Welcome to your DIY Sweepstakes Builder. All the features and tools you'll need to launch a powerful social promotion are included here. This guide is intended to help you understand what to expect in the Sweepstakes Builder.

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SWEEPSTAKES
Builder Guide
SW
EEPSTAK
ES
CHAN
C
E
BAS E D PR O M
O
TION

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Welcome to your DIY Sweepstakes Builder.
All the features and tools you need to launch a powerful social promotion are included here.
5 EASY STEPS
You'll find the 5 main steps listed in the left column of the Sweepstakes
Builder. Work your way through the steps and you’ll have a well-branded
and full-featured site up before you know it!
A * Indicates a mandatory field. Designer Indicates a designer package
feature. The features available under the Enterprise tab are only
available if you upgrade to the enterprise package.
This guide is intended to help you understand what to expect in the
Sweepstakes Builder at strutta.com.
Please feel free to contact us is you have any questions!
strutta.com | facebook.com/strutta | @strutta
SWEEPSTAKES BUILDER GUIDE

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Facebook Page App
Launch an app directly on your Facebook Page. this the most
popular Facebook option as it is most tightly integrated with
your page. Page tabs are 810 pixels wide. Review app flow and
features.
Note: Facebook Tab Apps are currently not accessible via mobile device.
Facebook Canvas App
Launch a full canvas app on Facebook. This option is best if
you wish to allow users to access your promotion on a
mobile device, however, it is one click removed from your
page. Canvas pages are 760 pixels wide.
Review app flow and features.
Standalone Microsite
Launch a free-standing branded site. This option is perfect if
you’re looking to design a unique user experience, set a
custom URL (PRO package feature) and allow users to access
your promotion on a mobile device. 760 pixels wide. Review app
flow and features.
Website Embed (IFrame)
With this option you can embed your promotion directly
within a page of your website as an HTML iframe. All of the
same features available with the microsite are included.
Review app flow and features.
General > Set Up
What type of promotion would you like to run, and where will it live?
SWEEPSTAKES BUILDER GUIDE

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Design > Look & Feel
Which template would you like to use as your base theme?
SWEEPSTAKES BUILDER GUIDE

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Basic Option
This basic design option allows you to upload assets and
select colors to match your branding.
Tip If you have limited design skills, we recommend
using Creative Kit in Google+ for photo editing and
Adobe’s Kuler for color palate inspiration.
Design > Look & Feel
What level of design customization will you apply to your selected template?
SWEEPSTAKES BUILDER GUIDE

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Advanced Option
Access full CSS Style Kit Designer &
Enterprise Package
This advanced Option allows those with
advanced design skills or web design
resources to get creative with the site's
design using CSS.
If you want a custom design site but
don't have a web designer on your
team, we can help. Contact us for more
info on custom services.
CSS Style Kit
The Style Kit allows anyone with CSS
skills to customize the look & feel of a
Strutta promotion to a high degree.
When you click Download the Style Kit
below, a zip file will be generated that
contains all of the resources you or your
designer will need to implement a
custom design.
SWEEPSTAKES BUILDER GUIDE
Design > CSS Style Kit
Don’t forget to read the README.txt file!

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Sharing Incentive
Reward your entrants for sharing
your promotion with their friends.
Learn more.
Entry Process > Timeline
What is your promotion timeline, and how will winners be selected?
Timezone, Dates & Entry
Limitations
Enter your timezone and start and
end dates. Then enter how many
entries you want to allow per hour,
day, week or for the duration of the
sweepstakes.
SWEEPSTAKES BUILDER GUIDE

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Entry Process > Regions
What are the requirements for entry?
Regional Restrictions
Allow submissions from specific countries or from any location worldwide. We track entrant location by IP address.
SWEEPSTAKES BUILDER GUIDE

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Entry Form
Build your entry form dynamically! Add a new
question or divider and drag and drop the order.
Choose to include common questions or create
your own checkbox, multiple choice, dropdown
or text-based questions.
When your promotion is live you’ll be able to
download all data in a CSV format from your
Strutta Dashboard.
Entry Process > Entry Questions
What information would you like to collect from your entrants?
SWEEPSTAKES BUILDER GUIDE

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Content > About
What is your promotion about?
Simple HTML formatting is allowed!
SWEEPSTAKES BUILDER GUIDE

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Content > Legal
Although this is arguably the least exciting step in the Promotion Builder, it holds important
information. Please complete all of the required fields below.
Custom Rules
You must include rules for your promotion. You are
responsible for ensuring you are in compliance with all
applicable laws and regulations. If you need custom legal
services, please contact us.
Default disclaimer and Privacy Policy URL
Strutta’s default disclaimer and privacy policy are configured
by default.
"This promotion is in no way sponsored, endorsed or
administered by, or associated with, Facebook. You
understand that you are providing your information to
Strutta and not to Facebook. The information you provide
will be used in accordance with Strutta's Privacy Policy."
SWEEPSTAKES BUILDER GUIDE

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Content > Thank You
What would you like to say to your participants after successfully submitting an entry?
Thank You Page
Once a user enters you
Sweepstakes they are
prompted to share and then
directed to a ‘Thank You’
Landing Page.
Change the default message
that appears on the ‘Thank
You’ page. Learn more.
SWEEPSTAKES BUILDER GUIDE

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Details > Sharing
Customize your Share Messages.
Share Messages
Your visitors might want want to let their friends
know about your promotion via their Twitter,
Facebook and Email accounts.
Change the messages that appear when they
click share. Learn More.
SWEEPSTAKES BUILDER GUIDE

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Content > Language
Translate your promotion.
Translation Tool
Select the language you want your promotion translated to from the list.
This tool will translate all user interface elements and system messages to the language of your choice.
Translations are applied immediately. Learn more.
If you would like to launch a bi-lingual contest you can do this on on
our Enterprise package. Please contact us to upgrade.
SWEEPSTAKES BUILDER GUIDE

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Integration > Domain
How should your promotion integrate with Facebook and other channels?
STANDALONE MICROSITE ONLY
Domain Setup
Launch your site as a sub-domain on strutta.com on the TurnKey Package. Direct it to a custom domain or sub-domain that you
own on our Designer or Enterprise package.
If you are running a Microsite you can allow users to access the site through a promotional tab on your Facebook page or
through the direct URL.
SWEEPSTAKES BUILDER GUIDE

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Integration > IFrame
How should your promotion integrate with Facebook and other channels?
WEBSITE EMBED ONLY
IFrame Integration
Enter the URL where your IFrame will be
embedded.
Then when you’re ready, copy the
IFrame script to embed on your preview
or live site.
If you are running a Microsite you can
allow users to access the site through a
promotional tab on your Facebook
page or through the direct URL.
SWEEPSTAKES BUILDER GUIDE

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Integration > Facebook
How should your promotion integrate with Facebook and other channels?
Integration > Facebook Page
Select your Facebook Page to link with your
promotion.
Integration > Facebook App
Before interacting with an App users must
authorize permissions to enable the App.
Run your promotion on our default
PromosApp, this is recommended as it
requires no additional setup. Alternatively,
create a Custom Facebook App, this option
does require additional technical know-how!
What’s the difference?
Learn more about Facebook permissions.
CONTEST BUILDER GUIDE
All Site Types

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Integration > Facebook
How should your promotion integrate with Facebook and other channels?
Integration > Facebook Tab
Advertise your promotion on your Facebook
Page through a customized tab. Make your
promotion a fan-only zone. Upload images for
your fan-gate or enter fully custom HTML!
When you launch you’ll need to install the Tab
onto your Facebook Page. Here’s how.
Facebook Like Box
We recommend adding a Facebook Like box
to your site so participants can easily navigate
to your Facebook.
You can verify that all of your entrants Like
your Facebook Page at the the time of entry.
What’s the difference between the Fan-
Gate and Mandatory like?
CONTEST BUILDER GUIDE

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Integration > Analytics
All activity on your promotion site is tracked and will be available in your Admin Dashboard
(gain access upon launch). All Strutta promotions social analytics including stats on sharing
across Facebook, Twitter and email, click-throughs and campaign virality.
Google Analytics
Paste your entire Google Analytics tracking code in
this field if you would like to monitor activity, traffic
and referrals.
SWEEPSTAKES BUILDER GUIDE

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Conversion Tracker
Better measure the ROI of your
promotional campaign. Learn more.
Integration > Conversion

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Enterprise > Overview
Overview of Enterprise functionality
Enable Enterprise if you’re looking for extended customization and
functionality, plus personalized technical and strategic support.
Extended Functionality
Enterprise Promotions offer all the features included in our Turnkey and
Designer packages, plus additional features useful for agencies and
larger organizations, including:
1 Custom pages
Add unique pages to showcase additional content.
2 Social Media feeds
Embed your Twitter account into your Promotion
3 Additional Promotion Customizations
Modify Facebook share content, override participant notices, and
more!
4 Whitelabeling
Remove all mention of Strutta from your Promotion.
5 “Sandbox” mode for Microsite Promotions
Run a fully-functional test of your Promotion before going live.
6 Multilingual option
Run your Promotion in English and French or Spanish or German.
7 Many additional features, contact us to find out more!

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Enterprise > Whitelabel
Remove references and instances of
Strutta branding in our contest and
sweepstakes products so you can deliver a
more customized user experience.
By default, all system generated emails for
your contest or sweepstakes will be sent
from noreply@strutta.com. The sender
name will be your promotion's title. Users
will not be able to reply to this email
address directly.
You can customize this email address on
our Enterprise package. Learn more.

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Enabling multi-lingual will display two
language options at the top right of your
promotion site which the user can toggle
between.
Contact us to enable multi-lingual translations.
Enterprise > Multi-Lingual

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Extended Hosting
We’ll keep your site live indefinitely. If you want to take
your site offline go to your Dashboard > Tools > Take
Offline. You will no longer have access to your
Dashboard once you take the site offline so make sure
you export all of the data first!
Tip You can continue to make edits to your
promotion’s details and design even after you’ve
launched it! You just cannot change the site type
and the end date when it’s live.
Review
Double check your promotion’s settings. Continue to pay and launch if you’re good to go!
SWEEPSTAKES BUILDER GUIDE

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There You Have It!
The Strutta Sweepstakes Builder Guide.
Go ahead and click around to get to know yours!
For more tips, be sure to check out:
MARKETING for SOCIAL MEDIA PROMOTIONS
PART ONE
Planning Tips and Best
Practices Guide
Coming soonComing soon
strutta.com | facebook.com/strutta | @strutta
SWEEPSTAKES BUILDER GUIDE
PART TWO
How to set up your
Facebook page for a
promotion
PART THREE
Promotion checklist
Everything you need to run
a promotion