Notes on how feedback loops can support your social media strategy. For the wider context around the power of feedback loops see the Fast Company article on how Ning is using this concept: http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html PS: It's also a key way in which the world's biggest social network site Facebook, by implementing the 'status update' feature, managed to rapidly grow its membership: http://tinyurl.com/looping-the-loop