Check out our exclusive UK Webinar previewing a new platform within LinkedIn specifically for better sales engagement - due for public release early August. If you use LinkedIn to generate and engage leads/prospects/customers, then this is an essential Webinar for you. LinkedIn Sales Solutions and SuccessFlow will cover the key steps: · LinkedIn Sales Platform Exclusive preview (Demo) · LinkedIn Social Selling · Salesforce Integration · Set-up & Training · Management & Measurement

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Exclusive Webinar:
NEW LinkedIn Sales Platform and Social Selling
Presented by:
!
Mark Donkin
Managing Director
SuccessFlow Ltd
!
Gary O’Reilly
Sales Solution Consultant
LinkedIn
!

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WELCOME
What we will cover today
• The power of LinkedIn
• New LinkedIn Sales Platform
• Platform Demonstration
• LinkedIn Social Selling Setup
• Sales Training
• LinkedIn Management
• Measurement

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Billions
of
professional
relationships
300M+
members
2B+
member
updates
per
week
!
LinkedIn has a wealth of
information on the
people and companies
with whom you want to
build relationships

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!
To tap into the power of
LinkedIn for sales, you
need to expand your
access and tailor your
experience
Today:
your
personal
network
All
that
LinkedIn
has
to
offer
YOU

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!
To tap into the power of
LinkedIn for sales, you
need to expand your
access and tailor your
experience
Today:
your
personal
network
All
that
LinkedIn
has
to
offer
YOU
Just
what
you
need
for
sales

6. Relevant
news
LinkedIn’s
network
data
Your
accounts,
leads
&
preferences
!
#ASKSUCCESSFLOW
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!
Sales Navigator makes
it simple to establish and
grow relationships with
your prospects and
customers
Sales
Navigator

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CORPORATE!
LICENSES!
• Full solution proposed to implement the “new sales playbook”
of social selling
• Prospect the LinkedIn network (300+m worldwide) (Leadbuilder)
• Start warmer conversations, with a much wider audience, directly on Linkedin.
(Full 3rd Degree access)
• Understand your prospects – who they are, their skills and areas of expertise,
their motivations, who they are connected to etc
• Leverage the power of companies employees aggregrated connections to get
warm introductions to your prospects (Teamlink)
• Contact prospects directly with response guaranteed inMail
• Product training for your team/users
• Full visibility and reporting capabilities on usage
• Corporate invoicing & ownership of the solution
• SFDC Integrated Plug-In & Sync
• Relationship Management
• Thousands of existing clients using Linkedin Sales Solutions:
http://business.linkedin.com/sales-solutions/social-selling-case-studies.html

8. SET UP!
Getting ready for
social selling
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• Content strategy
• Optimise chosen profiles
• Salesforce integration
• Saved searches
• Segment connections using Tags

9. SET UP!
Content strategy
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10. SET UP!
Optimise chosen
profiles
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11. SET UP!
Optimise chosen
profiles
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12. SET UP!
Optimise chosen
profiles
#ASKSUCCESSFLOW
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13. SET UP!
Optimise chosen
profiles
#ASKSUCCESSFLOW
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14. SET UP!
Salesforce integration
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15. SET UP!
Saved searches
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16. SET UP!
Saved searches
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17. SET UP!
Segment connections
using Tags
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18. SET UP!
Segment connections
using Tags
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19. TRAIN!
Learn the skills needed
for social selling
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• Access approved content
• Post on a regular basis
• Engage with your leads
• How and when you need to connect
• Making support accessible

20. EMAILS
ARTICLES
RICHMEDIA
SOCIALCOPY
WHITEPAPERS
VIDEO
TRAIN!
Access approved
content
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21. TRAIN!
Post on a regular basis
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22. TRAIN!
Post on a regular basis
#ASKSUCCESSFLOW
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23. 3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
TRAIN!
Engage with your leads
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24. 3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd
3rd 3rd
3rd 3rd
TRAIN!
How and when
to connect
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1st
1st
1st
1st

25. TRAIN!
Making support
accessible
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• Live Training – 3 weekly sessions run by our
dedicated trainers. (Intro to Advanced Selling)
• Self Paced Self Learning Centre –
Tipsheets, Webinars, Best Practicer
• Relationship Management – Work with the
client to drive and measure ROI, adoption and
effective selling
• Enterprise Technical Support – “Go-To”
guys for help with day-to-day issues, tech
difficulties, product /feature queries & general
customer support

26. MANAGE!
Looking after your
connections and leads
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• Keep on top of your connection Tags
• Listen and monitor
• Update Salesforce
• Schedule time to manage LinkedIn
• Produce new content

27. MANAGE!
Keep on top of your
connection Tags
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Segment A Segment B Segment C

28. MANAGE!
Listen and monitor
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29. MANAGE!
Update Salesforce
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30. MANAGE!
Update Salesforce
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31. MANAGE!
Schedule time to
manage LinkedIn
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32. MEASURE!
Review your results
to learn and improve
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• Creating competition
• Centralised analytics
• Track your results in Salesforce

33. MEASURE!
Creating competition
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34. MEASURE!
Centralised analytics
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35. MEASURE!
Track your results in
Salesforce
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36. MEASURE!
Track your results in
Salesforce
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37. MEASURE!
Track your results in
Salesforce
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38. ABOUT!
SuccessFlow overview
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39. ABOUT!
SuccessFlow overview
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MARKETING
SALES
DATA

40. ABOUT!
SuccessFlow overview
#ASKSUCCESSFLOW
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M
ARKETING
SALES
DATA

41. ABOUT!
SuccessFlow overview
#ASKSUCCESSFLOW
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MARKETI
N
G
SALES
DATA

42. ABOUT!
SuccessFlow overview
#ASKSUCCESSFLOW
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CONSULTANCY
integrate
configuredevelop
training
MARKETI
N
G
SALES
DATA

43. ABOUT!
SuccessFlow overview
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AGENCY
co
ntentmarketingsocialmarketin
g
emailmarketingnurture
sco
ring
socialsellingsalesalignm
ent CONSULTANCY
integrate
configuredevelop
training
MARKETI
N
G
SALES
DATA

44. QUESTIONS
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? CONNECT WITH US
0845 680 5409
successflow.co.uk
SuccessFlow
@SuccessFlowLtd