GOOD TO GREAT
Why some companies make the leap………………and others don’t
The most effective management book by Jim C Collins published on 16th Oct 2001
summarized in just over 10 minutes in this presentation video by TeleEdu Consulting. You
can subscribe to following links on facebook / youtube.
Sudhir Agarwal
Principal Consultanthttps://www.facebook.com/TeleEdu.Consulting
https://www.youtube/c/teleeduconsulting

GOOD TO GREAT
Customers are
giving us 4 star
ratings which is
Good rating…
I feel “Being Good”
is quite satisfying
My customer base has
eroded over past few
months. The
competition is getting 5
stars. All this while I
never tried to move
from Good to Great
GOOD is Enemy of GREAT
Four Months Later

GOOD TO GREAT
“Few people attain great lives, in large part because it is so easy to settle for
a good life.”
Being comfortable makes one complacent
Players breaking their own world record are not good. They are great.
Usain Bolt has been the greatest athlete in a century.

GOOD TO GREAT
Good
Company
Level 5
Leadership
First who,
Then What
Disciplined People
Confront
the Brutal
Facts
Hedgehog
Concept
Disciplined Thoughts
Culture of
Discipline
Technology
Accelerator
Disciplined Action
Great
Company
Build up
FLYWHEEL EFFECT

Build up
Disciplined People
Right People with focus on Excellence
Level 5
Leadership
Modest and Self Effacing
Ambitious for the organization to excel
Fanatic about exceptional results on sustainable basis – Self Driven
Build Successors and Move on
Share Praise with all and Take Blame on themselves
LEVEL 5 LEADERSHIP

Build up
Disciplined People
Are Normal and not larger than life personalities
Level 5
Leadership
Come from within the organization with proven track record of hard work
LEVEL 5 LEADERSHIP

Build up
Disciplined People
Level 5
Leadership
LEVEL 5 LEADERSHIP
Identifying Level 5 leadership
Identify great results where no individual has taken the credit
Practice Good to Great Concepts
Invest on Personal Development, Coaching and Mentorship on potential candidates
Make someone climb the ladder from within the organization

Build up
Disciplined People
Level 5
Leadership
FIRST WHO, THEN WHAT
First Who, Then What? Quality of people in the team is equally as important
Just the opposite of First What, Then Who which is normally the strategy
You must get right people and not just good people.
Having right people should precede over the strategy and vision
First who,
Then What
After having right people, talk about what, where and how. WHO must precede HOW

Build up
Disciplined People
Level 5
Leadership
FIRST WHO, THEN WHAT
The selected lot would be self motivated and driven
Company without right people cannot be great.
Implementation of first who, then what is critical
First who,
Then What

Build up
Disciplined People
Level 5
Leadership
FIRST WHO, THEN WHAT
Implementation procedure has to be followed with discipline
Keep on looking and hire only till right candidate is found
If selection goes wrong, make the change immediately
Put the best people in areas where they can generate huge opportunities
First who,
Then What
The principle is simple. Let the WHO (Right people) debate the WHAT and HOW part
Hire Slow
Fire Fast

Build up
Disciplined People
Level 5
Leadership
CONFRONT BRUTAL FACTS
Level 5 Leadership and Right people will help in having disciplined thoughts
Disciplined People will keep Organizational Goals always above own EGO’s
The first step is to acknowledge facts honestly even if they are terribly brutal
Right decisions will always be based on disciplined thought process
First who,
Then What
The key is to start with the questions rather than answers.
Confront
the Brutal
Facts
Disciplined Thoughts

Build up
Disciplined People
Level 5
Leadership
CONFRONT BRUTAL FACTS
Leadership with all the answers leads just an execution team. It will fail the purpose
Asking right questions without assuming the answers will make the requirement specific
Probing workshops would be good setup to start with
Promote debates and dialogue. Avoid coercing team
First who,
Then What
Conduct post-mortems on wrongs / mistakes. Learning opportunities without blame
Confront
the Brutal
Facts
Disciplined Thoughts

Build up
Disciplined People
Level 5
Leadership
CONFRONT BRUTAL FACTS
Empowering people to raise red flags for things needing immediate attention
Established Red Flag mechanisms will break the silence typical of a hierarchy structure
Encourage Red Flag Mechanisms through reconfirmation of the team on a decision made
Encourage out of the box thinking
First who,
Then What
Listen to your intuition and stay clear of ego
Confront
the Brutal
Facts
Disciplined Thoughts

Build up
Disciplined People
Level 5
Leadership
CONFRONT BRUTAL FACTS
The organization becomes more resilient with capability to quickly adapt to new challenges
People feel fearless in giving their 100% as the failures are accepted as learnings
Encourage and Establish Duality – Stockdale Paradox
First who,
Then What
Confront
the Brutal
Facts
Disciplined Thoughts

Build up
Disciplined People
Level 5
Leadership
HEDGEHOG CONCEPT
Understanding the difference between Fox and Hedgehog
Fox is very clever and looks through all the complexity around
Hedgehog is a very simple creature and don’t see any complexity around
Hedgehog just pursue a single goal with all its clarity without any distraction
First who,
Then What
Its too good at rolling its structure into a ball and protect itself. That is resilience
Confront
the Brutal
Facts
Disciplined Thoughts
Hedgehog
Concept

Build up
Disciplined People
Level 5
Leadership
HEDGEHOG CONCEPT
G2G organizations portray Hedgehog behaviour
They focus on what they are best at. They don’t get distracted
Hedgehog DNA can be seen at the intersection of three things
Passionate about. Best at. Drives your Economics
First who,
Then What
Confront
the Brutal
Facts
Disciplined Thoughts
Hedgehog
Concept

Build up
Disciplined People
Level 5
Leadership
HEDGEHOG CONCEPT
Hedgehog DNA can be seen at the intersection of three things
First who,
Then What
Confront
the Brutal
Facts
Disciplined Thoughts
Hedgehog
Concept
What you are
passionate
about
What
drives your
economic
engine
What you
can be
best in the
world
Hedgehog
Great companies identify the passion and then align the tasks
Identify one area where you can be best at not what you want to be best at.
Find out what one factor where you can be best at would drive profits
Profits / Money is like blood flowing in the vessels. It doesn’t define us as who and what
It still is the necessary ingredient to keep our survival

Build up
Disciplined People
Level 5
Leadership
HEDGEHOG CONCEPT
Hedgehog DNA can be seen at the intersection of three things
First who,
Then What
Confront
the Brutal
Facts
Disciplined Thoughts
Hedgehog
Concept
What you are
passionate
about
What
drives your
economic
engine
What you
can be
best in the
world
Hedgehog
This intersection of Passion, Being Best at and Creating Money is the Mantra for success
G2G organizations would base their goal setting on Hedgehog concept
It doesn’t happen overnight. It has to be set up involving the right people
Setting up of right HC is the turning point for the organization in the G2G journey

Build up
Disciplined People
Level 5
Leadership
CULTURE OF DISCIPLINE
Discipline in people would eliminate need for hierarchy
First who,
Then What
Confront
the Brutal
Facts
Disciplined Thoughts
Hedgehog
Concept
Disciplined Thoughts keep everyone on track
The above two followed by Disciplined actions would eliminate bureaucracy
No need for excessive control on the actions of team
Culture of discipline involving People and Thoughts in line with HC is the key for G2G
Culture of
Discipline
Disciplined Action
Don’t mistake Control for Discipline

Build up
Disciplined People
Level 5
Leadership
CULTURE OF DISCIPLINE
Build a Culture of Discipline
First who,
Then What
Confront
the Brutal
Facts
Disciplined Thoughts
Hedgehog
Concept
Promote freedom, responsibility and ownership within a defined set of framework
For example, Airline pilot controlled by ATC is solely responsible for safety of plane / Pgrs
Getting right people on board. (Disciplined People / Thoughts / Action)
Strong Culture over Dictatorship and Uncompromised Adherence to Hedgehog Concept
Culture of
Discipline
Disciplined Action
Prepare and strictly follow “STOP DOING” list
Hierarchical
Organization
Great
Organization
Bureaucratic
Organization
Start Up
Ethic of Entrepreneurship
LOW HIGH
HIGH
CultureofDiscipline

Build up
Disciplined People
Level 5
Leadership
TECHNOLOGY ACCELERATOR
Look at Technology from the lens of HC
First who,
Then What
Confront
the Brutal
Facts
Disciplined Thoughts
Hedgehog
Concept
Technology in line with HC will accelerate the momentum of actions
Focus on How the Technology is used as far more important than mere adoption
Set up the organization for auto pilot mode – Flywheel Concept
Culture of
Discipline
Disciplined Action
Technology
Accelerator

Build up
Disciplined People
Level 5
Leadership
FLYWHEEL CONCEPT
Look at Technology from the lens of HC
First who,
Then What
Confront
the Brutal
Facts
Disciplined Thoughts
Hedgehog
Concept
Technology in line with HC will accelerate the momentum of actions
Focus on How the Technology is used as far more important than mere adoption
Set up the organization for auto pilot mode – Flywheel Concept
Culture of
Discipline
Disciplined Action
Technology
Accelerator Great
Company
Good
Company
FLYWHEEL EFFECT

Build up
FLYWHEEL CONCEPT
FLYWHEEL EFFECT
BUILD MOMENTUM
STEPS FORWARD
IN SYNC WITH HC
VISIBLE RESULTS
ACCUMULATION
PEOPLE LINE UP
ENCOURAGED / ENERGIZED

Build up
FLYWHEEL CONCEPT
FLYWHEEL EFFECT
BUILD MOMENTUM
STEPS FORWARD
IN SYNC WITH HC
VISIBLE RESULTS
ACCUMULATION
PEOPLE LINE UP
ENCOURAGED / ENERGIZED
PUSH REQUIRED TO START.
MORE REQUIRED TO INCREASE MOMENTUM
AT SOME STAGE CALLED INFLECTION POINT,
IT WILL START ROLLING ON ITS OWN IN
BREAKTHROUGH ZONE ENCOURAGING
CONTINUED BUILDUP THUS TRANSITING INTO
AUTO MODE
No singular thing that
made the difference.
It’s about consistency
involving cumulative
effect over a long
period of time.

Hope you enjoyed watching the video
Your time and patience is much appreciated
Every Expert was once a Beginner
Sudhir Agarwal
Principal Consultant
Please do subscribe my youtube channel “Teleedu Consulting”.
Thanks for your encouragement
https://www.facebook.com/TeleEdu.Consulting
https://www.youtube/c/teleeduconsulting