1.
MOBILIZE YOUR MARKETING

2.
GROWTH OF MOBILE DEVICES 2.5X THAT OF PC’S
TRADITIONAL VS. NEW MEDIA

3.
GROWTH OF MOBILE DEVICES 2.5X THAT OF PC’S
THE EFFECTIVENESS OF TRADITIONAL MEDIA IS SPIRALLING
We are seeing major newspapers shutting down, not because people aren’t reading
them, but because the newspapers can’t sell enough advertising space. Direct Mail
no longer has the effect it once did for selling real estate..the consumer has changed.
HOW DO WE CHANGE THIS?
We know that new homes purchases begin online, so why is it that we should be
surprised at the dismal response to traditional offline mediums? Offline mediums
can be very powerful support channels, but are best used to direct traffic online.
TODAY CONSUMERS WANT ANSWERS NOW!
In our hyper-connected world people respond to emails and texts all day
long. They use their mobile devices for instant and relevant information.
PEOPLE DO NOT WANT TO BE SOLD.
Hype and in-your-face campaigns sour the consumers willingness to believe.
The proliferation of media options has fragmented what audiences are left, and makes
it hard to blanket a target market with any specific sales message.
Engage buyers by giving them easy access to your information.
SMS + Mobile Web provides that medium for information and
dialogue.
TRADITIONAL VS. NEW MEDIA

4.
GROWTH OF MOBILE DEVICES 2.5X THAT OF PC’S
CONVERSATIONAL ADVERTISING

5.
GROWTH OF MOBILE DEVICES 2.5X THAT OF PC’S
MOBILE MARKETING & SMS allow for “Conversational Advertising”
Conversational Advertising is the agreed messaging-based communication between the
consumer and a brand to deliver benefits to the consumer. It capitalizes on the opted-in
database developed by the brand through SMS to establish an ongoing relationship with the
consumer. Not only does messaging have unprecedented reach, it has unassailable
effectiveness.
• MOBILE PENETRATION IS NEARLY 100% IN CANADA
• MOBILE & SMS - IMMEDIATE AND HEAVILY ACCEPTED BY CONSUMERS
• ABOUT 90% OF TEXT MESSAGES ARE READ WITHIN 3 MINUTES OF DELIVERY
IN CANADA: Canadians send over 100 Million text messages EVERY DAY!
IN THE USA: Some 300 million users send over 4 billion texts a day – an average
of 13.3. The youth market alone sends around 3,000 texts per month. What does this
mean...SMS is a widely accepted and growing form of communication
WITH MOBILE:
• Build Awareness
• Enable two-way conversations with your target market
• Drive Transactions
CONVERSATIONAL ADVERTISING

6.
SMS MOBILE WEB APPS
70% 34% APPS/HANDSET
WINDOWS: 14
OR MORE OF US MOBILE USERS
ACCESS THE
PALM: 14
ANDROID: 22
PEOPLE AGES 18-54
USE TEXT MESSAGING WEB iPHONE: 37
TRIPLE DIGIT GROWTH
RATE IN USAGE
(Pew Research Center) (Quantcast) (eMarketer) (Nielson)
MOBILE USAGE

7.
MOBILE TIES YOUR DAY TOGETHER
From the time you wake up in the morning to the time
you go to sleep, your mobile device is always with you.
“You’re constantly accessing different media throughout the day
and your mobile is the one device that ties them all together.”

8.
CONSUMERS USE THEIR MOBILE DEVICE TO
SAVE OR KILL
TIME TIME
• DOES YOUR MARKETING STRATEGY ADDRESS THIS?
APP ENGAGEMENT

9.
USE MOBILE WEB TO DRIVE TRANSACTIONS & INCREASE LOYALTY
MOBILE WEB

10.
USE MOBILE WEB TO DRIVE TRANSACTIONS & INCREASE LOYALTY
• INSTANT ACCESS
Gives your buyer the ability to access your
information when and where the thought
strikes them.
• EASY AS 1,2,3
Ready access to information
Location-awareness
Flexibility & convenience
• PROVIDE VAST CONNECTIVITY
One-third of humankind currently has
access to the Internet through a mobile
device. This number is twice as many as
the number of Internet-connected
personal computers (PCs).
• USE THE TECHNOLOGY
Take advantage of mobile device capabilities
such as clicking on a phone number to call it
or add it to the device address book.
MOBILE WEB

11.
USE MOBILE SMS TO DRIVE TRANSACTIONS & INCREASE LOYALTY
MOBILE SMS

12.
USE MOBILE SMS TO DRIVE TRANSACTIONS & INCREASE LOYALTY
• MEASURABLE MARKETING
Extends and connects your marketing
campaigns, making them measureable.
• QUANTIFIABLE MARKETING RESULTS
Through the tracking of downloads, page
visits and customer opt-ins.
• INCREDIBLE WOW FACTOR!
Many people have never experienced mobile
marketing firsthand, which allows even the
smallest brand to make its mark as a pioneer.
• AFFORDABLE
No matter what the size of your marketing
budget, mobile marketing will help to stretch
your dollar further by maximizing the number of
impressions you’re able to make.
• REACH
The ability to reach buyers in innovative
and interactive ways.
MOBILE SMS

13.
MOBILE MARKETING FOR REAL ESTATE
MOBILE FOR REALTORS

14.
MOBILE MARKETING FOR REAL ESTATE
• INFORMATION ON THE SPOT
The mobile user (buyer) simply texts the property ID to a
short code while standing in front of the property or while viewing such
things as a print ad. Within seconds, they receive the listing details on
their phone and have the opportunity to request a call from you, click-
to-call you, choose to receive follow-up via email or whatever Call to
Action you design.
• BUILD A GROWING HUB
Build a growing HUB, around which an ongoing, relevant
and valuable exchange of information is conducted. An SMS strategy
develops HIGHLY engaged buyers that are FANS of your product.
• SAVE VALUABLE TIME + PREQUALIFY PROSPECTS
Distributing property information via text messaging first rather than
fielding phone calls and emails. The very ACT of engagement with
your SMS campaign indicates a valued and interested client.
MOBILE FOR REALTORS

15.
STRATEGY + TACTICS FOR REAL ESTATE
MOBILE STRATEGY + TACTICS

16.
STRATEGY + TACTICS FOR REAL ESTATE
WHAT DO YOU WANT TO ACHIEVE?
• Build your Brand Awareness?
• Improve and enhance your product and
Brand offerings to your clients?
• Improve overall Marketing ROI?
• Build your client base & gain more listings?
• Communicate easier and more effectively with prospective
buyers and existing clients?
• Be more productive?
A MOBILE STRATEGY ALLOWS YOU TO DO ALL OF THIS!
KEY CONCEPTS
• The goal is not a great mobile campaign, but a great
marketing plan leveraging mobile.
• Communicate and include your Mobile Marketing + SMS
strategy in everything you do:
> Rider on street sign
> Widget on your online site, in your e-newsletters
> In all print: newspaper, flyers, brochures, biz cards
> Leverage on Social Media: Twitter, Facebook, Linkedin
MOBILE STRATEGY + TACTICS

17.
MOBILE PACKAGE FEATURES FOR REALTORS

18.
MOBILE PACKAGE FEATURES FOR REALTORS
MOBILE WEB + SMS MESSAGING
Instantly link the mobile buyer to your mobile site where they can:
View all your listings
Request a viewing
Email or call your
Subscribe to your Mobile updates
DATABASE + ANALYTICS
Create, manage and build an extensive opt-in database of mobile
subscribers that can be segmented by demographic and continually
optimized to meet marketing objectives.
ALERTS + MESSAGING
Push timely and relevant information, such as new listings, price drops,
industry news, out to your subscriber base. Also use Geolocation to target
consumers entering a specific neighbourhood, city or district.
INSTANT COMMUNICATION
90% of all text messages are read within 3 minutes of delivery!
OPTIMIZED FOR REAL ESTATE
A “Mobile” version of your online site. Formatted for ALL smartphones
(iPhone, Blackberry, Android etc). Auto-updated to reflect changes/updates
as per your MLS/online site.

19.
THANK-YOU!
Rob Barnett Managing Director
—
604-913-7936 | 604-764-1881