Marketing and communications campaigns by Context Creative, Toronto with a focus on the energy market.

1. Real Goals
Measurable Results
Effective Communications
and Design
CONTEXT CREATIVE ANDY STROTE LIONEL GADOURY RGD
317 Adelaide Street West, Suite 800 Principal, Principal,
Toronto, Ontario, Canada Director of Strategic Services Director of Creative Services
M5V 1P9 astrote@contextcreative.com lgadoury@contextcreative.com
Tel. 416.972.1439 www.contextcreative.com

2. Beyond Beautiful
What can the right plan, design and
implementation help you achieve?
...Invite engagement with customers, stakeholders and the public
...Increase involvement and commitment
...Change hearts and minds to drive new actions
...Fight commoditization – become the brand of choice
...Create a virtuous circle of feedback and insight

3. Sample Following pages are samples of our projects. Working for a diverse range
Portfolio
of clients ensures a broad understanding of emerging trends, marketing
principles and best practices.

4. Toronto Hydro Website Context Creative Response Campaign Results Shown Here
The previous generation of Toronto Hydro websites had grown tired and — The site was designed to let Toronto Hydro incorporate important Compelling messages and easier navigation increase customer — torontohydro.com homepage
were in need of a significant rework. Our challenge was to create friendly, programs on top level pages satisfaction. More customers now use the Web to register for
useful customer and corporate sites based on solid strategies, built on — Clean design and navigation encouraged customer use programs and promotions.
clear architecture and delivering intuitive navigation. The goal was to — We integrated back-end functionality including access to customer
Client Objectives / Challenge make it easy to incorporate more transactions
create self-service sites to
Context Creativeto supply meter readings, registration for various
accounts, log-in
Response Campaign Results
The previous generation of the Web. Hydro websites had grown tired and
and interactions onto Toronto • incentive programs.
The site was designed to let Toronto Hydro incorporate important Compelling messages and easier navigation increase customer
— Deliver sites on high-performance Content Management System to
were in need of a significant rework. Our challenge was to create friendly, programs on top level pages satisfaction. More customers now use the Web to register for programs
allow marketing staff to control content across the sites.
useful customer and corporate sites based on solid strategies, built on • Clean design and navigation encouraged customer use and promotions.
— Integrate email campaigns to a number of defined audiences.
clear architecture and delivering intuitive navigation. The goal was to • We integrated back-end functionality including access to customer
create self-service sites to make it easy to incorporate more transactions accounts, log-in to supply meter readings, registration for various
and interactions onto the Web. incentive programs.

5. Context Creative // Toronto Hydro // The Power to Power T.O. media campaign
Toronto Hydro – The Power to Power T.O. Project Scope
Scope: Results:
Results Shown Here:
Here
Toronto Hydro is engaged in number of critical projects that will
Toronto Hydro is engaged in a a number of critical projects that will — Newspaper ads in numerous dailies and neighbourhood papers This is Phase 1 of a multi-phase campaign to increase awareness — Newspaper ads for daily and local newspapers
upgrade the levels of service and reliability toto the city. Phaseof of
the levels of service and reliability the city. Phase 1 1 — Transit shelters in the downtown core of Toronto Hydro’s services — Transit shelters
— Transit shelters
this campaign introduced the programs to ensure that the public
campaign introduced the programs to ensure that the public — Animated TTC shows for on-platform advertising
understood the importance of Toronto Hydro’s work the growth
understood the importance of Toronto Hydro’s work inin the growth — Web content for corporate site
and prosperity of the city.
prosperity of the city. — Helicopter photo shoot of the city

7. contextcreative.com // Toronto Hydro // Summer Challenge
Toronto Hydro ––Summer Challenge for Business
Toronto Hydro Summer Challenge for Business Project Scope:
Project Scope Result
Results Shown Here:
Shown Here
Toronto Hydro–Electric System wanted to encourage business owners
Toronto Hydro–Electric System wanted to encourage business owners — An 8-page insert for newspapers and magazines
— An 8-page insert for newspapers and magazines Research showed the campaign delivered over 4545 million
Research showed the campaign delivered over million impressions — Direct Mail Insert
Direct Mail Insert
to use less electricity over the critical summer months. This meant
to use less electricity over the critical summer months. This meant — A series of post cards featuring Toronto business owners
—A series of post cards featuring Toronto business owners impressions over two summer months70% awareness70%
over two summer months and had over and had over among its
— Pixel Board Campaign
Pixel Board Campaign
providing aafinancial incentive to cut down the use of air conditioning.
providing financial incentive to cut down the use of air conditioning. — Radio commercials with original music
— Radio commercials with original music awareness among its target exceeded their goals for electricity savings
target market Toronto Hydro market Toronto Hydro exceeded
— Animated pixel board commercials their the summer.
over goals for electricity savings over the summer. — Teaser Post Cards && Direct Mail Envelope
Context Creative put Toronto business owners front and centre. We
Context Creative put Toronto business owners front and centre. We — Animated pixel board commercials Teaser Post Cards Direct Mail Envelope
photographed about 30 owners in their locations across town. We utilized
photographed about 30 owners in their locations across town. We — In-elevator and and elevator advertising
—In-elevator and elevator wrap wrap advertising
utilized their pridebusiness and their willingness to helpto help to — A mini-Web site integrated with the main Toronto Hydro site
their pride in the in the business and their willingness to generate — A mini-Web site integrated with the main Toronto Hydro site
generate excitement and buy-in from their peers. This campaign speaks
excitement and buy-in from their peers. This campaign speaks
specifically to Toronto in an emotionally involving way and provokes action.
specifically to Toronto in an emotionally involving way and provokes action.

8. contextcreative.com // Toronto Hydro // Summer Challenge
Toronto Hydro – Summer Challenge for Business
Toronto Hydro – Summer Challenge for Business Project Scope:
Project Scope Result
Results Shown Here:
Shown Here
Toronto Hydro–Electric System wanted toto encourage business owners
Toronto Hydro–Electric System wanted encourage business owners to — An 8-page insert for newspapers and magazines
— An 8-page insert for newspapers and magazines Research showed the campaign had over 70% awareness among its
Research showed the campaign had over 70% awareness among — Customer Web Site
Customer Web Site
use less electricity overover critical summer months. This meant provid-
to use less electricity the the critical summer months. This meant — A series of post cards featuring Toronto business owners
— A series of post cards featuring Toronto business owners its target market, and Toronto Hydro exceededgoals for electricity
target market, and Toronto Hydro exceeded their their goals for
providing a financial incentive to cut down the use of air conditioning. — Bill explanation and efficiency tips pages
Bill explanation and efficiency tips pages
ing a financial incentive to cut down the use of air conditioning. Context — Radio commercials with original music
— Radio commercials with original music savings over the summer.
electricity savings over the summer.
Creative put Toronto business owners front and centre.and centre. We — Animated pixel board commercials — Internal communications services brochure
Context Creative put Toronto business owners front We photographed — Animated pixel board commercials Internal communications services brochure
about 30 owners in their owners inacross town. Weacross town. We utilized
photographed about 30 locations their locations utilized their pride in — In-elevator and elevator wrapwrap advertising
— In-elevator and and elevator advertising
the business and their willingness to help to generatehelp to generate — A mini-Web site integrated with the main Toronto Hydro site
their pride in the business and their willingness to excitement and — A mini-Web site integrated with the main Toronto Hydro site
buy-in from theirbuy-in fromcampaign speaks specificallyspeaks
excitement and peers. This their peers. This campaign to Toronto in an
emotionally to Toronto in an emotionallyaction. way and provokes action.
specifically involving way and provokes involving

9. Toronto Hydro peaksaver Campaign Results Shown Here
Toronto Hydro’s peaksaver program helps lower the peak demand for the peaksaver device. The bigger challenge is catch the attention of the Since the peaksaver devices must be installed on location by — Direct Mail
power in the city. Under this program, a device controls residential customer long enough to encourage them to enroll. work crews, scheduling is a key consideration. Our goal is to
— peaksaver Website
air conditioners to cycle down their power supplies at critical times to keep the pipeline full, but at such a rate that waiting times
reduce electricity demand. In addition to English, this campaign was also produced in Chinese for are reasonable, given that incentives aren’t delivered until
select neighbourhoods. installation takes place. For the past two years, we have
The challenge is to enroll enough new customers through a direct mail consistently kept the installers busy. Today, there are over
and web campaign so that the installation team has a steady stream of 50,000 peaksaver installations in Toronto.
installations. Toronto Hydro offers them a onetime incentive to install

11. Toronto Hdyro PowerShift Results Shown Here
Toronto Hydro’s PowerShift program is built on top of the peaksaver Currently, with limited promotion and exposure, over X,XXX have — PowerShift direct mail
program. If you already have a peaksaver device that cycles down your air signed up for PowerShift.
— PowerShift letter
conditioner during peak times, you could choose to move to PowerShift
which does the same any time the temperature hits 27°C or more. The — Website
catch? There’s no incentive, other than the satisfaction of knowing you’re
doing the right thing and helping the environment.
The goal was to appeal to the 60,000 existing peaksaver customers through
direct mail and a letter, and encourage them to go to the website to sign up.

12. Toronto Hdyro – Flat Rate Water Heating Results Shown Here
Due to changes in regulations, Toronto Hydro was obliged to inform its Rather than simply a notice, the direct mail piece also outlined the Toronto Hydro had quick and comprehensive response to the offer. — Flat Rate Water Heating direct mail and letter
customers that flat rates for electricity for water heating was coming to benefits of paying for electricity used, with tips on conservation.
an end and that soon all electricity for water heating would be charged
on a metered basis. The challenge here is that an electrician would
have to visit the property to connect the water heater to the breaker
panel. To offset the expense and to encourage quick response, Toronto
Hydro was offering $100 per tank converted.

13. contextcreative.com // Hydro One Networks // Employee Calendar
Hydro One Networks – Employee Calendar Project Scope: Results: Shown Here:
Hydro One Networks – Employee Calendar Project Scope Results Shown Here
Hydro One wanted a calendar to promote the diversity of its employees. — Interpretive concept, design and illustration The Diversity is Our Strength theme, quality of photography and Outside front cover with theme pattern
Hydro One wanted a calendar to promote the diversity of its employees. — Interpretive concept, design and illustration The Diversity is Our Strength theme, quality of photography and — Outside front cover with theme pattern
The challenge was to create a visually appealing and engaging calen- — Forged unique partnership with PhotoSensitive photographers innovative, yet true to standards, design approach resulted in an
The challenge was to create a visually appealing and engaging calendar — Forged unique partnership with PhotoSensitive photographers innovative, yet true to standards, design approach resulted in an 2 sample inside spreads from the calendar
dar that employees would want to display within their workspace and — Facilitated photo usage rights in return for charitable donation award-winning communications piece that engaged employees — 2 sample inside spreads from the calendar
that employees would want to display within their workspace and — Facilitated photo usage rights in return for charitable donation award-winning communications piece that engaged employees
actually use. — Copywriting and project management through production and surpassed corporate expectations.
actually use. — Copywriting and project management through production and surpassed corporate expectations.

14. contextcreative.com // Hydro One Networks // Branding and Presentation
Hydro One Networks
Hydro One Networks Project Scope:
Project Scope Shown Here:
Shown Here
With the opening of Ontario’s electricity market, the role of Hydro
With the opening of Ontario’s electricity market, the role of Hydro — A branding system including aacustom colour palette,
— A branding system including custom colour palette, A double-pocket presentation folder
— A double-pocket presentation folder
One Networks has expanded. HON’s first responsibility is as asdistribu-
One Networks has expanded. HON’s first responsibility is a a dis- type standards and graphic elements for Wholesale customers
type standards and graphic elements for Wholesale customers Sample pages from 20 page brochure
— Sample pages from 20 page brochure
tributor deliveringand reliable electricity to companies across across
tor delivering safe safe and reliable electricity to companies — A double-pocket presentation folder to accommodate the 20 page
— A double-pocket presentation folder to accommodate the 20 page
its province-wide network of transmission and distribution lines,
its province-wide network of transmission and distribution lines, brochure, 16 page FAQ guide and inserts
brochure, 16 page FAQ guide and inserts FAQ guide
— FAQ guide
stations and equipment.
stations and equipment. — A series of product inserts
— A series of product inserts A series of product inserts
— A series of product inserts
— A corporate PowerPoint presentation with design templates for
— A corporate PowerPoint presentation with design templates for
HON’s relationship with their major Wholesale customers has been
HON’s relationship with their major Wholesale customers has been customization
customization PowerPoint presentation
— PowerPoint presentation
radically altered. To help communicate those changes, we developed
radically altered. To help communicate those changes, we developed
a comprehensive communications kit and an accompanying
a comprehensive communications kit and an accompanying
PowerPoint presentation.
PowerPoint presentation.

15. contextcreative.com // Hydro One Networks // Power Saver Brochures
Hydro One Networks – Power Saver Brochures
Hydro One Networks – Power Saver Brochures Project Scope:
Project Scope Results:
Results Shown Here:
Shown Here
Energy conservation is increasingly important to Hydro One Networks,
Energy conservation is increasingly important to Hydro One Networks, — Design, writing and graphics for a series of 10 brochures
— Design, writing and graphics for a series of 10 brochures The Power Saver brochure series provides useful and practical
The Power Saver brochure series provides useful and practical The 10 brochures from the Power Saver Series
— The 10 brochures from the Power Saver Series
its customers, and the Government of Ontario. To help residents use
its customers, and the Government of Ontario. To help residents use — French and English versions
— French and English versions information to residential customers on how they can make their
information to residential customers on how they can make their 3 sample inside spreads from the brochures
— 3 sample inside spreads from the brochures
electricity wisely, we created a series of 10 brochures. Each brochure
electricity wisely, we created a series of 10 brochures. Each brochure — A library of custom photography and illustrations
— A library of custom photography and illustrations homes more energy efficient, and thereby control their costs.
homes more energy efficient, and thereby control their costs.
pertains to one area of the home. Custom photography, illustrations,
pertains to one area of the home. Custom photography, illustrations, — Web graphics and online text adaptation
— Web graphics and online text adaptation Despite a series of rate increases, these brochures have helped to
Despite a series of rate increases, these brochures have helpedto
charts and graphics, combined with concise tips and easy to reference
charts and graphics, combined with concise tips and easy to reference keep customer satisfaction high.
keep customer satisfaction high.
text, ensure customers have the information they need to manage their
text, ensure customers have the information they need to manage their
bill and reduce the amount of electricity they need.
bill and reduce the amount of electricity they need.

16. contextcreative.com // Hydro One networks website // Website design
Hydro One Networks
Hydro One Networks Project Scope:
Project Scope Results:
Results Shown Here:
Shown Here
Hydro One Networks (HON), a successor of Ontario Hydro, owns
Hydro One Networks (HON), a successor of Ontario Hydro, owns — An encompassing strategy that addressed the numerous changes
— An encompassing strategy that addressed the numerous changes “At over $20 per in-bound call, being pro-active with communica-
“At over $20 per in-bound call, being pro-active with www.hydroonenetworks.com home page
— www.hydroonenetworks.com home page
Ontario’s transmission and distribution system and transmits power
Ontario’s transmission and distribution system and transmits power in the marketplace
in the marketplace communications key to keeping our keeping our 1 million+
tions is not only is not only key to 1 million+ customers informed On-line meter calculator
— On-line meter calculator
to customers. They also provide services such as meter reading,
to customers. They also provide services such as meter reading, — Co-ordinated messaging for printed bill inserts
— Co-ordinated messaging for printed bill inserts customers informed and satisfied, it is also costs.” to
and satisfied, it is also critical to managing critical
emergency response, and billing.
emergency response, and billing. — Numerous feedback mechanisms to measure customer satisfaction
— Numerous feedback mechanisms to measure customer satisfaction managing costs. On-line appliance calculator
— On-line appliance calculator
— Content including copy and graphics for all Web pages “Focus groups and detailed reporting confirm – delivering the
Given the changes in Ontario’s energy sector, it is important for — Content including copy and graphics for all Web pages “Focus groups and detailed reporting confirm – delivering the
Given the changes in Ontario’s energy sector, it is important for HON — Content management tools for frequent updates right message at the right moment in the right media is simply good
HON to communicate its mandate to million customers and deliver — Content management tools for frequent updates
to communicate its mandate to over 1over 1 million customers and — Programming for calculators, polls, search engine optimization
right message at the right moment in the right media is simply
business.”
deliver the quality of that is that is expected by the regulator. For — Programming for calculators, polls, search engine optimization
the quality of service serviceexpected by the regulator. For HON, we — A style guide which addresses all graphic and programming issues
good business.”
HON, we developed a comprehensive Web site that with their Self — A style guide which addresses all graphic and programming issues
developed a comprehensive Web site that integratesintegrates with Help
their and Help tools and the Customer Communications Centre.
tools Self the Customer Communications Centre.

17. contextcreative.com // Hydro One networks website // Website design
Ontario Power Generation– Educational Web Site
Ontario Power Generation– Educational Web Site Project Scope:
Project Scope Shown Here:
Shown Here
Ontario Power Generation is Ontario’s main electricity producer,
Ontario Power Generation is Ontario's main electricity producer, — A vivid educational site with 50+ pages of layered content containing
— A vivid educational site with 50+ pages of layered content containing Main landing page
— Main landing page
employingthousands ofof people across the province in diverse,
employing thousands people across the province in diverse, four separate streams for teachers, elementary students, high
four separate streams for teachers, elementary students, high school High school educational stream
— High school educational stream
challenging careers. OPG wanted an educational Web site that would
challenging careers. OPG wanted an educational Web site that would school students and corporate information. Included all copywriting
students and corporate information. Included all copywriting and
be a primary resource for teachers and students in in both elementary
be a primary resource for teachers and students both elementary and editing of supplied content
editing of supplied content OPG corporate page
— OPG corporate page
and high school. The new site’s secondary purpose would be be impart
and high school. The new site's secondary purpose would to to impart — Extensive photo library for use in student projects
— Extensive photo library for use in student projects
a positive impression ofof OPG, laying the groundworkfuture
a positive impression OPG, laying the groundwork for for future — Flash and HTML programming throughout
— Flash and HTML programming throughout
recruitment. Context Creative designed and built a site that targeted
recruitment. Context Creative designed and built a site that targeted —‘Branding’ of different features in the site with memorable illustrations
—‘Branding’ of different features in the site with memorable illustrations
students in grades 55to 12, their teachers and their parents.
students in grades to 12, their teachers and their parents.

18. contextcreative.com // Ontario Power Generation // Brand Design & Design Standards
Ontario Power Generation – Employee Communications Brand Design
Ontario Power Generation – Employee Communications Brand Design Project Scope:
Project Scope Results:
Results Shown Here:
Shown Here
OPG seeks to find ways to reduce the costs of creating communications
OPG seeks to find ways to reduce the costs of creating communications — Graphic standards, typographic specifications, and page grids
— Graphic standards, typographic specifications, Employee communications materials are now instantly recognizable;
Employee communications materials are now instantly Graphic standards, typographic specifications, and page grids
— Graphic standards, typographic specifications, and page grids
for Human Resources. At the same time, OPG must speak to managers
for Human Resources. At the same time, OPG must speak to managers — Library of grids and illustrations
and page icons the design system, standards and templates provide continuity
recognizable; the design system, standards and templates Library of icons and illustrations
— Library of icons and illustrations
and employees in aa very clear and compelling way. Context designed
and employees in very clear and compelling way. Context designed — Poster templates and campaign series
— Library of icons and illustrations and creative flexibility, creativetime and money while raising the
provide continuity and saving flexibility, saving time and
and implemented aa new brand approach, delivering well thought out
and implemented new brand approach, delivering well thought out — Brochure templates campaign series
— Poster templates and benchmark for quality. benchmark for quality.
money while raising the Sample Family Day poster
— Sample Family Day poster
and functional media templates. This approach conserves time and
and functional media templates. This approach conserves time and — Web page templates
— Brochure templates Sample employee health benefits plan brochure
— Sample employee health benefits plan brochure
energy for in-house and contract designers. TheThe design, imagery,
energy for in-house and contract designers. design, imagery, — Newsletter
— Web page templates
attitudeand messages all reinforce thethe OPG brand and build on the
attitude and messages all reinforce OPG brand and build on the — Newsletter
"One Company, One Voice” theme.
“One Company, One Voice" theme.

19. contextcreative.com // Ontario Power Generation // Employee Wellness Kit and Inserts
Ontario Power Generation – Employee Wellness Kit
Ontario Power Generation – Employee Wellness Kit Project Scope:
Project Scope Results:
Results Shown Here:
Shown Here
OPG encourages and supports its employees inin personal wellness
OPG encourages and supports its employees personal wellness — Creative concept, design, complete to production
— Creative concept, design, complete to production Besides being conducive to creative solutions, working within the
Besides being conducive to creative solutions, working within the Front cover of 9x12 pocket folder
— Front cover of 9x12 pocket folder
objectives. Having healthy, productive and motivated employees
objectives. Having healthy, productive and motivated employees — Pocket folder to hold brochures and inserts
— Pocket folder to hold brochures and inserts established Employee Communications Style Guidelines saves time
established Employee Communications Style Guidelines saves Inside spread of folder with vertical and horizontal pockets
— Inside spread of folder with vertical and horizontal pockets
benefits every one in the workplace.
benefits every one in the workplace. — Series of 55nested brochures
— Series of nested brochures and costs,costs, focusing creative efforts on the content as opposed
time and focusing creative efforts on the content as opposed to
— Wellness icon
— Wellness icon ‘redeveloping thethe wheel’ every time a new initiative is launched.
to ‘redeveloping wheel’ every time a new initiative is launched. Wellness identity module and icon
— Wellness identity module and icon
— Modular branding label for third-party materials
— Modular branding label for third-party materials The new kit reinvigorated the OPG Wellness Group by engaging
The new kit reinvigorated the OPG Wellness Group by engaging Sample brochure inserts
— Sample brochure inserts
employees while trimming production costs with 3-colour printing.
employees while trimming production costs with 3-colour printing.

20. context creative //Ontario Power Generation// Green Power Website
OPG Green Power
OPG Green Power Project scope:
Project Scope Shown Here:
Shown Here
Ontario Power Generation is now offering Green Power – environmentally-
Ontario Power Generation is now offering Green Power – environmen- — 6-page folder outlining product benefits and OPG’s leadership
— 6-page folder outlining product benefits and OPG’s leadership Green Power brochure cover & spread
— Green Power brochure cover & spread
tally-friendly power generatedrenewable energy energy resources.
friendly power generated from from renewable resources. — Specific product sales sheet inserts
— Specific product sales sheet inserts Green Power mini-site
— Green Power mini-site
— Mini-site for OPG web site with lead-generation and data
— Mini-site for OPG web site with lead-generation and data
To help OPG introduce this premium product their customers, we
To help OPG introduce this premium product toto their customers, we capture tools
capture tools Green Power intranet module for Toyota
— Green Power intranet module for Toyota
created a complete communications package for their sales team.
created a complete communications package for their sales team. — Intranet modules for Green Power customers’ Intranets
— Intranet modules for Green Power customers’ Intranets
The materials sold the specific product benefits, and reinforced OPG
The materials sold the specific product benefits, and reinforced OPG — Recognition plaques for customer sites
— Recognition plaques for customer sites
as a preferred supplier in the newly competitive market.
as a preferred supplier in the newly competitive market. — Large banners for exterior of customer buildings
— Large banners for exterior of customer buildings
We introduced Intranet modules to allow customers to to keep their
We introduced Intranet modules to allow customers keep their
employees informed of their company’s environmental commitments.
employees informed of their company’s environmental commitments.
These modules are ready for deployment with little customization.
These modules are ready for deployment with little customization.

21. context creative //Ontario Power Generation// Internal and External Communications Design
Generating 70 per cent of Ontario’s Electricity
It’s All About Performance
REPORT ON 2006 PERFORMANCE
OPG Pension Plan
Summary for Management Group Employees
Effective February 2007
FEBRUARY 2007
Ontario Power Generation – Internal and External Communications
Ontario Power Generation – Internal and External Communications Project Scope:
Project Scope Results:
Results Shown Here:
Shown Here
Context has been aacontinuous supplier toto OPG since inception. We
Context has been continuous supplier OPG since inception. We — Creative concepts, designs, complete to production
— Creative concepts, designs, complete to production Creative strategies, themes, and a a changing mix of imagery, as
Creative strategies, themes, and changing mix of imagery, as well A sample selection of print brochures
— A sample selection of print brochures
work collaboratively with internal marketing managers and corporate
work collaboratively with internal marketing managers and corporate — Numerous internal and external brochures and reports
— Numerous internal and external brochures and reports as anas an in-depth understanding of design standards, keepprint
well in-depth understanding of design standards, keep OPG’s OPG Employee Pension Plan Summary
— OPG Employee Pension Plan Summary
directors to ensure communications remaining compelling and effective.
directors to ensure communications remaining compelling and effec- — Consistent branding and style guidelines
— Consistent branding and style guidelines brochures fresh and engaging. Consistency of colour, type, logo inte-
OPG’s print brochures fresh and engaging. Consistency of colour,
tive. Printed brochures mainstay of many initiatives, from employee
Printed brochures are a are a mainstay of many initiatives, from employ- — Mix of custom and stock imagery
— Mix of custom and stock imagery gration, and well applied graphicapplied graphic elements ensure a
type, logo integration, and well elements ensure a controlled 2006 Mid-Year Performance Report
— 2006 Mid-Year Performance Report
ee benefits and pension plans to quarterly performance reports.
benefits and pension plans to quarterly performance reports. graphic presence with high recognition value.
controlled graphic presence with high recognition value. 2006 Year-End Performance Report
— 2006 Year-End Performance Report

22. contextcreative.com // Ontario Power Generation // Integrated Print Campaign
Ontario Power Generation
Ontario Power Generation Project Scope:
Project Scope Results:
Results Shown Here:
Shown Here
Ontario Power Generation (OPG) isis a successor of the former Ontario
Ontario Power Generation (OPG) a successor of the former Ontario — A competitive market overview to assess comparative
— A competitive market overview to assess comparative OPG attends many tradeshows, and receives ongoing requests for
OPG attends many tradeshows, and receives ongoing requests It’s Your Choice brochure cover
— It’s Your Choice brochure cover
Hydro. OPG currently supplies about 85% ofof all electricity consumed
Hydro. OPG currently supplies about 85% all electricity consumed brand positioning
brand positioning information. The booth graphics sytemsystem we designed is and
for information. The booth graphics we designed is scalable Folder cover and inside collateral
— Folder cover and inside collateral
in Ontario. As a a new company, OPG needed communicate its its
in Ontario. As new company, OPG needed to to communicate — A sales kit including a pocket folder, 16-page brochure,
— A sales kit including a pocket folder, 16-page brochure, easily customized for all types of for all types of shows. design,
scalable and easily customized shows. The strong colors,
mandate, work with existing customers inin an open market, and
mandate, work with existing customers an open market, and product sheets, and an 80-page glossary of terms
product sheets, and an 80-page glossary of terms imagery and considered typography help considered typography
The strong colors, design, imagery and garner attention in a chaotic
attract new customers.
attract new customers. — A direct mail campaign to launch the corporation
— A direct mail campaign to launch the corporation environment.attention inanchaotic environment. We created an
help garner We created a innovative folder with pockets that allow
— A scalable tradeshow booth to accommodate various display sizes
— A scalable tradeshow booth to accommodate various display sizes materials to be inserted pockets that allow materials to be
innovative folder with both vertically and horizontally
We developed a core set of materials help OPG Energy Markets
We developed a core set of materials toto help OPG Energy Markets — Overall design guidelines, copywriting, editing, project management,
— Overall design guidelines, copywriting, editing, project management, inserted both vertically and horizontally.
promote its services. These included an innovative folder,
promote its services. These included an innovative folder, and programming for a Web site
and programming for a Web site
comprehensive brochure, product inserts, refernce guide, tradeshow
comprehensive brochure, product inserts, reference guide, tradeshow — Interactive market monitoring components for the Web site
— Interactive market monitoring components for the Web site
booth, Web modules and Email campaign integration.
booth, Web modules and Email campaign integration. — Email campaign templates and management tools
— Email campaign templates and management tools

23. context creative //Spike// On-line marketing and communcaitions system
Clients Include
Spike
Spike Shown Here:
Shown Here
Spike is a Web-based email marketing and communications tool. Spike
Spike is a Web-based email marketing and communications tool. Spike — Spike is powerful: it gives meaningful, actionable measurement
— Spike is powerful: it gives meaningful, actionable measurement Spike identity
— Spike identity
allows non-technical computer users toto compose, deploy, measure,
allows non-technical computer users compose, deploy, measure, of your efforts.
of your efforts. Tracking overview page
— Tracking overview page
and react to rich email message campaigns. Among itsits many unique
and react to rich email message campaigns. Among many unique — Spike is easy: a team of one can speak to millions. No need to
— Spike is easy: a team of one can speak to millions. No need to
features, Spike allows users to target information ... ...
features, Spike allows users to target information coordinate between departments, suppliers, or other vendors.
coordinate between departments, suppliers, or other vendors. Email workspace page
— Email workspace page
A campaign can be conceived and executed in just a few hours.
A campaign can be conceived and executed in just a few hours.
provides instant interactive reports show you the number of of mes-
provides instant interactive reports toto show you the number messages Contact profile page
— Contact profile page
— Spike is flexible: you control your email lists, your campaigns,
— Spike is flexible: you control your email lists, your campaigns,
sages opened, links and emails emails forwarded. This allows
opened, links clicked,clicked, andforwarded. This allows you to you to and your reports. Lists are easy to import and export.
and your reports. Lists are easy to import and export.
drill down to individual users,
drill down to individual users,
re-segment your lists and send appropriate follow-up emails.
re-segment your lists and send appropriate follow-up emails.