1. INTRODUCTION AND PRODUCT MIX-SUKESHI
PRODUCT LINE-SUKURITI
LEVELS OF PRODUCT COMPONENT MODEL-
VINOD
BRAND DEVELOPMENT STARTEGIES ADOPTED-
ARJITA
PLC STAGE OF THE CHOSEN BRAND-SHUBHAM
CONCLUSION-SHASHANK
2.
3. INTRODUCTION:
Formerly called
J.L. Kraft & Bros. Co.
National Dairy Products:
Kraft Foods Inc.Type
PublicTraded asNASDAQ
: MDLZIndustryFood
processingPredecessorKraft
Foods Inc. (1903-
2012)FoundedDecember 10, 19
23 in Chicago,
IllinoisFounderThomas H.
McInnerneyHeadquartersDeerfi
eld, Illinois, USArea served
PRODUCT MIX:
WIDTH:NUMBER OF DIFFERENT
PRODUCT LINES CARRIED BY THE
COMPANY
LENGTH:TOTAL NUMBER OF
ITEMS IN A PRODUCT LINE
DEPTH:NUMBER OF VERSIONS
OFFERED TO EACH PRODUCT IN
THE LINE
CONSISTENCY:CLOSELY RELATED
THE VARIOUS PRODUCT LINES
.
