Invited Guest Lecture at the University of York, Department of Biology
Aims:
Introduce the concept of a professional digital footprint
Professional use of social channels
Developing your own professional online presence
1. Social Media and the
Professional You
Sue Beckingham | @suebecks
Sheffield Hallam University
University of York
Department of Biology
Careers Summer School Event
2. Social Media and the Professional You
Aims:
• Introduce the concept of a professional digital
footprint
• Professional use of social channels
• Developing your own professional online
presence
20. 225 million members worldwide
students and recent graduates - fastest
growing demographic
11m+ members in the UK
professionals are signing up to LinkedIn at a
rate of approx. 2 new members per second.
Company presence
2.9m companies have a page
LinkedIn Groups
2.1 million
LinkedIn Demographics
21. Make the most of
YOUR profile!
http://press.linkedin.com/about
25. Professional Societies
Society for
Experimental Biology
Biochemical Society
Society of Biology
Association of Applied
Biologists
British Ecological
Society
British Society for Cell
Biology
The Genetics Society
Are you aware of their
online presence beyond
the website?
28. Check and raise your privacy settings
on Facebook
Create secure passwords and lock
your phone
Don’t disclose personal information
Be careful what you share and who
you share it with
30. Whilst developing your profile
you can opt to make it private
until you are ready to share it
#1
Look at the
privacy
settings and
options
31. Research has found that profiles are more trusted
when they contain a photo
#2
Include a
photo
32. Click on the 'Edit Profile' button
to update any of the sections or
the 'Improve your profile' button
for suggestions.
Proofread any changes you make
for errors!
#3
Complete
your whole
profile
33. Think about the key search words
employers would use if they were:
looking for people with skills in your field
looking for graduates, interns or students
for work placements
#4
Include
relevant
keywords
34. Your headline will default to your
current job title, but this can be edited
to add further information and keywords
#5
Edit your
headline
35. The default URL will also include random numbers
and letters and appears underneath your photo.
uk.linkedin.com/pub/your-name/1x/11x/111
Customise this to have your full name then add to:
• your email signature
• business cards
• your bios on other social sites
#6
Customise
your public
profile URL
36. Add relevant skills to your profile.
Valued connections may then publically endorse
your skills and expertise
#7
Add skills
to your
profile
37. You may give others a recommendation, but do also
consider asking people you have worked with to
give you one too.
#8
Ask for
recommendations
38. • Connect with current and previous work colleagues
• Search by name, company, school, email contacts
or group members. Drill down using advanced
search.
• Develop relevant 2nd and 3rd degree connections
#9
Make
connections
39. • Engage in discussion topics and
answer questions in your specialism
• Develop new connections
• Create your own group
#10
Join relevant
Groups
43. The LinkedIn Apply Button
https://developer.linkedin.com/apply
Companies can
add this to their
job page on the
company
website
Applicants are
asked to submit
a link to their
LinkedIn profile
44. http://rheingold.com/netsmart/
Rheingold outlines five fundamental
digital literacies and online skills that
will help us do this:
1. attention
2. participation
3. collaboration
4. critical consumption of information
(or "crap detection")
5. network smarts.
How can we use digital media so that they
help us become empowered participants
rather than passive consumers?
46. Sue Beckingham
Educational Developer and Associate Lecturer
Sheffield Hallam University
@suebecks
http://uk.linkedin.com/in/suebeckingham
http://gplus.to/suebecks
http://socialmedia4us.wordpress.com/