Why you should include mobile marketing and mobile web in your marketing strategy, and an in depth look at China’s mobile market. Presented by Straydog Marketing + Design

1. Mobile Marketing
Why you should include mobile in your marketing strategy,
and an in depth look at China’s mobile market.
Presented by Straydog Marketing + Design

2. The effectiveness of traditional media is spiralling...

3. Todays’ consumers want answers now.

4. How do we change this?

5. Enable two-way conversations with consumers.

6. SMS + Mobile Web
Provides the medium for information + dialogue.

7. Mobile Marketing + SMS allow for
“Conversational Advertising”

8. International Opportunity - INTERNET
Other
Spain 75m
U.S 29m
240m France
45m
Target Regions Japan China
668m 99m 420m
Internet users in millions, Whole Internet users in millions

9. International Opportunity - MOBILE
Potential mobile audience for 5 countries is 3x the
size of the current US mobile web-enabled user base.
Spain
8.8m
Korea France
15m 8.7m
Japan
69m
US China
85.5m 300m
Mobile Internet users in millions

10. Global mobile data has tripled in the last year.

11. Half a billion people accessed mobile internet worldwide in 2009.

12. In China alone, mobile Internet access is
expected to rise from today’s 300 million people to
800 million people in the next 3-5 years.

13. CHINA TECHNOGRAPHICS
Chinese citizens are hungry for content, especially given the sub-optimal quality of TV programming
60% Internet users under the age of 29 make up 60% of total users accessing the
internet.
3.6 China’s young adult demographic spent 3.6 hours/day online in 2009. All of US averages 2.3
hours/day.
1B China spends 1 billion hours online per day. This is 2x that of the US and will grow to 2b by 2015.
75% Of those online, 75% are streaming video content.

14. CHINA MOBILE DEVICES
“Android will leapfrog Apple's operating system, iOS, by 2012 to become the
world's second-most-popular mobile operating system behind Nokia-supported Symbian” – Gartner
Other
8%
Symbian, iOS, Android
92%
Smartphone Marketshare Worldwide
-Admob, Feb 2010

15. MOBILE A NECESSITY
With lower access to computers and unsatisfactory broadband connections,
Chinese prefer to use their mobile phones to stay connected.

16. MOBILE A NECESSITY
This is not only a necessity, it’s a choice and it’s making its way across the globe.

17. The future is here, and it’s mobile.