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PMITR PM Summit 2014 – September 19-20, 2014 – Istanbul, Turkey
Agenda 
1. What is the project? 
2. Multidisciplinary Projects 
3. Multidisciplinary Working to Achieve: PHILIPS 
4. PHILI...
1. What is the project? 
Project; for a particular purpose of a team to solve problems or issues 
involving innovation and...
2. Multidisciplinary Projects 
• The main objective of the project is an issue / problem is to solve. 
Multi-disciplinary ...
• Multi-disciplinary project management; project which is the 
subject of extensive re-define problems and solutions based...
3. Multidisciplinary Working to Achieve: 
PHILIPS 
• In this study managed to work with multi-disciplinary innovations 
in...
PHILIPS 
• MR sector, usually focused on innovation with technological 
changes. In this context, a more detailed tools fo...
4.PHILIPS AEH Imaging Device 
• The problem; the lack of display technologies and especially 
children from the fear of th...
AEH; consisting of user experience with a new vision and is based on an 
innovative approach to new product development. F...
5. PHILIPS What did it? 
• In order to solve this problem at the beginning of Philips' design 
office Stefano Marzano has ...
6.PHILIPS How did it? 
«None of us, all of us are not smart» 
• Multi-disciplinary teams, raising awareness of media 
tech...
• The result of the resulting product; That's perfect. Multi-disciplinary 
teams; doctors, hospital administrators, medica...
Business of the kitchen; speak the same language, 
the philosophical foundations to create! 
• «Without philosophy of anyt...
Business of the kitchen; teams to fuse! 
speak the same language! Share, share,.. 
• In a multi-disciplinary team working ...
Business of the kitchen; technocultures! 
Delegate and manage! 
• Technocultures should have a multi-disciplinary team; 
•...
AEH (Ambient Experience for Healthcare) 
Including RFID sensors LED display systems, such as video, 
animation and sound u...
How AEH Improved? 
• Since the beginning of 1990 at Philips, Stefano Marzano 
consists of young professionals who speciali...
Three important steps: Noah's Ark and Pogo 
& Kenneth to Gorfinkle 
• Noah's Ark: bed, sleep and awakening was discovered....
The most important step: a well- orchestrated 
process of detailed design application 
• In this context, Philips; The exp...
Exprience 
• Patient experiences, expert system approach based on 
experience and clinical; before, during and after the m...
Literature 
• http://www.philips.com.tr/ 
• http://www.healthcare.philips.com/tr_tr/ 
• http://www.healthcare.philips.com/...
Thank you. 
27 
• Prof. Dr. Mahmut Tekin 
• Selcuk University Regional Development Research and 
Application Centre Manage...
(Achieving project  multidisciplinary study of philips) projelerde çok di̇si̇pli̇nli̇ çalişabi̇lmek   phi̇li̇ps örneği̇
(Achieving project  multidisciplinary study of philips) projelerde çok di̇si̇pli̇nli̇ çalişabi̇lmek   phi̇li̇ps örneği̇
(Achieving project  multidisciplinary study of philips) projelerde çok di̇si̇pli̇nli̇ çalişabi̇lmek   phi̇li̇ps örneği̇
(Achieving project  multidisciplinary study of philips) projelerde çok di̇si̇pli̇nli̇ çalişabi̇lmek   phi̇li̇ps örneği̇
(Achieving project  multidisciplinary study of philips) projelerde çok di̇si̇pli̇nli̇ çalişabi̇lmek   phi̇li̇ps örneği̇
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Prof. Dr. Mahmut TEKİN (ÜAS 2014) (Achieving project multidisciplinary study of philips) projelerde çok di̇si̇pli̇nli̇ çalişabi̇lmek phi̇li̇ps örneği̇

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(Achieving project multidisciplinary study of philips) projelerde çok di̇si̇pli̇nli̇ çalişabi̇lmek phi̇li̇ps örneği̇

  1. 1. PMITR PM Summit 2014 – September 19-20, 2014 – Istanbul, Turkey
  2. 2. Agenda 1. What is the project? 2. Multidisciplinary Projects 3. Multidisciplinary Working to Achieve: PHILIPS 4. PHILIPS AEH Imaging Device 5. PHILIPS What did it? 6. PHILIPS How did it? 7. Questions & Sharing PMITR PM Summit 2014 – CHANGE! 2
  3. 3. 1. What is the project? Project; for a particular purpose of a team to solve problems or issues involving innovation and change processes with applications by designing various products / services is a work that arise. Projects to solve problems in communication, especially in the emerging team synergy, combining innovation with knowledge and experience will reveal the process of designing a multi-disciplinary study to achieve success is a summary of care. In this context, success; multi-disciplinary teams to work consists in organizing innovative processes. PMITR PM Summit 2014 – CHANGE! 3
  4. 4. 2. Multidisciplinary Projects • The main objective of the project is an issue / problem is to solve. Multi-disciplinary projects; multi-disciplinary approach to solve the problem by focusing on work that science and innovation are contributing to. • Multi-disciplinary projects; innovative work with multi-disciplinary collaborative problem solving to meet with science is that of life. These projects resulting products, services, processes and systems through innovation in new areas, such as in the formation of interdisciplinary collaboration is the emergence of new projects. PMITR PM Summit 2014 – CHANGE! 4
  5. 5. • Multi-disciplinary project management; project which is the subject of extensive re-define problems and solutions based on a new understanding of complex situations with different disciplines work requires to achieve. • Now, expanding the scope of the problem because the solution of this problem by expanding the scope of work for the project requires a multi-disciplinary work.
  6. 6. 3. Multidisciplinary Working to Achieve: PHILIPS • In this study managed to work with multi-disciplinary innovations in imaging industry highlights Philips'; AEH (Ambient Experience for Healthcare) and LED displays, video animations, and audio systems, including RFID sensors in many technology innovations that provide a comfortable environment for patients using was investigated.
  7. 7. PHILIPS • MR sector, usually focused on innovation with technological changes. In this context, a more detailed tools for diagnosis and can capture more information in a short time. • Philips Design; systematically from the beginning of the 1990s until 2001, a multi-disciplinary team performance by encouraging investment made on technological innovation strategy. In this context, electronics, lighting and medical markets with an innovative approach to develop new products, to explore emerging technologies and has managed to create more than 20 projects.
  8. 8. 4.PHILIPS AEH Imaging Device • The problem; the lack of display technologies and especially children from the fear of the MR device was the result of a low quality image.
  9. 9. AEH; consisting of user experience with a new vision and is based on an innovative approach to new product development. For this purpose, AEH; first in priority in treatment, benefits, and the second side for medium income technological development. So the priority is patient focus. Philips designs to achieve this, starting with a new vision for existing products to make technology more useful for users focused. 9
  10. 10. 5. PHILIPS What did it? • In order to solve this problem at the beginning of Philips' design office Stefano Marzano has brought together a multidisciplinary team. • It is a powerful communication tool to solve the problem by fusing the necessary solutions based on knowledge and experience sharing process design stages was envisioning. • In this context, this tool for the creation of AEH, how they see the environment where people live and how emerging media technologies raise new experiences that research has focused on the process management.
  11. 11. 6.PHILIPS How did it? «None of us, all of us are not smart» • Multi-disciplinary teams, raising awareness of media technologies, RFID and video projectors potential to educate children through stories discovered. • in this way; projector in the animations, reduced CT versions and reduced scanners children in waiting rooms assigned to them puppets crawling use with both children with the machine introduces both the real ones less than the scare during a scan lounging how important that is to teach.
  12. 12. • The result of the resulting product; That's perfect. Multi-disciplinary teams; doctors, hospital administrators, medical product-related engineers and marketing experts, architects, psychologists, sociology, anthropology, interior designers, LED technology and video projections professionals, interactive designers, interactive hardware and software, interactive design in the fields are experts. • Business of the kitchen; Philosophical basis of the work to create the kitchen! • Business of the kitchen; teams to fuse! speak the same language! Share, share, share • Business of the kitchen; technocultures! Delegate and manage! ..
  13. 13. Business of the kitchen; speak the same language, the philosophical foundations to create! • «Without philosophy of anything, you can not do science!..» • What are we doing? • Why are we doing? • How are we doing? • What is the difference others? • When are we doing? • Focus on the work!
  14. 14. Business of the kitchen; teams to fuse! speak the same language! Share, share,.. • In a multi-disciplinary team working with a good team communication is important. • The team with the concepts and theories for the fusion of a crop formation must speak the same language. • Based on open communication and trust in this share would provide more return is important to the formation of a culture.
  15. 15. Business of the kitchen; technocultures! Delegate and manage! • Technocultures should have a multi-disciplinary team; • Core Competencies; continuous innovation • Work Environment; comfortable, exciting, learning-focused, experience-based, technical, informal (unofficial), in accordance with the rapid development of rich resources, ever-changing, fast to market product / service delivery. • Competencies; innovation and creativity, continuous learning, curiosity, knowledge sharing, team problem solving, visyon be stunning, Thinking, artistic talent (art, music, theater, poetry, ..) • By delegates to manage.
  16. 16. AEH (Ambient Experience for Healthcare) Including RFID sensors LED display systems, such as video, animation and sound use of technology, provided a comfortable environment for patients. 16
  17. 17. How AEH Improved? • Since the beginning of 1990 at Philips, Stefano Marzano consists of young professionals who specialize in and successfully established a unique team that can work together. This team; interactive design, such as sociology and anthropology has grown to be very disciplined. • Observation, analysis, research and design • AEH one year before the emergence of the team; team of people (patients) and problems seeing the living environment and investigating them with an innovative approach to solve multi-disciplinary new media technologies and other technologies, processes and equipment with experience redesigned.
  18. 18. Three important steps: Noah's Ark and Pogo & Kenneth to Gorfinkle • Noah's Ark: bed, sleep and awakening was discovered. Accordingly, embarkation, travel and shore outlet. Pogo: to educate children through stories, media technologies, has discovered the potential of RFID and video projectors. Kenneth Gorfinkle: with animations and visuals given to them in the waiting room and lie is taught using a dummy during the scan in order to eliminate the fear of children playing with toys and pictures are provided with the relief. Team; doctors, hospital administrators, engineers and marketing professionals about medical products, architects, psychologists, interior designers, video projection and LED technology professionals, interactive designers, interactive hardware and software experts.
  19. 19. The most important step: a well- orchestrated process of detailed design application • In this context, Philips; The experiences of patients and clinical operations processes redesigned according to the patient MR and CT technology has configured accordingly. In this context, the flow of the process; 1.Entry to hospital, • 2.Finding the true section, 3.Stay up, 4.Entry into the room, 5.Controlling input, 6.Back to the room, 7.Planning next scheduling.
  20. 20. Exprience • Patient experiences, expert system approach based on experience and clinical; before, during and after the multi-step process designed map is created. Fictional map of the process design is composed of three parts; 1.Human phase 1; explains each step to improve the experience. Fictional stories are used to tell the children the next step. 2. Environment conditions; environmental design that defines how it should be. This experience has been redesigned to include video animation, and low-browser. 3. Building and hardware; the technology to provide innovative solutions by constructing the redesign of the definitions. Video projectors, animation applications, puppets and RFID covers.
  21. 21. Literature • http://www.philips.com.tr/ • http://www.healthcare.philips.com/tr_tr/ • http://www.healthcare.philips.com/tr_tr/products/index.wpd • http://www.healthcare.philips.com/tr_tr/products/mri/systems/multiva/features.wp d • http://www8.healthcare.philips.com/ae/ • http://www.design.philips.com/philips/sites/philipsdesign/about/design/designport folio/product_innovation/ambient_for_healthcare.page • http://www.newscenter.philips.com/main/standard/news/press/2012/20121120- ambient-experience-500th-order.wpd#.VANhmsV_tA0 • http://images.businessweek.com/ss/05/06/idea2005/source/97.htm • http://www.design.philips.com/ http://www.youtube.com/watch?v=iOKxiGtbFYo • Achieving Project Multidisciplinary Study of; PHILIPS
  22. 22. Thank you. 27 • Prof. Dr. Mahmut Tekin • Selcuk University Regional Development Research and Application Centre Manager http://www.mahtekins@gmail.com www.mahmuttekin.net picture PMITR PM Summit 2014 – CHANGE!

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