3. Trust – 10 Fundamental Truths
1. Trust requires Trusting and Being Trusted
2. Trust is Personal
3. Trust is about Relationships
4. Trust is Created in Interactions
5. There is no Trust without Risk
6. Trust is Paradoxical
7. Listening drives Trust and Influence
8. Trust Does Not Take Time
9. Trust is Strong and Durable, Not Fragile
10. You Get What You Give
4. 1. Trust requires Trusting and
Being Trusted
• Building Trust is surprisingly simple – but not
easy.
• Trust is a complex relational concept.
• Often misunderstood, but practiced, even
unconsciously most of the time.
• When one persons TRUSTS and the other is
TRUSTWORTHY there is TRUST.
• Usually, leading with trust requires You to be
trustworthy.
5. 2. Trust is Personal
!
• Trust usually refers to people
!
• Corporate trust generally means -
dependability
✤Their response - Growth of Ethical and
Corporate Social Responsibility policies
7. 4. Trust is Created in Interactions
• Trust is not created through great marketing
programs, great presentations, blogs or tweets.
• Trust is created in your exchanges with others.
Especially one to one.
• It requires mastery of the 5 Steps of the Art of
Conversation:
1. Engage
2. Listen
3. Frame
4. Envision
5. Commit
8. 5. There is no Trust without Risk
!
!
‘Real trust does not need
verification: If you have to
verify, it is not trust’