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GROUP MEMBERS
1
2
3
4
HAFZA AYESHA SIDDIQA (11-EE-045)
FAZAL KAMAL (11-EE-037)
SYED ARSALAN ALI KAZMI (11-EE-
132)
FATIMA ...
TABLE OF CONTENTS
Introduction
Mission Statement
Products
Countries
Nestle in Pakistan
Factories
Current Strategic ...
INTRODUCTION
One
• “Nestlé” is a Swiss-German word which means “Little Nest”
which is its trademark
Two
• Nestlé is the wo...
MISSION STATEMENT
Good Food
Good Life
"Nestlé is the largest food company in the world. But, more im
portant to them is to...
PRODUCTS
Baby
Foods
Breakfast
s Cereals
Beverage
s &
Bottled
Water
Chocolate
&
Confectio
nery
Dairy
Products
PRODUCTS (Cont....)
Food
Services
Ice Cream Prepared
Foods
Pet care &
Pharmace
uticals
Cosmetics
COUNTRIES
■ Bangladesh
■ China
■ Hong Kong
■ India
■ Indonesia
■ Iran
■ Israel
■ Japan
■ Jordan
■ Kazakhstan
■ Kuwait
■ Le...
NESTLE IN PAKISTAN
 Nestlé MilkPak Limited (NML) was incorporated in
Pakistan under the Companies Ordinance, 1984 & liste...
FACTORIES
Karachi
Islamabad
Sheikhupura
Kabirwala
FOUR
Factories
11
CURRENT STRATEGIC
APPROACH
 Nestlé believes that leadership is not just about size; it is also about
behaviour. Trust, to...
Nestlé Roadmap to Good Food,
Good Life
13
CUTURAL WEB
14
For Nestle...
• Most famous food company in Pakistan
• For a usual customer nestle depicts qualityPARADIGM
• Nestle uses t...
Cont....
• Striving to dominate the global water market of
the future
POWER
STRUCTURES
• Must follow the standards determi...
PORTER’S 5 FORCES MODEL
17
(i) Threat of New Entrants : Low
Nestlé, the has been around in Pakistan for decades and
boasts a long history of quality ...
(ii) Threat of Substitute Goods: High
Due to the nature of the industry, Nestlé is best with the
threat of substitute good...
(iii) Bargaining Power of Supplier: High
Nestle is known for strong relations with the suppliers
around the globe due to i...
(iv)Bargaining Power of Customers: High
Customers carry huge quantity of bargaining power
concerning their utilization of ...
SWOT Analysis
STRENGTHS
WEAKENESSES
OPPORTUNITIES
THREATS
Brand name
R&D department
Unique features and technologies
4...
Strengths:
 Brand image.
 Innovative marketing strategies.
 Easy to approach outlets.
 Quality products.
 Strong res...
Weaknesses:
 The target market of Nestle products is upper middle and high class
because lower middle and poor class can...
Opportunities:
☼ Nestle have opportunity to expand their product line like tea etc
☼ They can introduce more health-based...
Threats:
 Price fluctuations due to rupee devaluation as raw material are
imported.
 Effect of Seasonality’s upon sales...
SUGGESTIONS
 Bonus packages and increment in salaries for a selective
level of work and efficiency should be awarded to a...
CONCLUSION
Nestle is a market leader due to different reasons:
 Its price is high against its competitors but it matches ...
REFERENCES
• http://www.passionpk.com
• http://www.slideshare.net
• http://www.nestle.pk/
• http://www.authorstream.com
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Nestle

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Nestle

  1. 1. GROUP MEMBERS 1 2 3 4 HAFZA AYESHA SIDDIQA (11-EE-045) FAZAL KAMAL (11-EE-037) SYED ARSALAN ALI KAZMI (11-EE- 132) FATIMA IDREES (11-EE-036)
  2. 2. TABLE OF CONTENTS Introduction Mission Statement Products Countries Nestle in Pakistan Factories Current Strategic Approach Cultural Web Porter’s 5 Forces analysis SWOT Analysis Suggestions Conclusion References
  3. 3. INTRODUCTION One • “Nestlé” is a Swiss-German word which means “Little Nest” which is its trademark Two • Nestlé is the worlds’ number one food company • 5th largest world’s company according to its turn over Thre e • 2 million 31 thousand people employed from all over the world and present in 81 countries of the globe having 522 factories Four • Over 700 products renovated or innovated in the past five years, with wellness in mind
  4. 4. MISSION STATEMENT Good Food Good Life "Nestlé is the largest food company in the world. But, more im portant to them is to be the world's leading food company”.
  5. 5. PRODUCTS Baby Foods Breakfast s Cereals Beverage s & Bottled Water Chocolate & Confectio nery Dairy Products
  6. 6. PRODUCTS (Cont....) Food Services Ice Cream Prepared Foods Pet care & Pharmace uticals Cosmetics
  7. 7. COUNTRIES ■ Bangladesh ■ China ■ Hong Kong ■ India ■ Indonesia ■ Iran ■ Israel ■ Japan ■ Jordan ■ Kazakhstan ■ Kuwait ■ Lebanon ■ Malaysia ■ Pakistan ■ Philippines ■ Republic of Korea ■ Saudi Arabia ■ Singapore ■ Sri Lanka ■ Syria ■ Taiwan ■ Thailand ■ United Arab Emirates ■ Uzbekistan ■ Vietnam Total 81 countries 9
  8. 8. NESTLE IN PAKISTAN  Nestlé MilkPak Limited (NML) was incorporated in Pakistan under the Companies Ordinance, 1984 & listed on Karachi and Lahore stock exchanges since 1980.  Joint venture between Nestle Switzerland and MilkPak Limited came about in 1988.  Nestlé Pure Life was launched in Pakistan in 1998 10
  9. 9. FACTORIES Karachi Islamabad Sheikhupura Kabirwala FOUR Factories 11
  10. 10. CURRENT STRATEGIC APPROACH  Nestlé believes that leadership is not just about size; it is also about behaviour. Trust, too, is about behaviour; and we recognise that trust is earned only over a long period of time by consistently delivering on our promises. These objectives and behaviours are encapsulated in the simple phrase, “Good Food, Good Life”, a phrase that sums up our corporate ambition. 12
  11. 11. Nestlé Roadmap to Good Food, Good Life 13
  12. 12. CUTURAL WEB 14
  13. 13. For Nestle... • Most famous food company in Pakistan • For a usual customer nestle depicts qualityPARADIGM • Nestle uses the same symbol world wide which is a part of there marketing strategySYMBOL • Controls more than 70 of world bottled water brandsSTORIES • Daily production of a wide range of products. • Launching new products every once in a year RITUALS & ROUTINES 15
  14. 14. Cont.... • Striving to dominate the global water market of the future POWER STRUCTURES • Must follow the standards determined by WHO. • Headquarters in Switzerland. CONTROL SYSTEMS • Matrix Organizational structure ORGANIZATIONAL STRUCTURES 16
  15. 15. PORTER’S 5 FORCES MODEL 17
  16. 16. (i) Threat of New Entrants : Low Nestlé, the has been around in Pakistan for decades and boasts a long history of quality products and consumer satisfaction, which has allowed the company to obtain a considerable share of the market. 18
  17. 17. (ii) Threat of Substitute Goods: High Due to the nature of the industry, Nestlé is best with the threat of substitute goods. From bottled water to milk-based products, there are arrays of similar products that compete directly with Nestlé. 19
  18. 18. (iii) Bargaining Power of Supplier: High Nestle is known for strong relations with the suppliers around the globe due to its immense buying power and also because of the fact that in such dairy and agricultural products quality is always important. Nestle cares of its suppliers which in return pays them off in the form of quality products 20
  19. 19. (iv)Bargaining Power of Customers: High Customers carry huge quantity of bargaining power concerning their utilization of different Nestlé products. (v) Competitive Rivalry within the Industry: Low Nestle has a very strong position in the food processing industry but few major rivals do exist in the industry. 21
  20. 20. SWOT Analysis STRENGTHS WEAKENESSES OPPORTUNITIES THREATS Brand name R&D department Unique features and technologies 40 & 60% test result criteria Less consumer research in few areas Market expansion by using bio-technology Baby milk 22
  21. 21. Strengths:  Brand image.  Innovative marketing strategies.  Easy to approach outlets.  Quality products.  Strong research and development department.  Growing sales and profits.  Major shareholder in the food industry of Pakistan.  Strong distribution networks. 23
  22. 22. Weaknesses:  The target market of Nestle products is upper middle and high class because lower middle and poor class cannot afford to buy Nestle products due to its premium price compare to other companies like Shezan etc.  It is a main weakness of Nestle products that there are different companies which provide substitutes of Nestle products but the name of Nestle products is always stand in the last because of low advertising and marketing. 24
  23. 23. Opportunities: ☼ Nestle have opportunity to expand their product line like tea etc ☼ They can introduce more health-based products, and because they are a market leader, they would likely be more successful. ☼ Transition to a "Nutrition and well-being" company. ☼ Nestle can make itself as social company. ☼ Company can open separate stores for eliminating retailers. 25
  24. 24. Threats:  Price fluctuations due to rupee devaluation as raw material are imported.  Effect of Seasonality’s upon sales.  Inflation is getting higher and higher so the purchasing power of the people is decreasing day by day.  Major Player may enter target market Legal and ethical issues.  Market segment growth could attract new entrants.  Main competitors Shezan, Olfrut, Maza and Haleeb are main threat for Nestle juices especially the Shezan is growing very fast. 26
  25. 25. SUGGESTIONS  Bonus packages and increment in salaries for a selective level of work and efficiency should be awarded to attract the employees’ concern.  Staff should be made more responsible by implementing strict rules and regulations and taking disciplinary actions against any un-professional behavior. 27
  26. 26. CONCLUSION Nestle is a market leader due to different reasons:  Its price is high against its competitors but it matches its quality with its competitors.  Its packaging is good.  We can easily find Nestle from any retailer shop. 28
  27. 27. REFERENCES • http://www.passionpk.com • http://www.slideshare.net • http://www.nestle.pk/ • http://www.authorstream.com 29
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