1.
The discord
between social and
professional
digital
connectedness
Sue Beckingham | @suebecks | Keynote eLearning 2.0

2.
Within the last decade we have seen how technology has
changed the way we communicate. Mobile phones are now
ubiquitous and for many access to the internet.
Connecting and communicating in social spaces has
provided many, the opportunity to extend their social
networks, overcoming temporal, spatial and geographical
boundaries. Globally dispersed connections have been
reunited. Multimedia sharing and user generated content
flies through the air and adds a richness to the
dialogues that ensue.
However, despite the advice on responsible use of social
media that is readily available, for some there seems to
be a naivety or unawareness of the impact of their
digital identity as they transcend the 'digital
airwaves'. There is a blurring of social and professional
that is open for all to see. Monitoring and surveillance
is something anyone can undertake. My talk will highlight
some of the dangers of open digital connectedness and
will also look at how taking ownership of your online
presence can not only enhance the way others perceive
you, but also help you highlight your professional you.

3.
Follow
@elearning2
#elearning2
@chris_evans
@rogueclone1138
Include in tweets
#elearning2

4.
Sue Beckingham
Educational Developer,
Faculty TEL Lead
and Senior Lecturer in
Computing at
Sheffield Hallam
University
I have research
interests in social
media, digital identity,
technology enhanced
learning
Co-lead for @BYOD4L,
@LTHEchat and @FOS4L.

5.
60 second elevator
pitch
Turn to the person in front
or behind you
SHAKE HANDS
Take it in turns to introduce
yourself with who you are
and what you do

6.
A handshake is a short ritual in which two people grasp one of each other's like
hands, in most cases accompanied by a brief up and down movement of the
grasped hands. Using the right hand is generally considered proper etiquette.
Wikipedia
The handshake is commonly done upon: meeting, greeting, parting,
offering congratulations, expressing gratitude, or completing an agreement.
In sports or other competitive activities, it is also done as a sign of good
sportsmanship. Its purpose is to convey trust, respect, balance, and equality. If it is
done to form an agreement, the agreement is not official until the hands are parted.
The handshake

7.
Antiochus I of Commagene, shaking hands with Heracles
70-38 BC, British Museum.
Leaders welcome a boy into Scouting, March 2010, Mexico
City, Mexico. Note the left-handed handshake.
The handshake

8.
Sweaty
Palms
Dead Fish
Brush Off
Controller
Politician
Finger
Vice
Bone
Crusher
Lobster
Claw
Hand
Wrestler
Teacup
Dr Gregory Stebbins 2007
The top 10 handshake types and
what they reveal about you

9.
1. Sweaty Palms
When a person is nervous their sympathetic nervous system often becomes overactive, sometimes
resulting in sweaty palms. Do what you can to put this individual at ease.
2. Dead Fish
Indifferent handshakes that feel like the person has no bones in their hand often indicate a passive
or reserved personality. This handshake ranks as the number two least favored. Individuals with this
type of clasp are generally not people-focused. Knowing this, you can tailor your presentation to de-
emphasize the people aspect and focus more on the mechanical or thing-focused benefits.
Exceptions to this rule might be musicians and surgeons whose livelihood depends on sensitive
hands and who are therefore reluctant to open up to a bone crusher.
3. Brush Off
This handshake type is a quick grasp and then a release that feels like your hand being shoved
aside. This handshake is a statement of “it’s my turf and my agenda that matters, yours doesn’t.”
Listen first to what the person wants before talking about your ideas for them.
4. Controller
You feel your hand being pulled toward the person or strongly guided in a different direction,
perhaps towards a chair. People who do this are controllers. This means they want to dominate any
inanimate or animate object in the room (and that would include you). If your goals are different than
theirs there may be challenges ahead. Do more listening than talking and see if you can find
common ground so these individuals can control the situation toward your desired objective.
5. Politician
Your hand is firmly grasped as in a normal handshake. However, their other hand may cover yours
or be placed on your forearm or shoulder. Unless the two of you are good friends, this is a form of
false sincerity. The person is attempting to communicate that the two of you have a deeper
relationship than you actually have. After receiving this kind of handshake, I recommend you check
your pockets or purse to see if anything is missing. Similarly, be cautious about relying on this
person’s word for anything and be attentive in your dealings with them.

10.
6. Finger Vice
When someone grabs your fingers and not your entire hand it is meant to keep you at a distance. These
people are often insecure. If they also crush your fingers they are adding a show of personal power, which
is also designed to keep you at a distance or at least create some fear of challenging them. I wouldn’t
recommend becoming submissive, however it will serve your purpose to be somewhat deferential to them.
7. Bone Crusher
The message of squeezing your hand until you cringe is clearly designed to intimidate you. Even when the
person may not know how strong they are, there is still a message of intimidation and power behind the
grip. You don’t have to pretend to be a wimp with them, and, in fact, they may respond positively to you if
you present yourself with strength. Just don’t get into a hand-squeezing contest when you shake because
then it becomes a competition and even if you win, you’ll lose.
8. Lobster Claw
Like the claw of a lobster, the other person’s thumb and fingers touch the palm of your hand. The person
doing this fears connecting at a deep level and may have challenges building relationships. Take your
time. Allow them to open up at their own pace. As they become more comfortable with you their
handshake may actually change. Once they fully accept you, they can become a client for life.
9. Hand Wrestler
Your hand is taken normally and then twisted under the other person’s. This is usually done aggressively.
Be very careful in your own presentation as this person is absolutely committed to being on top,
regardless of what they say they want.
10. Teacup
This handshake feels normal except that there is no palm-to-palm contact. The other person’s palm is
cupped, like a teacup. This handshake indicates that the person is hiding something from you. It might just
be a serious case of shyness or it could be something more substantial. Always check for missing
information when working with this individual.

11.
Effective communicators
The first, active meaning maker (speak or writer)
requires the skilled cooperation of the second,
reactive meaning maker (listener or reader).
speaker
or writer
listener or
reader
Steve Wilshaw 2015

12.
The shared construction of
knowledge
The ability to share and receive
information, as well as to network with the
potential to construct new knowledge.
Kanuka and Anderson 1998

13.
Are new online
communication skills
required?
New knowledge can be constructed as a synthesis of
contradictions resulting from social interchanges however
there are bridges to cross
Kanuka and Anderson 1998

14.
Online we are experiencing
a blurring of boundaries

15.
Boundary crossing technologies
receiving/sending
text messages on
employer provided
communications
devices
using employer
computers to
check personal e-
mail and social
network profiles
workplace
home

16.
The workplace: the
quintessential social
establishment
“A social establishment is any place
surrounded by fixed barriers to perception
in which a particular kind of activity
regularly takes place.”
Goffman 1959
"Individuals preserve audience segregation by
following the rules of decorum of each
social situation and by filtering the information
about themselves available to each audience"
Abril et al 2012

17.
It's important to
understand the concept of
Self in the digital world

18.
Beware of your Digital
Doppelgänger!
Politician
Musician
Filmmaker
Brewery
Explorer
but it could be
worse...
Avoid being mistaken for someone else with your name.
Ensure you add a profile photo and relevant bio.

19.
Maximise the positive
opportunities of a professional
online presence

20.
Google's
perception
of who I am

21.
The Digital Me

22.
Some of my digital spaces
http://www.suebeckingham.com/

23.
1. Follow selectively
2. Browse Engage Share Amplify
3. Consider your online ‘voice’
4. Build your online reputation and digital
presence
Tips

24.
Connected
Author
Connected
Publisher
Connected
Conversationalist
Strategic
Disconnector
A curious,
lifelong pursuer
of ingenious
solutions
Being connected isn’t just for
socialising; it’s a life skill
(Davis 2013)
Essential know-how
for the well-connected
Lifelong and Lifewide
Learner

25.
Freedom of
Speech?.....

26.
There is no instant
warning message....

27.
• leaving a device logged on
• not deleting old Bebo/MySpace accounts
• uploading 'those' photos that are
regretted the morning after
• not keeping on top of security
settings
• openly sharing 'stuff' that would
never be done face to face
Student Social Media 'slip ups'

28.
Who is watching ???
.... and why?

29.
PERSONAL
(social)
PROFESSIONAL
Adapted by Sue Beckingham from Digital Visitors and Residents Mapping Process - Dave White, University of Oxford 2013

30.
Where you 'visit' or 'reside' online
An exemplar of what this might look like completed.
PERSONAL
PROFESSIONAL
EMAIL
EMAIL
TWITTER
BLOG A
BLOG B
FACEBOOK
GROUP
FACEBOOK
LINKEDIN
GOOGLE+
SEARCHING
PINTEREST

31.
A practical project
Following the Client brief the students on the module had 1 week to prepare
and in pairs pitch their ideas to the Client.
The Client gave immediate feedback.
Students developed their proposed visual artefact over 2 weeks, gave a
short presentation to the Client and once again received feedback
Students were then invited to develop this work further and give a further
presentation showing their artefact to a panel.
The Client and panel gave feedback and then shortlisted 4 winning projects
These 4 groups then polished their artefacts further and presented their
final work.

32.
'The importance of
responsible use of social media
and the value of developing a
professional online presence'
Sue Beckingham
All students attended a Client led seminar

33.
No matter how attentive your class is
there will always be at least one not
'present'

34.
Aim 1:
Highlight that some employers will carry out
Google searches to uncover the digital footprint
of an individual...

35.
Raise awareness that
an unprofessional
online presence could
mark the end of a
career before it has
even started....
Aim 2:

36.
Aim 3:
Help students consider the real
impact of a social media faux pas

37.
Aim 4:
Through engaging with the project, students
would develop graduate skills

38.
"The most important thing
that I learnt throughout the
client project was the how
crucial it was to have a
detailed plan of what must be
done and when. The key was
to have perfect time
management."
"In this client project
I have learnt how to
show my work,
confidently to a large
audience."

39.
"I've learnt a lot from this
project including how to
work well in a team and
organise what we do best,
as well as create assets to a
professional standard under
time constraints"
"Good
communication with
the client is vital"

40.
The Students' Work

41.
Henry Iveson and Josh Evers

42.
Steph Hodgson and Jade Kinder

43.
Students can showcase their work
Opportunities for global connections

44.
The Digital Native
is a myth
Provide scaffolded
support
Encourage peer mentors
Be the guide by the side
Celebrate being a
co-learner

45.
Bryan Mathers - @BryanMMather - Visual Thinkery Expert
Education Technology Action Group - http://etag.report/

46.
ETAG concluded that:
The use of digital technology in education is
not optional.
Competence with digital technology to find
information, to create, to critique and share
knowledge, is an essential contemporary skill
set.
It belongs at the heart of education.
Learners should receive recognition for their
level of mastery; teachers and lecturers should
too.

47.
Be a role model
Take the opportunity to share what YOU are doing
Blogs | Twitter | LinkedIn | Google+

48.
LOCKED UP AND FORGOTTEN
PROFILES?

49.
Social Media ranks highly in searches
so by being professionally present in
these spaces can be to your advantage

50.
Learn with and from global
educators

51.
Open CPD opportunities
https://byod4learning.wordpress.com/
4th iteration January 2016
https://foslearning.wordpress.com/

52.
Returns September 2015
Wednesday 8-9pm
@LTHEchat #LTHEchat http://lthechat.com/
Weekly tweetchats
LTHEchat: Learning and
Teaching in Higher Education

53.
The #LearningWheel
https://prezi.com/xe4osp6m9fos/learningwheel/

54.
Learning can be fun!

55.
The #blimage challenge

56.
"The Paradigm Shift:
Refocusing on the Student"
Are you ready for the
future?
http://www.elearning2.org/
eLearning 2.0 Conference - Brunel University, London