Where the India Stands in E-commerce now and then.

1. INDIAN ECOMMERCE in NUMBERS
“E-Commerce Industry In India Worth $13.5 Billion In 2014: Will Cross $16 Billion In
2015”
1.The ecommerce industry in India reached a value of INR 81,525crs (US$13.5 billion)
in 2014.
2.Travel industry comprised almost 61% of the total ecommerce market in 2014.
3.e-Tailing grew by 1.4 times since 2013 taking up almost 29% of the ecommerce
market share in India.
4.The total number of active smartphones in the world are expected to cross the 2
billion figure mark in 2016, predicts eMarketer.
2010 2011 2012 2013 2014
Digital Commerce Users INR 81525cr

2. 81,525crs
Digital Commerce
31,475cr
Online Non-
Travel
50,050cr
Online Travel
24,046cr
e-Tailing
4,508cr
Financial Services
869cr
Matrimonial &
Classified
2,025cr
Other Services
DIGITAL COMMERCE

3. IMPACT OF SMARTPHONES ON ECOMMERCE
•In India, the smartphone users soon cross the 200 million user base by
2016 predicts a report.
•The Indian enterprise mobility market is driven by the three major factors:
smartphones shipped in the Q2 2015, growth of smartphone market, and
India’s position at the global smartphone market.
•The enterprise mobility industry in India is expected to grow from $1.7
billion in 2015 to $2.3 billion in 2017.
•In Q2 2015 smartphone shipment in India reached to 26.5 million units, up
by 44% of the Q2 2014.
•Over the next year, the Indian smartphone market expected to be attaining
double-digit growth.
•India is expected to overtake the USA by 2017 to become the largest
smartphone market in the world.

4. The Number of Smartphone Users across the World Continues to Rise Y-O-Y
0
1000
2000
3000
4000
5000
6000
2013 2014 2015 2016 2017 2018
% of mobile phone users
% of change
Smart phone users
The graph above indicates what percentage of total mobile users will own smartphones.
•Nearly one-third of the mobile users over the world were smartphone users in 2013.
•Two out of every five mobile owners will own a smartphone next year.
•Within the coming four years, almost half the mobile users will own smartphones. After
that feature phone users will become a minority.
•Nearly 25% of the total humanity will own a smartphone before the next year draws to
a close.

5. INDIAN ECOMMERCE IN SUB-INDUSTRIES
2% 3%
6%
10%
15%
30%
34%
Baby Products
Healthcare
Home & Furnishing
Beauty & Personal
Books
Apparel & Accessories
Electronics

6. INDIA TAKING THE LEAD
•The biggest emerging ecommerce market is India.
Though the internet usage in the country is only
slightly over 10%, the number continues to grow
steadily.
•The India ecommerce market has grown at a rapid
pace and will be the next major global market for
ecommerce.
•Along with the number of online shoppers, the number
of mobile users are growing as well. In fact, the
majority of shoppers are purchasing via mobile. For
shoppers, the popular products to purchase online are
electronics and fashion.

7. REASONS FOR ECOMMERCE GROWTH IN INDIA
Rising incomes and a greater variety of goods and services that can be bought over the
internet is making buying online more attractive and convenient for consumers all over the
country.
1.Tech Savvy people
2.Busy Lifestyles
3.Rising Internet Users
4.Rising Middle Class with disposable income
5.Comparatively lower pricing for products
6.Flexible Payment options
7.Rise of Coupons and discounts

8. CONCLUSION
•By 2018, the country is set to witness 500 million Internet users, whereas 280 million
smartphone users could be the key drivers for e-commerce portals.
•By 2020, India is expected to generate $100 billion online retail revenue out of which $35
billion will be through fashion e-commerce. Online apparel sales are set to grow four times in
coming years.
•Rising growth and complexity of e-commerce categories and delivery networks is expected to
have a large spill-over to infrastructure and logistics investments which will include more
warehouses, sortation and delivery centres and employment.
•It is also estimated that currently, over 25,000 people are employed in e-retailing warehousing
and logistics, even with efficiency improvements in Individual Performance and Productivity
(IPPs) in the delivery networks.
•There will be an additional employment of close to 75,000 people in these two functions alone
by 2017-2020, representing an increase in employment by almost three times.