Targeted Ad Buy =
Influencer Network

11. StP is led by Founder and CEO
amy rubin
AMY’S EXPERIENCE in filmmaking Amy’s work has been featured in
spans from documentary and local and national media outlets,
political to entertainment. Working including Countdown with Keith
in politics, Amy has led video and Olbermann, The Rachel Maddow
online communications efforts for Show, The New York Times, The
Presidential, Senate and advocacy L.A. Times and the NPR’s All
campaigns. Things Considered.

12. Robert Green has worked as an executive in the Production Partner It cost 3 million US and made 17 million at the
television, movie and internet content business
robert green US box office and has subsequently sold over 3
for over 15 years. His first job was with million DVDs. Green balances his TV and film
Chesler/Perlmutter Productions, where Green production with his work at Another Green World
worked on HBO made-fors and cable shows while the market Productions, a full service production company that produces
for such material was still emerging. Green then moved into an enormous volume of online content. To date AGW has
film development and production, beginning at Red Wagon produced over 30 episodes of content for Fox Digital, Fox
Productions, where he worked on all aspects of STUART Mobile and several other clients. AGW has worked with such
LITTLE, GLADIATOR, and HOLLOW MAN. talents as Sara Rue, Josh Gadd, and The Whitest Kids You
Know and has worked with youtube stars like Matt Koval.
After working for so many others, Green branched out onto his
own venture, partnering up with internet financier and software
developer Paul Fiore to found and fund Media Ventures
Pictures, housed and co-owned by Hans Zimmer and Jay
Rifkin. While there, Green produced “Waiting”, starring Ryan
Reynolds and Luis Guzman.

13. The stp team
THE STP TEAM is constantly growing.
Our network of writers, publicists,
social media dorks, musicians,
filmmakers, and artists are recruited
and assigned based on their specific
strengths.
StP has talent for every message.

14. who you are
YOU ARE A COMPANY, campaign or organization trying to
adapt to a new generation of activists and consumers. The
old way of doing things is not working anymore. People are
tired of opening your emails, they’re trigger happy with the
TiVo, fast-forwarding through your ads and they want
everything for free!
You know you need to figure out that Twitter or do
something online but what do you do and how do
you make sure you get a return for your investment?

15. how we can help
Creative Juices: Every time, on time, and on budget
CONTENT IS AND ALWAYS WILL BE the queen:
StP develops and produces the content that you
need to succeed. From silly shorts to longer-form
documentaries, StP has the talent, capacity and
creativity to produce the content that gets you
where you want to be.

16. how we can help
Measure your junk: We don’t just say it, we prove it
ANALYTICS AND TARGETING: StP
provides a comprehensive digital audit and
develops a custom plan for distribution.
Based on this research, StP leverages in-
house networks and targeting capacity to
get your message in front of the right (and
left) eyeballs and then we’ll even tell you
what worked and what didn’t with real-time
analytics.

17. how we can help
Lovers, not fighters: Unparalleled network of talent
from creatives to strategists
StP BRINGS PEOPLE TOGETHER: StP has a
smorgasbord of key talent -- the squares (DC
messaging people), the creatives (Hollywood
types) and influencers (geeks from Silicon valley
to gossipers from NYC). This unparalleled,
custom-made team will ensure that your content
gets to the right people in a measurable and
impactful way.

18. how we can help:
a la carte
VIDEO STRATEGY
Standard: Celebrity Engagement & Partnership
Rapid Response Custom Engagement & Branded Video Player
Testimonials Real Time Comprehensive Analytics
Highlight Reels One-time Social Media Audit
Organizing/House Party DVDs In-House Social Media and Blogger Network
Events Distribution
Candidate/Cause Intros Social bookmarking promotion
CPA/CPC Paid Media and SEM
Less Standard:
Animation/Motion Graphic Strategic Media Distribution Partnerships
Fun with comics and green screens Search Engine Optimization
Scripted narratives, short-form sketch Microsite Development and Creative
CUSTOM WORKSHOPS
Executive Briefing: 45 minutes
Nuts and Bolts: 1.5 hours
Kit and Caboodle: 3 hours

19. Amy Rubin - CEO
amy@strategicproductionsllc.com
703.407.4746
Robert Green - PRODUCTION
robert@ strategicproductionsllc.com
310.804.1812

20. Custom Video Player Example

21. Custom Video Player Example

22. Custom Video Player Example