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Making Money in 2015
- for the average joe
Suumit Shah &
Subhash Chandra
Source: eMarketer 2014
Introduction - Suumit Shah
Founder - Risemetric
Founder - Grappr
Introduction - Subhash ChandraIntroduction - Subhash Chandra
Co-Founder - Risemetric
Subhash & Suumit
Guys who know a thing or two
• Worked with top indian Startups as Digital
Marketing Consultants
• Over 3 ...
Lets start
Source: eMarketer 2014
This is the world we live in
Subhash & Suumit
Source: BBC Technology 2014
And we’ve changed the way we live in it
Feel Connected
We	check	our	phones
15...
Subhash & Suumit
Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, April 2015
Our path to purchase has ch...
Search
How to take
great photos Read
Blog articles for advice on
taking great photos
Email
friend for advise
on buying a
D...
Subhash & Suumit
Abandon shopping carts without purchasing1
Leave a website without converting1
Typically visit 4-5 sites ...
38%
of the customers don’t purchase on the
first day of their buying cycle
4.90average days until actual sale
The typical person sees
5,000 Ads
Google Confidential and Proprietary
these ads can influence buying decisions
Its not 2012 anymore - Marketing is so different
Subhash & Suumit
Meanwhile Online content market has been taken over by brands
And Indians are still falling for traditional way of Internet
Marketing
Blogging
CPA
Affiliate
Marketing
Email Marketing
•...
Subhash & Suumit
Gurusaresellingthesamecrapoverandover
Comscore, Feb 2014
Subhash & Suumit
Andoutoffrustration-thisiswhatwestartdoing
Comscore, Feb 2014
Subhash & Suumit
Imeanthis!-thisisaffiliatemarketing-ByIndians!
Comscore, Feb 2014
Subhash & Suumit
andthisisemailmarketingatitsbest
Comscore, Feb 2014
Subhash & Suumit
andthisisemailmarketingatitsbest
Comscore, Feb 2014
Is it all over ? Is Making making online dead ?
Confidential and Proprietary
No, but the approach has to been changed
Its Competitive - Too much competition for an averag...
and I had a choice
To continue to be what I was being taught or change our approach
Being a Spammer
● Lost hope
● Jumps he...
And here is what we did
Subhash & Suumit
Lead GenerationLead Generation - Internet Marketing with twist
Its Hard - Keep the me too crowd away and ...
Subhash & Suumit
Screenshot time :) We know you need this
Subhash & Suumit
but how did we do it ?
1 Think of a random service we needed in past
2 Contact business owners with propo...
Subhash & Suumit
How to find a service ?
Subhash & Suumit
Landing pages ? Instapage
⇑ 17% Conversions
Split test
Varient1 Varient2
180
⇑ 23% Conversions
Keep testing and optimising
Subhash & Suumit
ComScore, 2010; Gemius 2013
Don’t forget for re-targeting
3+ ad engagements
leads to improved ad
effectiv...
Thank you
Subhash Chandra
Prochain SlideShare
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Webinar by Subhash Chandra & Suumit shaha - Blogwithjag

Webinar by Subhash Chandra & Suumit shaha

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Webinar by Subhash Chandra & Suumit shaha - Blogwithjag

  1. 1. Making Money in 2015 - for the average joe Suumit Shah & Subhash Chandra
  2. 2. Source: eMarketer 2014 Introduction - Suumit Shah Founder - Risemetric Founder - Grappr
  3. 3. Introduction - Subhash ChandraIntroduction - Subhash Chandra Co-Founder - Risemetric
  4. 4. Subhash & Suumit Guys who know a thing or two • Worked with top indian Startups as Digital Marketing Consultants • Over 3 Million USD in revenue this year
  5. 5. Lets start
  6. 6. Source: eMarketer 2014 This is the world we live in
  7. 7. Subhash & Suumit Source: BBC Technology 2014 And we’ve changed the way we live in it Feel Connected We check our phones 150x per day Express Ourselves 4 out of 10 people repost photos or videos online Explore Our Interests Americans spend more time on devices than they do sleeping
  8. 8. Subhash & Suumit Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, April 2015 Our path to purchase has changed 10.4sources before purchasing, Consumers consult an average of
  9. 9. Search How to take great photos Read Blog articles for advice on taking great photos Email friend for advise on buying a DSLR ASK Reviews and recommendations on forums/blogs Search Buy DLSR Online Visit E-Commerce sites Purchase And it’s a complex journey People don’t buy online after clicking on your link anymore
  10. 10. Subhash & Suumit Abandon shopping carts without purchasing1 Leave a website without converting1 Typically visit 4-5 sites before purchasing2 96% 70% 49% 1. Source: Understanding Shopping Cart Abandonment, Forrester Research, May 2014 2. Source: Google/Compete Sporting Goods Study: (Sept 2014-Sept 2015) Clickstream BF02 (number of different brands visited) What’s the big deal?
  11. 11. 38% of the customers don’t purchase on the first day of their buying cycle
  12. 12. 4.90average days until actual sale
  13. 13. The typical person sees 5,000 Ads Google Confidential and Proprietary these ads can influence buying decisions
  14. 14. Its not 2012 anymore - Marketing is so different
  15. 15. Subhash & Suumit Meanwhile Online content market has been taken over by brands
  16. 16. And Indians are still falling for traditional way of Internet Marketing Blogging CPA Affiliate Marketing Email Marketing • The world don’t need another tech blog • Blogging niche blogs are crap ● Competition is too damn high for an average joe ● Email goes into Spam / Promotions
  17. 17. Subhash & Suumit Gurusaresellingthesamecrapoverandover Comscore, Feb 2014
  18. 18. Subhash & Suumit Andoutoffrustration-thisiswhatwestartdoing Comscore, Feb 2014
  19. 19. Subhash & Suumit Imeanthis!-thisisaffiliatemarketing-ByIndians! Comscore, Feb 2014
  20. 20. Subhash & Suumit andthisisemailmarketingatitsbest Comscore, Feb 2014
  21. 21. Subhash & Suumit andthisisemailmarketingatitsbest Comscore, Feb 2014
  22. 22. Is it all over ? Is Making making online dead ?
  23. 23. Confidential and Proprietary No, but the approach has to been changed Its Competitive - Too much competition for an average joe Ranking is hard - Despite what those gurus with Long tail pro tells you, its damn high hard ! Paid traffic is expensive : CPC is too high to get a positive ROI
  24. 24. and I had a choice To continue to be what I was being taught or change our approach Being a Spammer ● Lost hope ● Jumps here n there ● No stability ● CEO @ xyz.com Long term Business man ● Re-Occurring income ● Actual business man ● Luxury Traveler ● That Feeling :P OR? Google Confidential and Proprietary ComScore Viewability Benchmarks Insights
  25. 25. And here is what we did
  26. 26. Subhash & Suumit Lead GenerationLead Generation - Internet Marketing with twist Its Hard - Keep the me too crowd away and not another get rick quick scheme it takes efforts - More than buying a 200 rs domain and calling yourself CEO at XYZ.com It adds value : People love it, business owners love it and we adore it :P
  27. 27. Subhash & Suumit Screenshot time :) We know you need this
  28. 28. Subhash & Suumit but how did we do it ? 1 Think of a random service we needed in past 2 Contact business owners with proposal 3 $ Negotiate a deal on selling leads, keep it reasonable 4 Setup landing pages and Send traffic 5 Profit - Repeat with another service.
  29. 29. Subhash & Suumit How to find a service ?
  30. 30. Subhash & Suumit Landing pages ? Instapage
  31. 31. ⇑ 17% Conversions Split test Varient1 Varient2 180 ⇑ 23% Conversions Keep testing and optimising
  32. 32. Subhash & Suumit ComScore, 2010; Gemius 2013 Don’t forget for re-targeting 3+ ad engagements leads to improved ad effectiveness
  33. 33. Thank you Subhash Chandra

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