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marketing strategy
 Suleyman Aliyev    Sevinj Naghiyeva
 Shahriyar Aliyev   Tarlan Amrahli
Market Leaders in 2001-2006

     2001       2002    2003    2004    2005   2006

         13       16     15      16      17    16



         11       15     14      14      14    16



         7        6      5       6       7     7



         6        4      4       4       5     6


         4        3      3       3       4     4


OTHERS   59       56     59      56      53    51
Market Leaders in 2007-2011

     2007        2008    2009   2010    2011     2012

         18        18      19     18        17



         14        14      13     13        13



         9         11      12     12        12



         8         7       8      10        11


         4         5       5      5         6


OTHERS   47        44      43     42        41
7 FACTS ABOUT DELL




                        1
           Dell got its start out of
           Michael Dell's dorm
           room at the University
           of Texas in 1984. He
           was only 19
7 FACTS ABOUT DELL




                      2
           Started    with    just
           $1000 seed money, the
           company     grew     so
           rapidly that its 1988
           IPO raised $30 million.
7 FACTS ABOUT DELL




                      3
           When the company
           made the Fortune 500
           for the first time in
           1992, Michael was the
           youngest (27) CEO to
           ever lead a company on
           the list
7 FACTS ABOUT DELL




                       4
          Michael has led the
          company as CEO for
          nearly      its     entire
          existence, taking a break
          between 2004 and 2007
          to run his and his wife's
          charitable foundation.
7 FACTS ABOUT DELL




                     5
           He supposedly owns
           one of the largest
           homes in the world, a
           mansion that sprawls
           2,000 square meters
           on 60 acres.
7 FACTS ABOUT DELL




                     6
           Dell currently employs
           110,000 people
           worldwide
7 FACTS ABOUT DELL




                      7
            All Dell's campus is
            completely powered
            by green power
7 FACTS ABOUT HP




      1
HP’s $120,5 billion
revenue equals to
Azerbaijan’s Georgia’s
and Armenia’s GDP
combined
7 FACTS ABOUT HP




     2
Stanford grads William
(Bill) Hewlett and David
Packard founded the
company with $538
capital in 1939
7 FACTS ABOUT HP




     3
The friends decided the
order of their surnames
in the company name
and logo with the toss of
a coin.
7 FACTS ABOUT HP




      4
HP was begun in a Palo
Alto garage.
It is considered to be the
"Birthplace of Silicon
Valley“ and now it is
historical landmark.
7 FACTS ABOUT HP




     5
HP's first product was a
resistance-capacitance
audio oscillator.
Walt Disney Studios used
this to make the it’s film,
Fantasia.
7 FACTS ABOUT HP




    6
The handheld HP-35
calculator, released in
1972, was been named
one of the 20 products
that changed world
7 FACTS ABOUT HP




     7
The first mass-market
laser   printer  was
brought to market in
1980 by HP
SWOT Analyses - Dell


• Well Known Brand Name
                                             S
• Dell’s Direct Sales Model
  (Dell controls its supply chain which
  makes it easier to build a computer to a   W
  customer's specifications)

• Strong Customer Relationship               O
  Management (CRM)

                                             T
SWOT Analyses - Dell



• Dell is a computer maker, not a         S
  compute manufacturer
  (Dell is dependent on it’s suppliers)
                                          W
• Any defect part of suppliers
  can cause embarrassment for
  Dell                                    O

                                          T
SWOT Analyses - Dell



• Diversification strategy by            S
  introducing many new
  products to its range
  (printers, LCD televisions and other
  non-computing goods)                   W
• Opportunity to sell directly to
  computer retailers                     O

                                         T
SWOT Analyses - Dell



• Competitive Rivalry
  (Big competition from HP, Lenovo and        S
  ACER)

• Fluctuations in the World                   W
  currency markets
  (Changes in world currencies affects
  costs of supplies, then Dell’s production
  costs)
                                              O

                                              T
SWOT Analyses - HP


    • Strong Market Position
      (Biggest PC producer)
S
    • Prominent Brand Name
      Recognition
W
    • Successful Strategic Acquisitions
       (Compaq Computers in 2002,
O      Mercury Interactive in 2006,
       Electronic Data Systems (EDS) in 2008,,
       3Com in 2009 – a provider of computer
       network equipment
T
SWOT Analyses - HP



S
    • Weak Market Segment
W     Integration
      (Lack of presence in some seemingly
      obvious segments)

O

T
SWOT Analyses - HP



S   • Expanding presence in cloud
      computing market
      (In 2009, HP announced HP Cloud Assure)
W
    • Expanding portfolio of imaging
      and printing solutions
O

T
SWOT Analyses - HP



S
    • Projected decreases in the IT
      markets
W
    • Hyper-competitive environment

O

T
Dell - Differentiation Strategy

1 2 3 4 5 6 7
Direct to the Customer
Dell - Differentiation Strategy

1 2 3 4 5 6 7
Build to Order Manufacturing
Dell - Differentiation Strategy

1 2 3 4 5 6 7
Mass Customization
Dell - Differentiation Strategy

1 2 3 4 5 6 7
Just in time components inventories
Dell - Differentiation Strategy

1 2 3 4 5 6 7
Partnership with Suppliers
Dell - Differentiation Strategy

1 2 3 4 5 6 7
Market Segmentation
Dell - Differentiation Strategy

1 2 3 4 5 6 7
Customer Relationship Management
Dell vs HP

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Dell vs HP

  • 1. marketing strategy Suleyman Aliyev Sevinj Naghiyeva Shahriyar Aliyev Tarlan Amrahli
  • 2. Market Leaders in 2001-2006 2001 2002 2003 2004 2005 2006 13 16 15 16 17 16 11 15 14 14 14 16 7 6 5 6 7 7 6 4 4 4 5 6 4 3 3 3 4 4 OTHERS 59 56 59 56 53 51
  • 3. Market Leaders in 2007-2011 2007 2008 2009 2010 2011 2012 18 18 19 18 17 14 14 13 13 13 9 11 12 12 12 8 7 8 10 11 4 5 5 5 6 OTHERS 47 44 43 42 41
  • 4. 7 FACTS ABOUT DELL 1 Dell got its start out of Michael Dell's dorm room at the University of Texas in 1984. He was only 19
  • 5. 7 FACTS ABOUT DELL 2 Started with just $1000 seed money, the company grew so rapidly that its 1988 IPO raised $30 million.
  • 6. 7 FACTS ABOUT DELL 3 When the company made the Fortune 500 for the first time in 1992, Michael was the youngest (27) CEO to ever lead a company on the list
  • 7. 7 FACTS ABOUT DELL 4 Michael has led the company as CEO for nearly its entire existence, taking a break between 2004 and 2007 to run his and his wife's charitable foundation.
  • 8. 7 FACTS ABOUT DELL 5 He supposedly owns one of the largest homes in the world, a mansion that sprawls 2,000 square meters on 60 acres.
  • 9. 7 FACTS ABOUT DELL 6 Dell currently employs 110,000 people worldwide
  • 10. 7 FACTS ABOUT DELL 7 All Dell's campus is completely powered by green power
  • 11. 7 FACTS ABOUT HP 1 HP’s $120,5 billion revenue equals to Azerbaijan’s Georgia’s and Armenia’s GDP combined
  • 12. 7 FACTS ABOUT HP 2 Stanford grads William (Bill) Hewlett and David Packard founded the company with $538 capital in 1939
  • 13. 7 FACTS ABOUT HP 3 The friends decided the order of their surnames in the company name and logo with the toss of a coin.
  • 14. 7 FACTS ABOUT HP 4 HP was begun in a Palo Alto garage. It is considered to be the "Birthplace of Silicon Valley“ and now it is historical landmark.
  • 15. 7 FACTS ABOUT HP 5 HP's first product was a resistance-capacitance audio oscillator. Walt Disney Studios used this to make the it’s film, Fantasia.
  • 16. 7 FACTS ABOUT HP 6 The handheld HP-35 calculator, released in 1972, was been named one of the 20 products that changed world
  • 17. 7 FACTS ABOUT HP 7 The first mass-market laser printer was brought to market in 1980 by HP
  • 18. SWOT Analyses - Dell • Well Known Brand Name S • Dell’s Direct Sales Model (Dell controls its supply chain which makes it easier to build a computer to a W customer's specifications) • Strong Customer Relationship O Management (CRM) T
  • 19. SWOT Analyses - Dell • Dell is a computer maker, not a S compute manufacturer (Dell is dependent on it’s suppliers) W • Any defect part of suppliers can cause embarrassment for Dell O T
  • 20. SWOT Analyses - Dell • Diversification strategy by S introducing many new products to its range (printers, LCD televisions and other non-computing goods) W • Opportunity to sell directly to computer retailers O T
  • 21. SWOT Analyses - Dell • Competitive Rivalry (Big competition from HP, Lenovo and S ACER) • Fluctuations in the World W currency markets (Changes in world currencies affects costs of supplies, then Dell’s production costs) O T
  • 22. SWOT Analyses - HP • Strong Market Position (Biggest PC producer) S • Prominent Brand Name Recognition W • Successful Strategic Acquisitions (Compaq Computers in 2002, O Mercury Interactive in 2006, Electronic Data Systems (EDS) in 2008,, 3Com in 2009 – a provider of computer network equipment T
  • 23. SWOT Analyses - HP S • Weak Market Segment W Integration (Lack of presence in some seemingly obvious segments) O T
  • 24. SWOT Analyses - HP S • Expanding presence in cloud computing market (In 2009, HP announced HP Cloud Assure) W • Expanding portfolio of imaging and printing solutions O T
  • 25. SWOT Analyses - HP S • Projected decreases in the IT markets W • Hyper-competitive environment O T
  • 26. Dell - Differentiation Strategy 1 2 3 4 5 6 7 Direct to the Customer
  • 27. Dell - Differentiation Strategy 1 2 3 4 5 6 7 Build to Order Manufacturing
  • 28. Dell - Differentiation Strategy 1 2 3 4 5 6 7 Mass Customization
  • 29. Dell - Differentiation Strategy 1 2 3 4 5 6 7 Just in time components inventories
  • 30. Dell - Differentiation Strategy 1 2 3 4 5 6 7 Partnership with Suppliers
  • 31. Dell - Differentiation Strategy 1 2 3 4 5 6 7 Market Segmentation
  • 32. Dell - Differentiation Strategy 1 2 3 4 5 6 7 Customer Relationship Management