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Cass presentation on applying lean startup tools to building community

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Stuart G Hall (stuartgh)
Stuart G Hall (stuartgh)
BusinessTechnology
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Corporate Digital Communities, Do They Work? Applying lean start-up principles and practice to building corporate communities @stuartgh 13 Feb 2012
Test your community idea first
Test & pivot - a mobile dating community
Test & pivot – failure is OK
Test & pivot – try again
Test & pivot – use key insights
Test & pivot – re-test
Test & pivot – validation!
And not forgetting the rest.. 1. Intimately know your customers << 2. Define the target audience << 3. Connect community to specific and timely business objectives 4. Review competitive communities 5. Build to solve both a customer and brand problem << 6. Design for desired behaviours << 7. Develop a measurement plan << 8. Create a content plan 9. Plan for promotion 10. Sell the community internally to garner support 11. Determine the platform provider 12. Scope the business requirements 13. Forecast the budget required to build and sustain community
Thanks

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Cass presentation on applying lean startup tools to building community

  • 1. Corporate Digital Communities, Do They Work? Applying lean start-up principles and practice to building corporate communities @stuartgh 13 Feb 2012
  • 2. Test your community idea first
  • 3. Test & pivot - a mobile dating community
  • 4. Test & pivot – failure is OK
  • 5. Test & pivot – try again
  • 6. Test & pivot – use key insights
  • 7. Test & pivot – re-test
  • 8. Test & pivot – validation!
  • 9. And not forgetting the rest.. 1. Intimately know your customers << 2. Define the target audience << 3. Connect community to specific and timely business objectives 4. Review competitive communities 5. Build to solve both a customer and brand problem << 6. Design for desired behaviours << 7. Develop a measurement plan << 8. Create a content plan 9. Plan for promotion 10. Sell the community internally to garner support 11. Determine the platform provider 12. Scope the business requirements 13. Forecast the budget required to build and sustain community