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Growth of bpo industry in india

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Indian IT & BPO industry
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Growth of bpo industry in india

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A study on the growth of BPO industry in India.This paper contains the different aspects of BPO industry in India and The main reasons behind th egrowth of BPO industry in India,

A study on the growth of BPO industry in India.This paper contains the different aspects of BPO industry in India and The main reasons behind th egrowth of BPO industry in India,

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Growth of bpo industry in india

  1. 1. THE GROWTH OF BUSINESS PROCESS OUTSOURCING INDUSTRY IN INDIA SUDIPTA SAHA ROY ASSISTANT PROFESSOR IN COMMERCE SERAMPORE COLLEGE (CLCUTTA UNIVERSITY)
  2. 2. DEFINITION OF THE PROBLEM  The expansion of BPO industry in last 15 years has a great impact on the economic growth of the service sector. The Indian BPO market reach US$1.4 billion in 2011.It will grow in to a US$1.69 billion market by 2012, and further to US$ 2.47 billion by 2014 (according to Gartner survey estimates). This study is undertaken to provide a systematic analysis of  (i) some of the general aspects of the BPO industry,  (ii) the specific conditions that have led to the phenomenal growth of this industry in the Indian economy
  3. 3. SURVEY OF LITERATURE SOURCE FOCUS Ronan McIvor-The Outsourcing Process Strategies for evaluation and management-Cambridge University Press,2006 Case studies of BPO Companies ,based on empirical research. Marc J. Schniederjans, Ashlyn M. Schniederjans, Dara G. Schniederjans-Outsourcing and Insourcing In An International Context,2005 Methodological technique for implementing outsourcing decisions The IT BPO Sector in India :Strategic Review 2011 by NASSCOM,2011 Indian IT-BPO sector performance in the current fiscal year 2011 Impact of IT-BPO Industry in India :A Decade In Review by NASSCOM,2009 contribution of BPO industry to the development of Indian’s overall economy
  4. 4. OBJECTIVES OF THE STUDY 1. To explain the conditions necessary for the growth of the BPO Industries as a major constituent of a service based economy. 2. To identify major drivers of growth of the Indian BPO industry. 3. To study the patterns of growth in the Indian BPO industry over the recent past.
  5. 5. METHODOLOGY 1. Data Source: Mainly secondary data sources are used (i.e. press releases, news paper reports, data from the internet ) 2. Method of Analysis:  Time series analysis. 3. Time Period of Study  Financial year 2007 to 2011
  6. 6. REASON FOR OUTSOURCING  Cost Saving  Gain Outside Expertise  Improve Out Side Service  Focus on Core Companies  Gain Outside Technology  Alternative Career Path
  7. 7. MAJOR DRIVERS OF BPO INDUSTRY IN INDIA  Cost – effective manpower.  Large number of graduate engineers.  High-end telecom which is at par with global standards.  Strong quality orientation and monitoring quality targets.  Advantage of fast “turned-out” times for offering 24x7 services
  8. 8. MAJOR DRIVERS OF BPO INDUSTRY IN INDIA (CONTD.)  Proactive and positive policy environment  A friendly tax structure  18-point action plan of The National I.T. Task Force  A separate Ministry of I.T. was set up.  I.T. Act 2000.
  9. 9. ANALYSIS OF INDIAN BPO SECTOR ADVANTAGES WITH PORTER’S DIAMOND FRAMEWORK FIRM STRATEGY, STRUCTURE AND RIVALRY High profit,retaing customers,provides customer satisfaction,cheap labour,skilled work force FACTOR CONDITIONS Increasing no of graduates in Engineering ,good salary. DEMAND CONDITIONS Research & analysis , outsourcing of- legal work, engineering ,infrastructure,management, accounts,HR . RELATED AND SUPPORTING INDUSTRIES : Software development,health care,business service,financial service,monitoring service CHANCE Historical past,poliical stability,economic growth. GOVERNMENT Liberalization policy,tax structure,FDI
  10. 10. REVENUES FROM BPO IN INDIA (US$ MILLION) FINANCIAL YEAR 2007 2008 2009 2010 2011 Exports 7570 9915 11703 12401 14140 YOY Growth (%) 30.98 18.08 5.96 14.02 DOMESTIC 1400 1576 1932 2282 2777 YOY Growth (%) 12.57 22.59 18.12 21.69 Total 8970 11491 13635 14689 16917 YOY Growth (%) 28.10 18.66 7.73 15.16
  11. 11. ITES-BPO EXPORT REVENUE: (SOURCE:NASSCOM STRATEGIC REVIEW 2011.COMPILED) ITeS-BPO Segment FY 2007 USD mn FY 2008 USD mn FY 2009 USD mn FY 2010 USD mn FY 2011 USD mn 5 YEAR CAGR Customer Interaction Services 3520 4300 5123 5370 6014 14.3% Finance & Accounting 1456 2122 2508 2721 3152 21.3% HR Admn. 182 218 255 267 299 13.2% Procurement & Logistics 52 61 70 77 89 14.4% Knowledge Services 1255 1711 1999 2100 2500 18.8% Other Horizontal Services 102 115 134 140 153 10.7% Vertical Specific BPO Services 1003 1388 1620 1726 1933 17.8% Total 7570 9915 11704 12401 14140 16.9% 1/n Note: Compound Annual Growth Rate(CAGR)={(End Value/Beginning Value) - 1}x 100
  12. 12. EMPLOYMENT OPPORTUNITY IN INDIAN BPO INDUSTRY SOURCE:NASSCOM (COMPILED) Employment Opportunities FY 2007 FY 2008 FY 2009 FY2010 FY 2011 5 YEAR CAGR 298953 371965 570000 768000 835000 29.28%
  13. 13. FINDINGS: (1) BPO industry generates substantial amount of revenue from both domestic and export-oriented operations. (2) Finance and accounting ,knowledge services emerging as growth drivers for the BPO industry. (3) It creates huge employment opportunity through the expansion of BPO services globally. (4) BPO is the core sector that has driven the country in the epicenter change.
  14. 14. LIMITATIONS (1) The study is based on secondary data because of time and cost constraints. (2) A larger time horizon of analysis would have been more reveal (3) The study could not delve into India’s future prospects in the BPO segment in general. SCOPE FOR FURTHER STUDY  We would like to identify the following aspects of the BPO industry for further study and research. 1. Contribution of BPO’s in Indian Economy. 2. Comparative analysis of various BPO services in India's IT industry. 3. Indian BPO industry in the context of the global BPO sector
  15. 15. CONCLUSION  According to the NASSCOM’s Strategic Review 2011, the BPO sector in India remained the fastest developing industry. Behind the success of BPO industry in India, the contributions of Indian BPO companies are very much noteworthy.Presntly the leading BPO companies are TCS, Wipro, Cognizent, Genpact, IBM Daksh etc.The growth of BPO industry will happen in a gradual, incremental fashion but it will take place for a sustained period of time.
  16. 16. BIBLIOGRAPHY  Press Releases, Reports, Corporate Brochures, News Paper Reports etc. Agarwal, Rahul.Business Process Outsourcing (A project study). Available at www.Linkdin.com/pub/dir/Rahul/Agarwal. Amrutrao, Suyog.Business Process Outsourcing. Published Paper at www.veloxian.com,Osmanabad. Gartner Report on Indian BPO.2010-2011 Himachali, Sanjeev.BPO Industry in India –A Report.23,July,2005.available at www.ezinearticles.com. Nakkiran S. & Jhonfranklin D., Business Process Outsourcing: Concept, Current Patel, Naresh Variya B.Pathik(2006).Trends in Compensation Management in Indian BPO Sector.available at www.indiamba.comth ,4 th,August  Websites www.BPO India.org. www.dnb.co.in/itesbpo/ITesBPO.asp. www.Go4bpo.com. www.outsource 2india.com
  17. 17. THANKS TO ALL

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