The presentation describes the diverse business scenarios of niche marketing possibilities in the present business market. Niche marketing business unfolds with the philosophy of “smaller is bigger” that integrates highly focused and segmented approach to define the niche market. The presentation also outlines 5 successful rules to achieve success via niche marketing.

1. Top 5 Rules To Master Niche Product Marketing!

2. Niche Product Marketing – Applicability For Businesses!
Not all businesses are alike…
Solo-business
Owners
Small Business
Owners
New
Entrepreneurs
Large Business
Enterprises
Neither are their assets…
Resources
Capabilities
Preferences
A specific set
of
management
choices based on assets
But, business decisions are governed
by…
Possibilities
Investments

3. Niche Product Marketing – Applicability For Businesses!
Today, there are two marketing choices available for all marketers…
Mass marketing Niche marketing

4. Niche Product Marketing – Applicability For Businesses!
To stand apart from competitors , new
businesses need millions of dollars….
Unfortunately, not all businesses are so wealthy….
What’s the
Solution???

5. Niche Product Marketing – The 89% Solution to 100% Problem!
Find your
riches in
niches!
Here, is a 89% solution to the problem…

6. Niche Product Marketing – What is it?
Niche marketing is all about…
Narrowing down your
target market to match up
your brand assets that
rightly fit into consumer
needs!

7. Why Niche Product Marketing?
Because, small is beautiful…
No. of items

8. Niche Product Marketing – Small is Beautiful!
NOTeveryone is your
customer…
Because…

9. Niche Product Marketing – Small is Beautiful!
The narrower the niche
The stronger the
business

10. Niche Product Marketing – How to work out on your niche!
Find what is it that you actually love doing?
Find what is it that you are actually good at; things
that others can’t do?
Find what others will value and pay for?
The sweet spot

11. Niche Product Marketing – Top 5 Rules!
Rule#1
Identify the sweet spots…
• What appeals your target market niche?
• What is unique in what you offer them?
• Which service variations distinguishes
you from competitors?

12. Niche Product Marketing – Top 5 Rules!
Rule#2
Understand the hot buttons of your market niche…
Understand how customers distinguish the range of products in
the market-price, quality, brand, imagery, market positioning
and so on…

13. Niche Product Marketing – Top 5 Rules!
Rule#3
Apply the right marketing mix to market service
differentiation …
Company marketing mix1
Company marketing mix2
Segment1
Segment2
Segment3Company marketing mix3

14. Niche Product Marketing – Top 5 Rules!
Rule#4
Choose the right competitive advantages…
• How many differences to promote?
• Which differences to promote?
Product
Differentiation
Services
Differentiation
Personnel
Differentiation
Image
Differentiation
Channel
Differentiation

15. Niche Product Marketing – Top 5 Rules!
Rule#5
Find a viable social media channel to evangelize your
business offering…
• Assess the strength of the social media channel
you considering to promote your business
• Find the right marketing channel to ignite
conversation
• Spread the word-of-mouth about your business
• Scrutinize the potential return on investments

16. Well that’s not all!....there are more such niche marketing rules that can
establish success thresholds for marketers to rank high faster!
Brush-up the
thumb-rule…
“Do what you love to do
Do what you are good at
Do what others value you for”
Remember:
Successful niche firms takes larger market
share!
So, “sell less & serve more!”