The document provides guidance on effective outreach and non-devotee care. It emphasizes creating devotees over constructing temples by focusing on literary works, books, and magazines. Effective outreach involves understanding the audience, developing a strategy with clear goals and tools, and measuring outcomes through metrics like books distributed, attendance, and follow ups. Mass movement is important, but high-class educated men should be appealed to as leaders who can properly manage and push the movement forward globally. Preaching should be tailored to individuals' specific conditions and done with care, empathy and truthfulness.

1. ILS 2014
Mayapur
Effectiv
e

2. Non-Devotee
Care

3. Sri Chaitanya Mahaprabhu.
Harinama Sankirtan
Outreach

4. “Therefore I order
every man within
this universe to
accept this Krishna
consciousness
movement and
distribute it
everywhere.”
Cc Adi 9.34

5. 5

6. “ People are
suffering for
want of
Krishna
Consciousnes

7. So in this age, it is more important to
create devotees than to construct temples.
My Guru Maharaja advised me to give
more stress on literary work such as
publishing books and magazines in
Krishna Consciousness, and temple
opening is a secondary consideration.
I am just trying to open some temples in the
Western countries because there is none.
>>> Letter to: Gopala Krishna, 69-03-16

8. Managing our
Outreach effectively

9. Contact
Cultivate
Congregate
Care
Commitment
Impact
OUTREACH
Festivals
Harinaam
Books
Prasadam
FOLLOW UP

10. •Contact
•Cultivate
•Congregate
•Care
•Commitment
5 steps to OUTREACH
5Cs

11. The Outreach Universe available to us.
Humanitarian activists
Happiness Seekers
Yoga enthusiasts
Philosophy of LIFE
Krishna
Other .

12. “I am the only gardener.
How many places can I go? How
many fruits can I pick and
distribute? It would certainly be a
very laborious task to pick the
fruits and distribute them alone,
and still I suspect that some
would receive them and others
would not.”
Cc Adi 9.34

13. Effective
•Understanding
whats at the
Heart of
Outreach
•Strategy
•SMART Goals
•Measuring OE

14. At the Heart of Effective Outreach.
• Speaker
• Scholar
• Entertainer
• Preacher

15. “One who gives personal instruction to
each and everyone does more for others
than the platform speakers do.
Generally, whatever platform speakers
say cannot solve the problems of
everyone in the audience, nor can it
always benefit every individual. A
person's defects are better rectified in a
private tutorial class or private coaching
than in hearing lectures in a school or
college. Therefore those who instruct
particular persons separately can award
them something more permanent.”Srila Bhaktisiddhanta
Sarasvati Thakura

16. Strategy.
• Who's the audience ?
• What is the theme ?
• What are the elements ?
• What is the knowledge level ?
• What are the apt tools ?

17. Vishokumbham
Payonmukham
Srila Prabhupada’s Strategies

18. What are the tools and training that is required to successfully implement this aspect of outreach?
Mass
Movement

19. . . . . so in that case my request to you is
that you enter into the universities and
colleges wherever possible and preach
there with a view to recruiting some first-
class devotees for helping me manage
and push on this movement all over the
world. Overall there is shortage of first-
class, experienced men to manage things
just to the highest standard, as you are
doing. Therefore I am calling upon you
the big leaders to push this idea forward,
namely, to attract some educated men to
join us.
Class

20. In this way, appeal
yourself to the high
class of men, not the
mass. Mass, too, we do
not eliminate anyone,
but if best men are
there to run on things,
mass will follow later.

21. It is our responsibility
to recruit these young
educated boys and
girls before they
become spoiled by the
degraded conditions of
this so-called human
society

22. Hare Krishna Hare Krishna
Krishna Krishna Hare Hare
Hare Rama Hare Rama
Rama Rama Hare Hare.

23. “Stop it !
They think we are
beggars !”

24. Effective
• How Many ?
Books, Prasadam, attendance
• Feedback
• Database
• Follow up
• Analysis
•Measuring OE

26. So in this age, it is more important to
create devotees than to construct
temples. My Guru Maharaja advised
me to give more stress on literary work
such as publishing books and
magazines in Krishna Consciousness,
and temple opening is a secondary
consideration.
I am just trying to open some temples in
the Western countries because there is
none.
Results - What do we measure ?

27. How should we preach to ordinary people?
“Human beings carry a variety of diseases and each needs to be
treated
individually. Unless the disease is properly diagnosed, proper
treatment cannot
be administered and the ailment will not be cured. A platform speaker
cannot do
much for most sick people. He can give only token relief. I have not
found
anyone sincerely interested in Krishna consciousness for forty years.
Now
whomever comes to me is not interested in hearing Hari-katha. They
are not
ready to give up their dependence on their own education and
intelligence. In
this world people like to become popular; they do not like to inquire
about the
Absolute Truth. Those who claim to be religious preachers are busy
trying to
protect their own existence by flattering others. By speaking and
hearing the
truth, one's popularity is unlikely to be enhanced. Therefore, we are
not
Srila Bhaktisiddhanta
Sarasvati Thakura

29. 1. ATTENTION
2. ATTRACT
3. INTERACT
4. INFLUENCE
5. TRANSFORM
A. SANKIRTAN
B. PHILOSOPHY
C. ASSOCIATION
D. INFLUENCE
E. DEVOTEE.

30. You have asked me for suggestions of what to say to different
persons on
Sankirtana Party, but there is no specific saying to any person.
Whatever we
say we say to everyone. It doesn't matter what is his age. Krishna
Consciousness teaching does not depend on the age. It is the eternal
platform of the soul. This is the meaning of transcendental; that is is
beyond any consideration of material qualifications such as age or
intelligence. Just like thunder in the sky does not need any
explanation to
any old person or to a young child, similarly, the transcendental sound
vibration of Hare Krishna and preaching of Bhagavad-gita philosophy
will act
on everyone, regardless of whether or not they are understanding at
first.
When preaching you only repeat what you have heard from the
disciplic
succession and this will act.
>>> Ref. VedaBase => Letter to: Prahladananda -- Tittenhurst 5

31. Reaching out
Speaking the word of Krishna