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Looking beyond the CV: Developing a LinkedIn Profile

  1. Looking Beyond the CV: Developing a LinkedIn Profile and understanding how social media is used in the workplace Sue Beckingham | @suebecks | Sheffield Hallam University
  2. Taking ownership of YOUR professional online presence Building valuable networks Developing confident digital skills Standing out from the crowd Key objectives
  3. Digital Literacies (Jisc 2014)
  4. Preparing for YOUR graduate employment
  5. YOU need to make time to develop YOUR professional online identity
  6. WARNING: Open sharing of your social life (and others...)
  7. WARNING: Open sharing of photos of your social life
  8. WARNING: Engaging in angry, rude or defamatory exchanges
  9. Every time you use social media you leave a trail. What permanent footprints are you leaving?
  10. What would a potential Employer think about your online presence?
  11. How can you use social media professionally? If you don't know it's time you found out....
  12. SLEP considerations • SOCIAL • Legal • Ethical • Professional As a professional how might social media enhance social interactions in the workplace?
  13. • social networking - connecting and communication • social collaboration - project management • social curation - bookmarking In the office or on the road, mobile and desktop apps are being used to keep teams synchronised across platforms and devices
  14. SLEP considerations • Social • LEGAL • Ethical • Professional Is it illegal to tweet (jokingly) that you are going to blow the airport "sky high" if your flight is delayed?
  15. A man was arrested under the Terrorism Act and issued with a life ban from Doncaster's airport after joking on Twitter that he would blow it "sky high" if his flight was delayed. He was prosecuted under section 127(1) of the Communications Act 2003, which prohibits sending "by means of a public electronic communications network a message or other matter that is grossly offensive or of an indecent, obscene or menacing character". "Unfortunately, yesterday I was found guilty and ordered to pay £1,000 in fines and legal costs, which I have to find along with my own legal costs of another £1,000. I am considering an appeal, though I have no means, having left my job due to the circumstances." Paul Chambers 2010
  16. SLEP considerations • Social • Legal • ETHICAL • Professional Is it unethical at interview to: • ask an applicant to hand over the log in to their Facebook page? • friend the HR Manager? • screen the applicant by 'Googling' them?
  17. Make sure you are in the YES pile of job applications!
  18. SLEP considerations • Social • Legal • Ethical • PROFESSIONAL Would it be unprofessional to post and tag photos of your colleagues at the work Christmas party on Facebook without peer consent?
  19. THINK before you share anything online
  20. Your digital profile is in YOUR hands
  21. Why would you need a LinkedIn profile?
  22. Make the most of YOUR profile!
  23. • LinkedIn members carried out over 5.7 billion professionally-oriented searches on the platform in 2012. • More than 4 million companies have LinkedIn Company Pages. • LinkedIn members are sharing insights and knowledge in more than 2 million LinkedIn Groups. • There are over 40 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest- growing demographic. LinkedIn Facts
  24. The tone of your LinkedIn profile It is acceptable for the profile language to be a little more informal (whilst remaining professional) than your CV. What this means in practice is that you can choose to use either: • the “Created… Led…” action-verb format of the CV where the personal pronouns “I” and “my” are left out OR • the more informal personal pronoun format that is generally not accepted in CVs, e.g. “My experience…,” or “I led…”
  25. Build your personal digital rolodex Connections can be accessed anytime and anywhere from your chosen device
  26. LinkedIn helps you keep in touch with your connections as the onus is on the individual to keep their contact details up to date.
  27. Your 1st degree connections open opportunities to expand your network with 2nd degree connections.
  28. Company search
  29. LinkedIn Advanced People Search helps you easily find experts and sources. Search by company name, company size, keywords, title or any other aspect to find exactly the source you need. Click on the person’s profile and you’ll see if anyone in your network knows them and can introduce you.
  30. Receive industry news tailored to your interests and delivered to your chosen digital device
  31. A space to showcase your BEST work
  32. Digital Portfolio Toolbox
  33. Professionals and experts in your field will be more likely to respond to your inquiries if you have a complete profile including a professional headshot.
  34. Developing an online profile using
  35. Begin to build your professional identity online as an expert in your field
  36. Whilst developing your profile opt to turn off activity broadcasts or prepare offline #1 Look at the privacy settings and options
  37. Click on the 'Edit Profile' button to update any of the sections or the 'Improve your profile' button for suggestions. Proofread any changes you make for errors! #2 Complete your whole profile
  38. Research has found that profiles are trusted more when they contain a photo #3 Include a photo
  39. Think about the key search words people would use if they were looking for:  graduates with skills in your field ADD these to your profile #4 Include relevant keywords
  40. Your headline will default to your current job title, but this can be edited to add further information and keywords. Students may wish to display their degree title; Graduates that they are recently graduated #5 Edit your headline
  41. Your default public URL appears underneath your photo. This will also include random numbers and letters: Edit this to have your full name then add to: • your email signature • business cards • your bios on other social sites #6 Customise your public profile URL
  42. Add relevant skills to your profile in the Skills section. Valued connections may then publically endorse your skills and expertise #7 Add skills to your profile
  43. You may give others a recommendation, but do also consider asking people you have worked with to give you a recommendation. #8 Ask for recommendations
  44. • Connect with current and previous work colleagues • Develop relevant 2nd and 3rd degree connections • Search by name, company, school, email contacts or group members. Drill down using advanced people search. #9 Make connections
  45. • Join groups related to your specialism • Engage in discussion topics • Develop new connections and network • Create your own group #10 Join relevant Groups
  46. #11 Add projects to your profile
  47. #13 Add SlideShare presentations
  48. #14 Add links to your blog/ website
  49. #15 Write blog posts within LinkedIn
  50. Top 5 Profile To-Dos
  51. Don't neglect other social media Do your research • Be where industry experts are • Follow/Connect • Find out how they use social media
  53. Resources: How to use social media responsibly How your personal use of Social media relates to the University's rules and regulations; what is inappropriate, and the associated consequences Managing your digital footprint Four ways to stop your social media past damaging your real-life future; simple steps to clean up and manage your social media identity Using social media for learning Make social media work for you and stand out from the crowd by identifying and harnessing opportunities Using social media to enhance your employability Outlining the ways in which social media can improve your employability and develop a satisfying career
  54. Sue Beckingham Senior Lecturer in Computing and Educational Developer (TEL) with a research interest in the use of social media in education. Blog: LinkedIn: Twitter: @suebecks All images used (unless cited) have a public domain licence

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