Talk on the basics of SEO, Social Media, Keyword Analytics and more so that you can create a strong Search Strategy

1. Search Marketing
Strategy
YOUR BRAND
YOUR
BUSINESS

2. My Name Is Alex Oliveira
I have 2 jobs: CEO @ Prediq Media
@alexf_oliveira
https://www.linkedin.com/in/alexoliveira1
WWW.PREDIQMEDIA.COM

3. There Are No Hacks

5. Search Marketing Strategy in 5 Phases
Phase I: Choose
Your Team
Phase II:
Determine
Customer Persona
& Target Audience
Phase III: Keyword
Analysis
Phase IV: Optimize
Your Website’s
Content
Phase V: Monitor
& Track Using
Analytics

6. Phase I: Trump Engine Marketing

7. Phase I: Choose a Team
You? Freelancer? Portal?
Current Staff?

8. Phase I: Try LinkedIn, Thumbtack, Local Colleges

9. Phase II: Determine Customer Persona,
Target Audience, Competitive Analysis

10. Phase II: use a CRM & Data Tools To Analyze

11. Phase II: use Google Ventures site

12. Phase III: Keyword Analysis + Website/Digital Inventory

14. Phase III: Keyword Analysis: Adwords &
www.spyfu.com

15. Phase III: use Google Search

16. More than ½ of searches come from mobile devices.
PHASE III: RESPONSIVE WEB DESIGN

17. PHASE IV: OPTIMIZE YOUR WEBSITE’S
CONTENT
Search Engines
Optimization
• Keyword Research
• Analysis
• Link Building
• Website optimization
• Copywriting
• Press Release
• Local Search Optimization
• Reputation Management
• Multi Language SEO
• Video Marketing
• Reviews

19. Phase IV: Understand the Difference between
Organic & Paid Search

20. Phase IV: Create & Manage Content
https://moz.com/rand/wp-content/uploads/2013/08/elements-optimized-lrg.gif

22. Phase IV: Understand Ranking Factors
Directories
Blogs Articles
Social Media
Press Release

23. Phase IV: Anatomy of a Web Page
05
01
04
02
03
06
URL
Page Heading H1 -H2
Internal Link
Meta Tags
Page Title
Body Content
https://yoast.com/

24. Phase IV: Get Indexed! Submit Google Search
Console
GOOGLE.COM/WEBMASTERS/
BING.COM/TOOLBOX/WEBMASTER/

25. Phase IV: Set Up a Campaign on Adwords &
Facebook

26. Phase IV: Set Up & Optimize Your Social Media
Presence
More Than
1 Billion FB
Users
Worldwide

27. Phase IV – Social Media
Humans of New York 16.6 Likes
https://www.facebook.com/humansofnewyork/

28. Phase IV: Use Video To Tell Your Story
https://www.youtube.com/watch?v=PnDgZuGIhHs

29. Phase IV: Max Customer Engagement - Optimized Contact Forms &
Autoresponders

30. Phase V: Monitor & Track Using Analytics

31. Tools To Use
1.Simple Web Design: Wix/Squarred Space
2.Advanced Web Design: Creative Market/Theme Forest
3.Freelance: Elance/Fiverr
4.Marketing Automation: Hubspot/Marketo/Pardot
5.Social Media Management: Buffer/Hootesuite/Sprout
6.Email: Constant Contact/MailChimp
7.CMS: WordPress/Sitecore
8.Develop: Code.org/Gitbub/Bluemix
9.Data: Google Analytics
10.PPC: Google Adwords
11.Social Media: Facebook/LinkedIn/Slideshare/Twitter/ Google+/ Instagram Youtube/Vimeo
12.CRM: Salesforce/Insightly

32. Groups

34. Learning

35. Good Reads
•The 4-Hour Workweek by Timothy Ferriss
•The $100 Startup by Chris Guillebeau
•The Fire Starter Sessions by Danielle LaPorte
•Like a Virgin: Secrets They Won’t Teach You at Business School
by Richard Branson
•Money Master The Game by Tony Robbins
•The Seven Spiritual Laws of Success: A Practical Guide to the
Fulfillment of Your Dreams by Deepak Chopra
•The Tipping Point by Malcom Gladwell

36. www.prediqmedia.com
alex@prediqmedia.com
@alexf_oliveira
(954) 600-0611
652 S Military Trail, Deerfield Beach FL
Get in Touch

37. Thank you for your Attention !
WWW.PREDIQMEDIA.COM