A lot of entrepreneurs believe their performance struggles stem from “shiny object” syndrome. Getting distracted by the latest, greatest, newest, sweetest, whiz-bangiest whatever-it-is. But did you ever think a “shiny object” could actually be good for your business? You know what… they actually can! You just need to make sure of a few things first… http://www.strategicprofits.com

1. 11 Questions You Need To Answer To
Know If A “Shiny Object” Is Right For
You!
By Rich Schefren

2. 11 Questions You Need To Answer To
Know If A “Shiny Object” Is Right For
You!
A lot of entrepreneurs believe their performance struggles stem
from “shiny object” syndrome. Getting distracted by the latest,
greatest, newest, sweetest, whiz-bangiest whatever-it-is. But did
you ever think a “shiny object” could actually be good for your
business?

3. 11 Questions You Need To Answer To
Know If A “Shiny Object” Is Right For
You!
You know what… they actually can!

4. 11 Questions You Need To Answer To
Know If A “Shiny Object” Is Right For
You!
You just need to make sure of a few things first…

5. 1. Is it a PROVEN shiny object?
(I'm not talking about testimonials in the sales copy.) Ask yourself:

6. 1. Is it a PROVEN shiny object?
“Has it worked for others with business goals similar to mine?”
“Do I know anyone personally who has used it with success?”
“Have any of the big players in my market implemented and used it
successfully?”
You have to say
“yes” to this question before you answer any of the others.

7. 2. Does it make sense within the frame
of my current business vision – with
what I hope to achieve for myself and
my customers?

8. 3. What are the associated tradeoffs?
What are the costs I will incur relative
to the payoff I can expect?

9. 4. Will it enhance my present process
of achieving my goals? Or will it
unnecessarily complicate things?

10. 5. Will it actually simplify my work
toward my goals, or does it simply add
to my workload?

11. 6. Will it require any arbitrary change in
direction from my essential steps?

12. 7. Will it demand excessive resources
to implement?

13. 8. How much time will it take away
from my current processes? How
much time might it save?

14. 9. Can I easily implement it across my
entire organization? Or will it take
excessive time and effort?

15. 10. Will it send a confusing message
to my team and or my customers?

16. 11. Can I explain all of what it will do
for me within the framework of my
current vision on the back of a cocktail
napkin?
(If its benefits are not clear and in focus, forget it.)