The document provides guidance on using Twitter effectively, including common abbreviations used on Twitter, how to create a clear bio, what hashtags are and best practices for using them, how to search and drive traffic back to Sheffield Hallam University's Twitter account. It also discusses tools for listening, responding, and scheduling tweets as well as search engine optimization techniques for Twitter content.
2. Common abbreviations
@ = precedes any username
RT = Retweet
MT = modified tweet
DM = direct message
HT = hat tip
IMO = in my honest opinion
| = useful separator
3. Getting the lingo
Mention = your name is included in a tweet
Favourites = save a tweet as a favourite
Lists
4. Creating a clear bio
Who you are/represent and a link to your blog/website
5. What is a #hashtag?
A hashtag, or “#”, denotes a keyword or topic on Twitter.
It’s any string of characters without spaces.
Hashtags can occur anywhere in the Tweet – at the
beginning, middle, or end.
By searching for a hashtag you can collate all the tweets
containing it.
Hashtagged words that become very popular are often
Trending Topics.
9. #Hashtag Best Practice
Choosing a phrase and making good use of
capital letters
On the death of Margaret Thatcher
#nowthatchersdead was used but read by many
as #NowThatChersDead
11. #Hashtag Best Practice
Don't over use them - a maximum of two per
tweet
Don't include spaces or punctuation as it will
break the link
Don't make them too long - you only have 140
characters for your message!
15. Driving traffic back to SHU
Be found in search
It is important to stay active - tweet, retweet
and @reply/mention regularly to gain resonance
amongst your followers so that search results
are up to date.
Include @sheffhallamuni and Sheffield Hallam in
tweets
19. SEO = search engine optimisation
http://searchengineland.com/seotable
20. SEO = search engine optimisation
Content
#Quality: well written
#Research: the keywords people may use
#Engage: make it interesting
SEO seems like alchemy to the
uninitiated. But there's a science to it!
Search engines reward pages with the
right combination of ranking factors.
25. Shared Sites: Admin Rights
Agree within your team who has access to the
user name and password
Agree where you will store this information
Use a team email address rather than a
personal one - individuals move on!