A VAS aggregation platform provides a critical service and platform to operators by enabling them to innovate and transform their digital growth journey through a bouquet of mobile based entertainment and infotainment services, calibrated carefully to the needs and requirements of the end user.
In Digital VAS business aggregation model, end-consumers get seamless & personalized experience with best fit and recommended digital content which is completely controlled, technology-proof and driven, based on defined KPI's and SLA's
2. A VAS aggregation platform provides a critical service and platform to
operators by enabling them to innovate and transform their digital growth
journey through a bouquet of mobile based entertainment and infotainment
services, calibrated carefully to the needs and requirements of the end user.
In Digital VAS business aggregation model, end-consumers get seamless &
personalized experience with best fit and recommended digital content which
is completely controlled, technology-proof and driven, based on defined KPI's
and SLA's
VAS Aggregation Platform
3. Faster go to markets: An Aggregator ensures that the services are launched
with minimum timelines. They have readily available API which is provided to
new Partner to integrate and launch with bare minimum effort to go live.
Syncing end user requirements with partner offerings: Once end-user has
acquired an aggregator, he keeps track on each activity of on boarded user to
ensure that the content offered for consumption is relevant and best fits to
specific user.
Bringing in best in class practices: Since aggregators hold in-depth domain
knowledge and carry extensive experience of various markets and clients, they
bring in their best practices and experiences while working with operators.
What is the need of VAS Aggregation Platform?
4. The digital services era pushes telecom operators to increase their agility, in
order to swiftly adapt to customer needs and quickly introduce innovative
products and bundles. Our VAS Aggregation service platform enables mobile
operators to…..
● Integrate aggregated VAS to the consumers
● Put content marketing on Steroids
● Create out-of- the-box new revenue streams
● Consolidate content management, billing and marketing capabilities
VAS Aggregation Platform
5. Table of Contents
OUR APPROACH
MANAGE PARTNER
FRAUD CONTROL
PRODUCT
SELECTION
REPORTS &
ANALYTICS
10. Service Credibility Score (SCS)
Service Credibility Score is a factor of following KPI:
● Service Availability Factor (Up time in the given time zone like Day level
UP time)
● Service Request/Response delay (Average of total time in the given time
period like Day level)
● Number of Complaints received in the given period of time
● Score on the scale of 100 is computed based on the above listed values
using a proven logic
11. Service Audit
* SERVICE WISE USER
BASE AUDIT WITH SDP
* FREQUENT FEEDBACK
FROM SUBSCRIBERS FOR
SERVICE
* SERVICE WISE CROSS VERIFICATION OF
SUCCESSFUL SUBSCRIPTIONS WITH SDP LOGS
12. Revenue Enhancement
Revenue Enhancement is achieved by implementing following stepwise
methodology:
● By Causal analysis of the failed subscription users
● Logic based campaign user base file creation to increase the percentage
closure of a service
● By increasing service usage
● By creating Service packages
14. 3.1 Seamless
onboarding
of CP
3.2 Setting up
KPIs
3.3 Performance
Monitoring
3.5 Continuous
Improvement
3.4 Feedback/
Reports
3.6 Audit &
Risk Assessment
Service Provider Management
15. Content Provider Acquisition
Content
Partner
Registration
Content
Ingestion
Content
Conversion
Service & Content Distribution
Services
over
Telecom
Networks
Internet
Audio
Streaming
Internet
Video
Streaming
Internet
Downloads
Reporting
Usage Logs ingested in
Horizon across all
platforms
The Revenue share calculated as
per terms defined for each
operator and partner
The Debtors and Creditors
reports and invoices generated
and raised through Horizon
Content Provider Acquisition, Distribution & Reporting
16. Reporting:
⮚ A detailed consumption
report available for invoice
and analysis.
⮚ The Monthly revenue
reporting information
shared through mailers and
SMS.
⮚ Access to historical data
⮚ Check service specific
performance like .
RBT
MOD
Apps
Others
Reporting across Channels and Services
Indosat
Indonesia
CMS – Reporting Tool 360 Degree
18. Our technology and experience help mitigate Risk through out the customer life cycle
Pre Activation Fraud Detection Post Activation Fraud Detection
Renewa
l
Usage
Activatio
n
Acquisition
Violation
of VAS
guidelines
Manipulation
of CDR and
Transactions
Hack of
MSISDN and
other header
parameters
Cyber hack
of existing
billing APIs
CP Scoring/ Indexing
Content Category based Risks
Defining thresholds based on the
category/ Activation Spike
Subscriber Monitoring through rule based
detection, rule designer
Updating risk scoring based on subscriber
behavior (usage and non usage)
Dynamically moving the subscriber across
segments / Renewal Spike
Detection
Investigatio
n
Helping users to decide on actions to stop ASAP
Help users to uncover fraud rings/fraudulent links by visualizing behavior
Help users to have a 360 degree view
Prioritization of cases/ SLA
✔ Policy Enforcement
✔ Compliances
✔ Double Activation
✔ Usage Pattern Analysis
✔ Dashboard
✔ Key Metrics
✔ Surprise Audits
We reward the CPs with zero
issues even remotely related to
fraud with incentives
We discontinue the CP
immediately if any fraudulent
activity is detected
We have fair, objective and transparent way of selecting CPs but at the same time
we have strict tests for Frauds Some of the malpractices /frauds
19. Fraud Control - Secure Data Flow Diagram
Customer Operator Network CP Server Hikma API Operator Nodes
OTP to Customer
OTP Generate request
Enter & Confirm OTP
MSISDN encrypted Header
Purchase the Service
Browse the Internet
Response Success/failure
Response to CP Success/Failure
CP show Success/Failure to Customer
Content Access
Validate OTP Billing request to operator
23. Our Product/Service Development Steps
PREPARATION IMPLEMENTATION RUNNING PILOT
LAUNCHING
PRODUCT
STAGE PROCEDURES
PREPARATION Research, Documentation, Taking Commercial Department &
Board Approvals
IMPLEMENTATION Consulting and managing all the procedures through Network,
IT, Regulatory & any other necessary departments or 3rd parties
for implementation
RUNNING PILOT Managing and monitoring Pilot processes, delivering necessary
data to pricing for finalized tariffs
LAUNCHING PRODUCT Managing & Monitoring Products
25. Data Analytics (What we provide)
• Strategy to reach the right consumer at right place at right time for each CP
• An opportunity to gain new customers by identification of Grey areas
• Analytical insight to design customer-focused programs and initiatives that drive
acquisition, retention and cross-sell/upsell among CPs
• Net Promoter Score and Satisfaction scores for various CPs
27. (HTTP
/
SOAP
/
XML)
PARTNER
Mgmt.
Layer
INFOTAINMENT MUSIC / VOD
GAME
SPORTS
DEVOTIONAL
PAYMENT
GATEWAY
CONTENT
MANAGEMN
T
SUBSCRIBER
PROFILING
SERVICE
MANAGEMEN
T
CAMPAIGN
MANAGER
SUBSCRIPTI
ON ENGINE
FRAUD
MANAGEMEN
T
SERVICE
CREATION
Streaming
Engine
RECOMMENDA
TION ENGINE
IVR PORTAL
CONTENT
DISCOVERY
ADMIN / CCI
OSS/BSS BILLING DEVICE
Mgmt
SMSC/
USSD
HLR/MSC CRM
CHARGING USSD SMS ENGINE
WEB SERVICE
WAP
SDP
CP 1
CP 2
CP3
28. IVR
SMS advertising
messages sent to
the entire active
MNO user base
SMS advertising
messages sent to the
pre-paid users upon
each new top-up
Web recruitment is the
process of exploiting digital
media to acquire new
customers
SMS advertising
message displayed on
the user’s idle phone
screen
USSD technology
provides a versatile text
channel to reach the
MNO’s base
IVR is an interactive
marketing channel using
voice broadcasting
technology
Promotional Channels Capabilities
Planning
Execution
Analysis
Optimization
Base Bulk IVR
USSD
Web
recruitment
SAT Push
Recharge
notifications
Marketing Channels
29. User Engagement
Trial Period
Provide Free Service
for first 3 days.
Chance to Win
Time limited
opportunity to win
prizes
Targeted
Communication
Reach different
users with one to
one approach
