This report shows the collective marketing efforts and results for the September 2013 run of Caillou as part of the SMG Toons program shown at 11 theaters nationwide.
2. Screenvision Promotion
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•
•
•
6 weeks x 101 screens
Estimated attendance = 750k
X 3 impressions per visit = 2.25M
Approximate retail value of ad space = $20,316
11. Subject: SMG Toons presents a
special gift from the creators of
Caillou.
Sent: September 18, 2013
Distribution: 324,066
Opens: 37,149
Clicks: 840
Open %: 11.5
Click %: 2.3
22. Marketing Summary
• Screenvision:
o
o
o
o
6 weeks x 101 screens
Estimated attendance = 750k
X 3 impressions per visit = 2.25M
Approximate retail value of ad space = $20,316
• Email Marketing:
o Inclusion in SMG Newsletter x 14
§ Distribution = 4.5M
o Dedicated emails x 2
§ Distribution = 644k
§ Opens = 37,149
§ Clicks = 840
•
Facebook:
o Potential Audience = 223,514
o Impressions = 108.148
o Likes = 237
§ Additional viral likes = 12
o Shares =56
§ Additional viral comments = 6
o Comments = 47
§ Additional viral shares = 22
o Clicks = 543
24.
For SMG Series Sponsorship Information
Please contact:
Lynne McQuaker
Director of Alternate Programming
lmcquaker@studiomoviegrill.com
8350 N. Central Expressway
Suite 400
Dallas, Texas 75206