Ten Keys to using Social Media Successfully

1. getting started with social media Sponsored by:

2. what is social media?

3. Is it this?

4. It’s actually this….

5. Powered by this…

6. Social media is not a strategy or a tactic – it’s simply a channel.

7. Social media is a conversation online. Look who’s talking: your customers your employees your investors your critics your fans your competition.... anyone who has internet access and an opinion.

8. How can Social Media be used? It’s not just marketing… Generating sales leads Product development Customer support Internal knowledge Market & customer feedback Rapid sharing Executive leadership & visibility Branding

10. butdoes Social Media work?

11. Social media influences behaviour 91% say consumer reviews are their top aid to buying decisions 87% trust a friend’s recommendation over critic’s review People are 3times more likely to trust peer opinions over advertising for purchasing decisions * Slide courtesy of Digital Influence Group

12. Mavens Selectives Butterflies Wallflowers Engagement dbase July 2009 – Top100 Brands Wetpaint & Allimeter

13. Engagement correlates with performance

14. 10 Keysto Social Media success

15. 1. Experiment with social media Experiment personally before professionally Try a variety of social media tools Be yourself, make some friends, and share

16. 2. Make a plan 1. Discovery – explore what’s out there 2. Strategy – opportunities & objectives 3. Skills – identify internal resources & gaps 4. Execution – tools & process 5. Maintenance – monitor, measure & adapt Source: 5 Phases of Social Media Marketing http://socialcomputingjournal.com/viewcolumn.cfm?colid=789

17. 3. Listen Find where your audience is participating and indentify the influencers Read industry blogs Google your company name & your competition Use free tools that can help you listen

19. 4. Be transparent & honest Avoidpuffery Avoid evasionand lying Admit your mistakes right away

20. 5. Share your content Don’t be afraid to share Make your content easy to share Incorporate tools that promote sharing

21. 6. Be generous Think like a contributor, not a marketer Consider what is relevant to your community Promote other people’s content if it interests you

22. 7. Be personal and act like a person Don't shoutDon't broadcastDon’t brag Speak like yourself Personify your brand

23. 8. See criticism as an opportunity Don’t try to delete or remove criticism Listen to your detractors Admit your shortcomings Work openly towards an explanation and solution

24. 9. Be proactive Don’t wait until you have a campaign to launch - start planning and listening now Build relationships so they’re ready when you need them

25. 10. Accept you can’t do it all yourself Getbuy in from the organisation Convince senior team that social media is relevant to you ‘Divide and conquer’ within your team Recruit more help if needed

26. So many social media tools Social Networks News & Bookmarking Blogs Microblogging Video Sharing Photo Sharing Message boards Wikis Virtual Reality Social Gaming Podcasts RSS feeds

27. Social networking sites

28. Facebook Fastest growing social network 24 million members in UK Powerful tools to engage and understand your audience

29. Facebook Pages Your homepage on Facebook Messages, photos, videos, events Interact with users Fans see your page updates in newsfeed

30. Facebook Advertising Facebook ads give you the ability to advertise directly to specific demographic groups

31. Facebook Advertising - Targeting Location Age Sex Keywords (appear in your users profile) Education Workplace Relationship status Relationship interests Languages

32. Facebook Advertising – Analytics Facebook Insights provides information about your ad campaign Use this information improve your campaign

33. Facebook Connect Make you website more social by integrating with Facebook

34. Like buttons to attract fans Add the ‘like button’ to your website and emails

35. things to do… Create a pageto promote your brand Attract more fans with a contest Encourage a discussion and participate frequently Share and add value for your fans Have a clear plan for content

36. please don’t… Create a page and fail to maintain it Use hard sell approach & talk too much about yourself Censor comments Spam fans with too frequent messages Believe that ‘if you build it they will come’

37. Getting the best from blogs Transparent Relevant Be active Engage in dialogue Lots of links

38. Twittering for business Personal broadcast system Marketing, public relations and customer service Give your branda voice within the community Share timely information Personify your brand

40. getting you started… Find and share useful content Pose questions and reply to others Keep it fun - put a friendly face on your brand Use a photo and keep your bio complete & updated Know what people are saying about your brand

41. things to avoid DON’T… Sound like a press release – you’re in a social space Spam with constant links to your website Post useless information – who cares what you had for lunch Worry that you don’t have many followers… it takes time Follow thousands of people just to get more followers

42. Using video sharing in business Instructional Meet the team Behind the scenes Events Testimonials Entertain

43. The Old Spice Guy goes viral Fastest ever growing online viral video campaign 6.7 million views after 24 hours, 23 million views after 36 hours Isaiah Mustafa replied to 186 online comments and questions Sales increased by 107%

46. Free analytics to measure success

48. Meet people

49. Behind the scenes shots

50. Run competitions

51. Reveal new products

54. The future… geo-location services Share locations Reward attendance Leave recommendations Link to other people

58. The future?

59. 10 keys to success

60. In summary… Experiment with social media Make a plan (& plan your content!) Listen Be transparent & honest Share your content Act like a person Be generous See criticism as an opportunity Be proactive Accept you can’t do it all yourself

62. Sue Anstiss 01628 630363sue@promotepr.com @sueanstiss linkedin.com/in/sueanstiss www.promotepr.com