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10 Outstanding Money-Making Apps Stuart Dredge

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Who He? <ul><li>Online editor of Mobile Entertainment </li></ul><ul><li>Also write for Music Ally, Sunday Times, Recombu, What Mobile </li></ul><ul><li>www.iphonegamesbulletin.com </li></ul><ul><li>Formerly: Informa Telecoms & Media, T3, Official Dreamcast Magazine, Mobile Choice </li></ul>

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In Summary...

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Pizza Hut <ul><li>Nearly 1m downloads in three months </li></ul><ul><li>Generated $1m of sales </li></ul><ul><li>Drove registrations for main website </li></ul>

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Paper Toss <ul><li>10m+ downloads </li></ul><ul><li>$125k in monthly ad revenues </li></ul><ul><li>Helped sell $1.25m of paid apps </li></ul>

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Wall Street Journal <ul><li>Launch app for iPad </li></ul><ul><li>64k active users in first month </li></ul><ul><li>$17.99 monthly subscription </li></ul><ul><li>News Corp keeps the lot </li></ul>

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Pandora Radio <ul><li>Adding 30k users a day just from the iPhone – half its new users from mobile </li></ul><ul><li>25% of its traffic comes from iPhone </li></ul><ul><li>$40m of revenues in 2009, and first profitable quarter in Q4 2009 </li></ul>

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Doodle Jump <ul><li>4m downloads since launch in Mar-09 </li></ul><ul><li>80k downloads on Christmas Day alone </li></ul><ul><li>$0.99 price equals $2.8m for two-man team Lima Sky </li></ul><ul><li>Now a $3.99 Android game </li></ul>

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RedLaser <ul><li>2m downloads since launch in May-09 </li></ul><ul><li>950k active in the last month </li></ul><ul><li>At $1.99 price point equals $2-2.5 million of revenues </li></ul><ul><li>50m barcodes scanned </li></ul>

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Flight Control <ul><li>2m downloads since Mar-09 </li></ul><ul><li>At $0.99 equals $1.4m of revenues </li></ul><ul><li>Now a $4.99 iPad game, and also a DSiWare title </li></ul>

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Shazam <ul><li>75m registered users – 25m added in last six months </li></ul><ul><li>1bn songs tagged so far </li></ul><ul><li>Fuelling 260k track purchases every day – 6.3% of global total </li></ul><ul><li>Mixture of revenue streams: ads and affiliate fees </li></ul>

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Tap Tap Revenge <ul><li>More than 30m downloads </li></ul><ul><li>$1m of revenues a month </li></ul><ul><li>Sold 1m songs in first month of in-game store, and 100k Ke$ha tracks in two weeks </li></ul><ul><li>Premium spin-offs: Lady Gaga, Nirvana, Coldplay etc </li></ul><ul><li>Also ads, virtual items... </li></ul>

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eBay <ul><li>$600m of sales volume through mobile in 2009 </li></ul><ul><li>Predicts $1.5bn in 2010 </li></ul><ul><li>1.5m items bought through eBay Mobile at Christmas </li></ul><ul><li>6m iPhone downloads by Dec-09 </li></ul>

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Honourable Mentions... <ul><li>Apple - $5.45bn from iPhone hardware in Q1 </li></ul><ul><li>AdMob – being bought for $750m </li></ul><ul><li>EA Mobile - $212m in its last fiscal year </li></ul><ul><li>Gameloft - $25m from iPhone alone in 2009 </li></ul><ul><li>Recent funding for Booyah ($20m), Ground Truth $7m), ngmoco ($25m), TuneWiki (7m), SMS GupShup ($12m), Flurry ($7m)... </li></ul>

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Lessons from the 10 <ul><li>Your app has to be excellent </li></ul><ul><li>Word of mouth is very important </li></ul><ul><li>Mix and match your revenue streams </li></ul><ul><li>Free often spawns premium apps </li></ul><ul><li>Help people buy stuff in the real world </li></ul><ul><li>Free apps are great for cross-promotion </li></ul>

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Thank You <ul><li>[email_address] </li></ul><ul><li>www.mobile-ent.biz </li></ul><ul><li>www.iphonegamesbulletin.com </li></ul>