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DIGITAL MARKETING<br />Stuart Riddle<br />Digital Director<br />stuart@workhouseadvertising.com.au<br />Mob: 0402 578 570<br />

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THE BOTTOM LINE<br />WA People Who Intend in the next 12 Months to<br />Buy vacant land OR<br />Buy an established house OR<br />Buy a new house OR<br />Build a new house OR<br />Buy an established flat / apartment / unit OR<br />Build an established flat / apartment / unit <br />= A potential audience of 203,000(11% of the total WA population)<br />

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THE OLD WAY<br />EYEBALLS<br />BUYERS<br />

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THE NEW WAY<br />Competitive alternatives<br />Peer Reviews<br />BUYERS<br />EYEBALLS<br />CONTRIBUTORS<br />Recommendations from friends<br />User – generated content<br />

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PRINCIPLES TO KEEP IN MIND<br />Traffic is everything, and so is Relevancy. …put yourself in the shoes of the customer<br />

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PRINCIPLES TO KEEP IN MIND<br />You are not (always) right. Neither is your designer. <br />The numbers don’t lie.<br />Results<br />

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PRINCIPLES TO KEEP IN MIND<br />Different people interact differently. Browser? Questor? Blow-In? Socialite?*<br />Don’t make me think<br />Track your referrers and brand mentions… …and act on trends<br />* Thanks Matt Balara<br />

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CONTENT ANYWHERE / ANYTIME<br />

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10.25% IS SIGNIFICANT<br />

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BUDGETS + RESOURCING<br />Digital media = branding + performance. It’s measurable (if you have someone to measure it).<br />If it doesn’t work, change it or pull it offline.<br />30% of marketing spend.<br />Allocateongoing resourcesto your website and SM.<br />

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THANK YOU<br />Stuart Riddle<br />Digital Director<br />stuart@workhouseadvertising.com.au<br />Mob: 0402 578 570<br />